Author Platforms

If you’ve been researching ways to market your book effectively, you’ve probably heard the term “author platform” more than once. Your author platform—the collection of channels through which you engage with potential readers—is the foundation of your brand, whether you plan to write only one book or several. There’s a lot of disagreement in the book world about how to approach platform-building, but one thing is certain: it’s an essential component of book marketing, and the sooner you start, the better the outcome for you and your book.

Mascot Books co-founder Naren Aryal and New York Times bestselling ghostwriter Tim Vandehey have more than thirty years’ experience in the writing and publishing world between them and know what it takes to create an awesome author platform. How to Sell a Crapload of Books: 10 Secrets off a Killer Author Marketing Platform is their definitive guide to book marketing from two people who have lived it. Join our mailing list, and we’ll send a free copy of the book directly to your inbox.