The Dos and Don’ts of Pitching Your Book to Retailers

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Pitching your book to retailers for in-store placement consideration and events is essential for book promotion and sales. To a first-time author, this process can be difficult to navigate. We’ve outlined our dos and don’ts for pitching to retailers below to make things a little easier!Dos:DO know what your retail

Timing is Everything: How to Develop a Writing and Editing Timeline to Hit Your Publication Goals

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You’ve decided you want to embark on the creative, rewarding, and sometimes frustrating journey that is writing a book—and, you’ve decided when you want to publish it. The next step is developing a strategic, realistic writing timeline that gives you enough room to fully develop and redevelop your manuscript

Celebrating National Author’s Day

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It’s National Author’s Day, and we’re showcasing some of our outstanding #mascotauthors! From adult financial and self-help titles to whimsical and humorous children’s books, our eclectic mix of genres and authors have something for every reader.We’re kicking off this blog with our adult title authors, who’s wise words and impressive

When It’s Smart Not to Sell Your Book on Amazon

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By Naren Aryal, CEO and Publisher of Mascot Books and Amplify PublishingCustomers love Amazon. The company started as an online marketplace for books, but it soon expanded into just about every product category, from A to Z, offering low prices and an incredibly efficient shopping and home delivery experience.At Mascot

Writer’s Tip: How To Make Compelling First Chapters

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By Acquisitions Editor Jess Cohn

Everyone has had a favorite book that when they cracked open the spine, smoothed out the first page, and starting reading, they just couldn’t stop. The first chapter sucked them in and carried them all the