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What Our Staff is Reading

It has been a busy month for our staff as we continue to evaluate submissions, edit manuscripts, and market our incredible books. However, that work has not kept everyone from reading some incredible, thought-provoking books in their free time. 

Our CEO, Naren, is continuing to expand his knowledge of the nonfiction space by diving into the bestseller Think Again by Adam Grant. To find out what the rest of our staff is reading, check out the list below. Some choices might surprise you…

Acquisitions

How to Beat a Broken GameBen deemed last month “Athletic April” and spent his time reading Crying in H Mart by Michelle Zauner, How to Beat a Broken Game: The Rise of the Dodgers in a League on the Brink by Pedro Moura, and Showtime: Magic, Kareem, Riley, and the Los Angeles Lakers Dynasty of the 1980s by Jeff Pearlman

Jess is reading The Glass Queen by Gena Showalter

Kortney is reading Life on the Rocks by Juli Berwald




Production

Gillian is reading The Club: How the English Premier League Became the Wildest, Richest, Most Disruptive Force in Sports by Joshua Robinson and Jonathan Clegg. The Hunting Wives

Julia is reading The Hunting Wives by May Cobb

Lauren recently finished White Noise by Don DeLillo and Midnight in the Garden of Good and Evil by John Berendt.

Nina is reading The Sanatorium by Sarah Pearse.


Graphic Design

David just finished The Godfather by Mario Puzo and is now reading A Time to Kill by John Grisham

Matt is reading The Color of Law by Richard Rothstein


Marketing

CultishCaitie is reading The Woman Outside My Door by Rachel Ryan

Francys is reading The Other Black Girl by Zakiya Dalila Harris

Kristin is reading The Final Girl Support Group by Grady Hendrix

Michelle is reading This World is Not Your Home by Matthew Vollmer, one of her former professors at Virginia Tech. 


Sky
is reading
Cultish: The Language of Fanaticism by Amanda Montell. 

Taylor just finished Left of Boom by Douglas Laux and the second book in the Bridgerton series by Julia Quinn. She has picked up Persuasion by Jane Austen for the second time in preparation for the upcoming film adaptation. 


Bookkeeping

Emily is reading Redwall by Brian Jaques and Love that Story by Jonathan Van Ness

Helen is still reading The Hobbit by J.R.R. Tolkien and has also started Cats Are Not Peas: A Calico History of Genetics by Laura Gould for when she needs a break.



We will see you next month with more books from the office. In the meantime, what are you reading? Leave your answers in the comments here or on social media! 

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February Book Releases

This February, we’re bringing you children’s books about ocean pollution, memoirs about humorous travels, the first titles from Subplot, and more! 

Our new imprint of Mascot Books, Subplot Publishing is an independent hybrid publisher focusing on compelling and literary works of fiction. We publish titles with strong voices, intriguing plots, and dynamic characters in the adult fiction setting. All of our titles are hand-picked for this imprint during the submissions process based on theme, marketability, and overall tone.

Explore our new titles below to stock up on your reads this winter!

Children’s Books


Evelyn’s Wild Imagination



By Elizabeth Gephardt

Hi there! My name is Evelyn. What’s your name?

It’s very nice to meet you! Are you as curious as I am to know what this book is about . . . hmmm? Maybe it’s about . . .

Gorillas?

Or, Halloween?

. . . nah.

Maybe it’s about cats or dogs, both big and small, or maybe it’s about going somewhere, like to Disney, Hershey, or Niagara Falls! We will have to wait and see, but in case I forgot to mention this—thank you for choosing me!

First, I want to get to know you. Tell me what you like the most about school. Is it your teachers? Classes? Lunch? RECESS? Who are your friends? For this story (are you ready?) . . . you get to be . . . MY FRIEND FOR THE DAY!

Come take a journey with me and see what a WILD day in school is like and what BIG ideas are in store. This isn’t just any sort of school day. What do I mean, you ask? Let’s check it out, explore, and so . . . much . . . MORE!




For the Love of Laxmi



By Bijal Shah

You know how your mom tells you to oil your hair, or you’ll go bald? Or no one is going to marry you because you can’t find the blouse she put away? This is a compilation of those everyday moments. Oh, and. . .hi! I’m Laxmi. You’ll get to know me soon.




Gordo Goo



By Ruth Neikirk

What is MAGIC POTION #2?
Well, that is the key for Gordo Goo!
Turn the pages to find out.
You will be the wiser, no doubt!

A portion of proceeds will be donated to the William R. Neikirk Scholarship Fund in the College of Communication and Information.




Guapo’s Giant Heart: The True Story of the Calf Who Kept Growing



By Janet Zappala and Wendy Perkins

Guapo’s Giant Heart is based on the true, heartwarming story of a baby calf with no place to live until a kind human adopts him and gives him a loving home. With a safe place to rest his head and plenty of food and love, Guapo keeps growing . . . and growing and growing!

Although Guapo is a sweet, friendly cow, not everyone is kind to him at first. While the animal friends who’ve known him since he was a baby calf love him, those who meet him later in life aren’t so sure—they find Guapo’s larger-than-life presence intimidating.

Towering over everyone he meets, can this gentle giant teach the other animals that being different is a good thing?




Esperanza y Pecas: huyendo hacia un bosque mejor



By Bill Kiley

Esperanza, una cierva de cola blanca, y su cervatillo moteado, Pecas, se enfrentan al hambre y al peligro en su bosque. Esperanza decide que deben abandonar su hogar e ir en busca de un lugar mejor donde estén a salvo. Cuando llegan a un nuevo bosque, Esperanza y Pecas se enfrentan a retos inesperados que les obligarán a separarse. ¿Podrán volver a estar juntos algún día?

Después de leer la historia de Esperanza y Pecas, sigue explorando las historias de personas de todo el mundo que tienen que abandonar sus hogares para escapar del peligro o del hambre. Deja que la historia de Esperanza y Pecas te enseñe sobre los millones de personas que se enfrentan a las mismas dificultades que esta madre cierva y su pequeño hijo enfrentan como refugiados.




How the Bay Was Saved



By Steve Gray

What can one little dolphin do to stop humans from littering and save the Chesapeake Bay? Join Donnie Dolphin on this exciting adventure as he formulates a plan with the help of a very wise seagull and his friends. Together, can they teach humans that polluting the bay is wrong?






I Can’t Wait till You Know



By Trey Little

What could be more inspiring than seeing the world once again through the eyes of a child? As parents, we can’t wait until our kids get to have some of the same experiences that we did growing up, especially when we can share them together. These pages follow a father and daughter on a journey through nature, using their senses to enjoy the sounds, smells, and sights of the beauty around them. There is anticipation for something new at every turn that will bring fresh joy to both the parent and the child as they make discoveries hand in hand.




If Puppies Had Backpacks



By Lyn Willy

If puppies had backpacks. . .what would they do? This charming board book is the perfect bedtime read for you and your little one.




Imperfectphil Is a Friend



By Sue Steinhardt

Hi! My name is Phil Basher, and I love life!

If you’re ever feeling down or starting to wonder what this journey is all about, read my stories. I promise to bring you all the happiness and joy I can pack into my giant puppy body. I won’t let you down because I’m perfect…I’m Perfect…imperfect. I’ll tell you more about this later.

Imperfect. Just. Like. You.

In book three which you are holding in your hands, you will learn what it means to be a friend.




Karis & Brook Stories: Lakeside Friends: A Story About Cancer



By A. B. Namy

Brook doesn’t know why his friend Joel can’t spend time with him at the lake, like they usually do. When he learns that the reason is Joel’s cancer diagnosis, he has even more questions. Thanks to some ants and his quick-thinking Mom, Brook comes to understand the situation in his own way, and he even comes up with a creative way to spend some lake time with Joel.

Using real-life analogies to explain complex circumstances, the Karis & Brook series seeks to assist adults in structuring conversations with children. By utilizing the principles of Encounter, Educate, and Encourage, these books facilitate memorable and lasting conversations that go beyond the pages of the story, while recognizing and inspiring others.




Nora’s Hockey Dream



By Ryan Minkoff

Nora has never attended or even played in a hockey game. When her parents take her to the Women’s Professional Hockey League Championship between the Booming Thunder and the hometown Wicked Waves, Nora discovers a newfound passion. However, chasing after her big hockey dream might be harder than she thinks.

Nora’s Hockey Dream is endorsed by Team Canada Captain and Hockey Night in Canada‘s Cassie Campbell-Pascall, USA Olympic Gold Medalist Hannah Brandt, and Minnesota Whitecaps Captain Winny Brodt-Brown. Minkoff’s passion for giving back to the game of hockey inspired him to pen his first children’s book. 




Olive and the Valentine’s Spell



By Helen Millman

Olive is a sweet elementary school boy who is afraid to go to school on Valentine’s Day. . .because he thinks he’ll have to get married! Olive’s mom joins in his fight to defeat the “princess of love,” but along the way he learns an even bigger lesson, discovering the true meaning of love.

Olive and the Valentine’s Spell is an inspiring children’s book for all ages that shines a humorous light on Valentine’s Day and overcoming your fears.




Pen Pal Gals: Friends Forever



By Julie Thiessen

Meet Reese and Addie—two girls, one great friendship.

It’s summer break! Reese is on her way to vacation at Camp Lake Shore with her family. When Reese meets a new friend, Addie, the two immediately connect and form a lasting friendship. Swimming, boating, laughing, and soaking up the sun are just a few highlights of their summer vacation. The girls become best friends. When their vacation comes to an end, Reese realizes she may never see Addie again. Determined to stay in touch forever, can Reese and Addie find a way to continue their friendship and share their adventures?




Recess Magic



By Bonny Spence Dieterich

We are kind every day and in every way.

On Greyson’s first day at a new school, his excitement turns to embarrassment when a classmate asks about his disability. At first, Greyson wants to hide. Then, he learns that sometimes, it takes courage to speak up. With his help, Greyson’s class learns that it’s important to understand new perspectives. And with kindness, empathy, and a little magic, a special friendship begins.




Self-Care with Ted and Friends



By Najma Khorrami

Ted and his friends invite you to join them on their journey of self-care! Watch Ted fly his kite, share lessons, and so much more. Self-care starts with this book!




Simply Samrina: Marvelously Mixed



By Shamim Rupani

Hi, I’m Samrina, and I’m proud to be a mixed kid—a child of two unique cultures and traditions. Even though other people make fun of me for being different, I know these differences make me, me. I’m proud to be marvelously mixed. Come meet my family!




Starr’s Wonderful Discovery



By Trey Jeffries

Starr is a loving, talented panda who finds happiness in her uniqueness. She shares her uniqueness every day with her family and friends in the forest. One special morning, she ventures out of her valley and discovers a lonely panda named Shine, who is sad and lonely because he has not yet learned to embrace his uniqueness. Can Starr help Shine find happiness in himself?




The Magical Path Leading to the Glass Bottom Boat



By Candice Zafran

Meet Prince Blake and Princess Brooklyn, a brother-sister pair who love going on adventures together. In this first installment of The Adventures of the Glass Bottom Boat series, join the siblings on a magical journey to their destination. Along the way, you’ll meet talking animals, discover hidden waterfalls, and walk through every color of the rainbow. Hurry now, the glass bottom boat is waiting!




The Truth about the Tooth



By Mistie Psaledas

Do you ever wonder what children all over the world do with their lost teeth? Or what tooth fairies actually look like?

In this delightful, educational book, tooth fairies reveal their secrets and share what happens to children’s lost teeth around the world. The Truth about the Tooth is a story about the diversity, creativity, and imagination of different tooth fairy legends—one from which the entire family can take inspiration.



Cookbooks

J.C. in the Kitchen



By John Contratti

Growing up, cooking and eating were ways to gather people together. With this cookbook, I hope to bring people back to the kitchen and the dining table to become close again. During hard times, we can find comfort in family and good food, and that is what I want to inspire in everyone who opens these pages.




Fiction 



Get Me Out of Here! Reflections of PD the Put-Upon Pug



By PD the Pug

More cookies than a Mrs. Fields’ warehouse, his own house constructed under the stairwell, too many toys to fit in his four beds, a veritable Life of Riley for dogs…yet PD the Pug is convinced that his life is a Ruff one, a life of penury, destitution, and want. He longs to be “OUT,” convinced that Out There is where happiness lies, where he can chase every squirrel, forage for more food than his pug belly can hold, and play until he passes out. But…does PD really have a lousy existence with Mommy? Or does he live the life of a Prince and is too silly and spoiled to know how good he has it? More important: Does PD find a way to escape Mommy and see what life on the outside truly is all about? Find out! Order Get Me Out Of Here! Reflections Of PD The Put-Upon Pug today!



Nonfiction 

 

Along For the Ride: Living My Fantasies as a Flight Attendant’s Husband



By C. J. Nicholas

From Europe to the Caribbean and back to the U.S.A., C. J. and Alejandra take you on their true and funny adventures of traveling the globe on standby and making the most out of their exploits. From traveling with severe food poisoning to their honeymoon destination, to listing their return flight plans in a marijuana bar in Amsterdam, to having an audience with the Pope in Italy—these are their stories.




How to Suck at Business Without Really Trying



By Marah Archer

As the World’s “Best” Boss puts it: I’ve never shied away from giving great advice— especially when free food or money is involved. Money is my lover, and boy, is she into bondage. I’ll show you how to master money’s rules to foreplay for navigating the business world. I’ll take you on a trip that teaches you all there is to know about starting a world-class business and to rubbing elbows (or even more) with the world’s elite.

Listen, I have an MBA from a top university (an American one, of course), no debt, millions in the bank, and an animation studio start-up that I can proudly say does a lot of stuff that I don’t quite understand. And that’s a good thing, because it keeps me focused on my money.

I’ll teach you how to run a business my way. A few of the things I’ll cover are:

• Human Resources

• Strategy

• Marketing & Business Development

• Leadership

• Tech & Big Data

I promise to give you a peek at my abundant life so that it drives you to be just as successful as I am. If you’re already a millionaire, you should pick up this book to validate what you already know to be true.




Legacy Culture



By Ronald Monack

Legacy Culture helps coaches establish their personal ethical values and bring themselves and their athletes in line with these goals. For any coach who desires to impact their athletes beyond the game they teach, this is their guide.




The Forbidden Fruit: A True Story of Sex, Drugs, and the Afterlife



By Tina Scott

My story is full of secrets. A twisted novel of my life’s journey—a failed marriage, death, sex, a touch of insanity, and an insatiable desire to believe there is a god. There are no more skeletons in my closet.

The Forbidden Fruit is a raw memoir told in an honest and resonating tone. It is the story of facing fears and finding ways to hurl through the unknown.




Young Adult 

Dr. Ford Freud: Skeletons Are Not Scary



By J. A. Ford

“So many questions. So many skeletons.”

Jered Barstow is only eight years old, but he’s burdened by serious concerns. Why does he suspect he’s being raised by people who aren’t his real parents? His family now seems preoccupied with skeletons. Paper Skeletons. Candy skeletons. Why so many skeletons? Skeletons are scary, right?



Subplot 

 

A Tangled Affair



By Anne C. Scardino

Clair Bondi makes the painful decision to divorce the only man she ever loved—Vince Bondi, her husband of twenty-five years. But Clair never gets the chance to tell Vince she is leaving him, because he is found fatally shot in his Porsche one night when driving home from his weekly tennis game. Haunted by his death, Clair is determined to help the Philadelphia police find the killer. Vince’s secret life, including an account in Turks and Caicos, forces Clair to realize that he wasn’t the man she thought he was. No longer the “good wife,” Clair’s strength and resilience take her from her darkest moment to a life unimagined—one with true love and purpose.




Sainted in Error



By Glenda Winders

What do you wear when you testify against your best friend as she goes on trial for murder?

As Maggie Patterson runs her hand over the clothes in her closet and muses about the prosaic details of preparing for a shockingly personal murder trial, she is catapulted into the memories that led her to this moment. Piece by piece, she assembles the fragments of her past to make sense of a violent crime, the echoes of which ripple through her recollections.

Maggie and Cynthia meet as college freshmen and are seemingly destined to be best friends for life. As the years pass, however, Maggie’s marriage and career lift her to success and wealth while Cynthia’s jealousy and untreated mental illness cause their relationship to disintegrate. As the stories of the two women’s lives unfold, Cynthia’s paranoia and anger sour every relationship she has and turn even the people who have loved her most against her, ultimately bubbling over into an event that Maggie never sees coming.

Not a murder mystery in the usual sense, and spanning time and space, Sainted in Error delves into the tenacity of friendship and the damage that the stigma still attached to mental illness can do.




The Art of Traveling Strangers



By Zoe Disigny

It’s the 1980s, and art historian Claire Markham reels from a series of heartbreaking losses. Desperate to escape her shattered reality, she becomes an art guide in Europe for quirky stranger Viv Chancey and embarks on a life-changing journey through the art-filled cities of Milan, Venice, Ravenna, Florence, Siena, Rome, and Paris.

Once abroad, Claire tries to hide her woes by focusing on Viv’s art education, but Viv—who is not who she seems—has a different learning experience in mind. Frustrated and wanting to reimagine her life, Claire embraces the idea of reality as illusion and finds herself slipping into the tales of art and history.

When threatened with one more crushing loss, Claire must learn from the spirit of her eccentric companion and the lessons from the art they encounter to take charge of her life or lose the most precious thing in it.

The Art of Traveling Strangers is a journey of self-discovery and personal empowerment inspired by the great art masterpieces of Italy and France. It’s a tale of female bonding and the amazing powers of perception. After all, reality, like art, is just an illusion.

 

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The Inside Scoop to Getting Testimonials

Testimonials can be some of the first words a consumer reads when picking up a book. These book blurbs serve as a way for readers to get immediate access to a book’s praise directly on the front and back cover, rather than having to search for them online. But how do authors get these endorsements from noteworthy people?

Let’s go over why this praise can be helpful, what a good testimonial looks like, and how to even get them.




Relevance and Quality


There are many reasons why you should consider having testimonials, some of them being that they strengthen your author credibility and attract readers to your book’s plot or themes. 

This begins with the perceived influence of the reviewer. Even if the reviewer is not a household name, it’s crucial to make sure that they have industry experience. It always looks good to include a subheading or title after the person’s name to explain why they are relevant to this book. That means you’ll have to ensure that you are collecting testimonials from people that have real knowledge about their field and – this is critical – are able to communicate their thoughts concisely and creatively.

Some blurbs you receive from top authors or leaders might be bland or non-specific. While it may be great to hear from them, a successful testimonial is eye-catching and narrows in on particular aspects of the book that make it unique. The goal should always be quality over quantity. 

Cultivate contacts that know you personally and/or professionally and can speak to your work. Vague statements are not worth your book’s cover – you want specific feedback that speaks to real aspects of the book and has concrete rationales for why that particular person is offering their endorsement. Your book deserves the best possible quotes. To get them, you’ll want to pick people that are not only knowledgeable in their profession, but also eloquent and have the ability to express why something works. They have to be able to communicate that well to an audience. 

 

Brainstorming Questions

Who are your readers? Who influences them? 

What elements of your book are most important to you, and who in your field can speak to those specific topics?

What does your ideal testimonial sound like? What do you want audiences to take away from your book? This will help focus your queries and request for reviews/blurbs. 

 

Organization and Process


Coming up with a system for gathering testimonials is a large part of the process. Having a streamlined methodology will help you stay focused and will allow you to maintain the goals you have set for yourself. Check out the following tips to help you begin collating reviews and testimonials:

  • Craft a short template query that you can send to prospective readers for their blurb or feedback, but make sure to leave room for a sentence or two that can be personalized. Sincere compliments go a long way. The template should explain explicitly that you are looking for a quote for the book, what you hope to accomplish, and, if the person does not know you personally, introduce yourself briefly but substantively. 
  • Depending on the volume of queries you intend to disseminate, maintain a spreadsheet that keeps track of the names you are reaching out to and the status of their decision(s). In general, it’s best to spread your net wide, as you will not get responses from everyone. (The net should not be so wide, though, that you begin to move away from the focus of the book.)
  • Establish deadlines for yourself and for your reviewer. 
  • Make sure that the system is as user-friendly as possible for the person you are requesting a testimonial from; send the book to them in whichever format they like, and try to accommodate their needs.

 

Elements of a Memorable Testimonial 


Any testimonial should tell the reader how they will benefit from the book, but being able to illuminate that in a way that pops is a golden ticket to a top-notch testimonial. 

Short and succinct blurbs are the best, but don’t be afraid to seek one that’s a bit longer. Having the reviewer explain what they learned is always a good starting point. It is always important to find a balance between substance and style. You want a reader to see a testimonial and actually get information from it, rather than just absorb a glowing review that may be sycophantic in nature.

 

Brainstorming Questions for the Reviewer 

What are some particular pieces of information that they learned, and how relevant are they to the book as a whole? Do they match the themes?

How was the information in the book conveyed, and what makes it different from other books on the market?

 

Strong Examples


Contains specific remarks about the book and/or language that is visual or surprising

  • “Ignore this book at your own peril.” -Seth Godin, Rework
  • “For those of us who didn’t pursue MBAs – and have the penny-ante salaries to prove it – Sorkin’s book offers a clear, cogent explanation of what happened and why it matters. -Julia Keller, Too Big to Fail 
  • Lean In is an inauguration rather than a last word…” -Anna Holmes / “What Sandberg offers is a view that shows twenty-somethings that choices and tradeoffs surely exist, but that the ‘old normal’ of blunting ambition so that can fit in one category or another does not have to be the way it is.” -Gayle Tzemach, Lean In

Weak Examples


Lack of specificity, personalization, snappy wordplay

  • “This was an inspiring book full of great advice and tips on how to succeed.”
  • “A must-have book for all managers and businesspeople.”
  • “The best book I’ve read all year!”


With these tips in mind, what are you waiting for? It’s time to go get those well-crafted testimonials! Let us know how it goes by contacting us at i
nfo@mascotbooks.com or tagging us on social media @Mascotbooks:

 

Facebook   

LinkedIn   

Instagram  

Twitter

 

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October Book Releases

Pumpkins, apple cider, hayrides, and new books! These are just a few of the necessities to start off the new season. Come join us by checking out our October releases, and Happy Fall!


Children’s Books


A Tale of Two Princesses



By
Rianna Matter

Princesses Jade and Jane came to their kingdom in very different ways. Their stories are unique, but they’re beautiful in their own ways, and both end in the same place—with a Queen and King who love them.




Cloud Monsters




By Francine Piriano-Davila

Jack is expecting to spend the day celebrating his little brother Charlie’s birthday, but the universe has something very different in store. During the party, his family’s world is turned upside down by some uninvited guests—cloud monsters. After watching family and friends be abducted by these strange creatures, Jack embarks on a journey to save his family, while trying to understand the motives of the seemingly villainous group.

Will they make it to safety in time? Or are they in more danger if they flee? Follow along with Jack, Charlie, and their parents as they struggle to understand the cloud monsters and accept their new reality.




Cool Kids



By Arlene Freeman

Like most kids, Michael and his friends are so excited for their first day at a new school. They have a lot of questions about what to expect, but most of all, they wonder if they’ll get to join the football team. That would be the perfect way to start the year!

However, Michael soon finds out that it’s not as easy as he thinks. The team is filled with bullies, and to join, he has to become one of them. In order to be cool enough to get a spot on the football team, Michael has to start changing his behavior—for the worse! Suddenly, terrible things start happening to him. Finally, he begins to wonder: Was it all worth it?




Goodnight Star, Whoever You Are



By Jodi Meltzer

One fateful night, a child notices a magnificent star that looks like it’s following him during a car ride home from the beach. When he asks his mom about it, she gives him a textbook explanation at first, and then makes him think twice. Heartfelt and reassuring, Goodnight Star, Whoever You Are helps kids cope with grief, loss, and longing in an enchanting way, sparking meaningful conversations about the everlasting power of love. With an imaginative point of view, kids will discover that the connection they share with the person or pet who died transcends the space between them. Children can reflect on their unbreakable bond with an “I Remember” page at the end of this delightfully illustrated picture book, providing comfort during trying times.




Humbugs and Ladybugs



By Julian Klazkin

Gerry and Dana have a farm with lots of animals who simply do not get along. They fight, chase each other, and sometimes look at one another as their next meal. They’re just a bunch of humbugs! Luckily for Gerry and Dana, a kindly ladybug shows up one day to help them with their problem.

How? Through exercise, of course . . . ladybug style!

What does that mean?

Gerry and Dana have no idea, but they’re about to find out what a little magical fun and creativity can do. A funny story with a quirky heroine, Humbugs and Ladybugs reinforces the concepts of kindness, respect, and gratitude in young readers. And yes, there are even a few chicken jokes along the way!




It’s Time to Say Good Night



By Dr. S. Amna Husain, MD

The day is coming to a close, and bedtime is drawing near. Animals come together as their parents cuddle them dear. The sky darkens, and the stars glow bright. They shine down upon the world to tell us, “It’s time to say good night!”




Maxwell



By Jeremy C. Gredone

Maxwell is a unique children’s book that celebrates the power of imagination and dreams. It’s a story about transcendence, and the extraordinary blossoming out of the ordinary. It is about the timeless and ever-expanding bond between parent and child, and the priceless lessons of love they hold for each other. While Maxwell is primarily created for children, parents will be delighted at the extras designed with them in mind. Truly something for all ages to enjoy!

  1. 40-page children’s book with vibrant and layered illustrations that will encourage many a reading to discover all the hidden magic within.

  1. Children will become part of this interactive story themselves as they are invited to take part in the “imaginative process,” creating new roles and adventures for “The Amazing Maxwell!”

  1. Includes a separately bound 28-page “True Story of Maxwell + Time Capsule” attached in back pocket of the book–Read the true story of Maxwell (a wild spider) as the author experienced it AND take part in your very own “Time Capsule” between you and your children–the making of a keepsake that can be handed down for generations!



My Cat Is Blue



By Sarah Sommer

When someone you love is feeling down in the dumps, you try everything to help. But sometimes, you don’t have the cure, and those blues can even become contagious. It just might be the unexpected that allows you both to shed your blues and move toward a bright and colorful future.




The Famous Phoebe of Long Island: Phoebe’s Adventures at Sailors Haven



By Jean Derespina

When Phoebe was a young pup, she was adopted from a shelter by Jeana and Frank. She had no idea how exciting life with her forever family would be. Phoebe’s new parents planned to take her with them on all their boat trips.

Come along as Phoebe tells the story of her first boat trip to Sailors Haven on Fire Island. When they took off into the Great South Bay, Phoebe was a bit frightened, but she soon realized what a delightful adventure she and her new parents would have as they explored the wondrous national park from the forest to the beach, making many friends along the way.




The Legend of the Mask: A Sloan the Sloth Story



By Aaron Fox

The legend of Ninja Sloth began with The Secret Life of Sloan the Sloth. Now, that story continues with a new beginning. Where did Sloan’s mask come from, and what was its purpose? Find out in . . . The Legend of the Mask!

Read other books in the Sloan the Sloth series:

The Secret Life of Sloan the Sloth




The Story of Me from the Inside Out



By Christine Heimbach

Did you know your blood tells a story? Read along to learn about blood work and the unique, important messages our blood tells about us. Instead of being afraid, look at your blood work as an exciting time to learn more about your body and what is going on inside of you!




The Story of the Curious Elf



By Joan C. Yingling

One Christmas Eve, a little boy encounters a lost elf who let his curiosity get the best of him. Stuck far away from home, the elf doesn’t know if he’ll ever see Santa again!

Will he ever find his way back to the North Pole?




Tripod Kitty and the Recipe for Kindness



By Clarice Nassif Ransom

Orie is a handsome and athletic kitty who overcomes cancer and the loss of a limb during summer break. He is afraid to go back to school because he is now different. Through a wise teacher, Orie and his friends learn that the recipe for kindness can be as simple as baking chocolate chip cookies.




Cookbooks 


A Taste of Living in Charleston: Lowcountry Dishes Anyone Can Cook



By Bobby Shealy

A Taste of Living in Charleston is the ultimate guide to Southern cuisine. The recipes Bobby includes are an accumulation of more than forty years of cooking. Some are from family and friends, some are originals, and other are repurposed classics with Bobby’s own twists.

A staunch believer that, “If I can cook it, so can you!” Bobby’s delicious and soulful recipes, along with his insights into setting an elegant atmosphere without breaking the bank, are your ticket to perfect lowcountry cuisine.




Bake Away: A Collection of Recipes Capturing the Spirit of Creativity, Experience, and Expression



By Sahana Vij

Bake Away is a celebration of baking’s impact on our creativity, self-expression, and personal experiences. It’s a reflection of what’s important in our lives.

From the delicate Portland Berry Cream Pie to the towering Atlanta Crêpe Cake, Sahana Vij brings you on her journey of inspiration, sharing the simple steps to create an array of delightful desserts, each crafted from personal connections and beautiful memories. Each recipe is accompanied by exquisite food photography and portraits of stunning locations.

Explore an elegant fruit garden in Temescal Valley as you make a luscious Citrus Poppy Seed Bread. Learn a little about Maui as you prepare a decadent Coconut Chocolate Tart. Share a subtly spiced Chai-Infused Cake, inspired by visits to a prominent tearoom in Seattle, with those you love. Bake Away is more than a cookbook: it is a beautifully written book grounded in family, relationships, and giving.



Nonfiction 


Inspiration from Legendary Zim



By Cathy Papplardo

What qualities does it take to become a legend? Photographs from Don Zimmer’s career as a professional baseball player, coach, and manager highlight his positive personal qualities. He left a legacy of success, mentorship, and love of the game!




It Can Be You: Humanizing Homelessness



By Jordana Guimaraes

It Can Be You encourages the world to become more compassionate and understand the reasons behind homelessness, rather than judge. This book tells the challenging and complex stories of forty-five fashion influencers from all over the world and how they’ve overcome those obstacles to be where they are today.

Author Jordana Guimaraes’s compassion for the homeless, combined with her experience in the fashion industry, inspired her to tell these stories to decrease the stigma surrounding homelessness. Life’s circumstances have the power to uplift us or, just as easily, sink us. It Can Be You takes a transparent look into the lives of fashion influencers and homeless individuals who, when placed side by side, turn out to have many common struggles.




Search for Signers: Visiting the Graves of the Signers of the Declaration of Independence



By Jennifer Epstein Rudnick

What started out as a quirky hobby soon became an obsession. During a road trip with friends to Boston, in a cemetery with three Declaration signers’ graves, a project was born—traveling to and photographing the graves of the 56 signers of the Declaration of Independence. It seemed an easy task. As photos were taken and names checked off the list, questions arose. Is this where the signer was first buried? Was he moved from an original burial spot? Why did that move happen? Is the actual grave location known? Along the quest, it turns out that a number of Declaration signers—prominent men in their colonies—are not interred in their original burial locations. Follow the adventure with some unusual stories, and discover how many graves were found and how many signers are not really buried where their marker sits.



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September Book Releases

It’s back to school time, and our September release day! Have your child head back to the classroom with a children’s book on brilliant scientists or a young adult novel about moving away from home. And for yourself, check out some of our adult titles on coaching leadership and the music industry!


Children’s Books


Ava and Abel Learn They Are Able



By Jami Colgrave Harland

Ava and Abel search for their special talents on their way home from school. Along the way, they meet children who already know their special abilities—some of which Ava and Abel may not have expected. Join Ava and Abel as they learn that what makes us different makes us special. What’s your special talent?

This book is meant to be a tool for beginning the conversation with children that, regardless of our differences, everyone can still have a great and special talent.




Ava’s Arch: Cooking Capers and Creations



By Ava Ventrella

Join Ava in the kitchen to make family cooking fun! She is assisted by her companions, Luca Bear and Sergeant Captain Burt. Social cues and some tasks are not easy for Luca Bear, and he relies on Ava to help navigate sticky situations. With her lead and his trusted friend, Burt, Luca Bear finds confidence and reassurance in helping out his sister in the kitchen. Family favorites, lots of tasting, and a few messy situations make for enjoyable and lighthearted cooking adventures.

Ava Ventrella created the Ava’s Arch initiative for kids like her who have a sibling with special needs. She is passionate about helping to improve mental health services that support siblings and further enrich family connections. Kids working together with a common understanding can sometimes be more powerful than talking to adults or family members. Everybody needs a voice, some help, and a safe place to land. Ava’s Arch helps communities and contributes to a wide range of organizations that improve mental well-being for kids.




Bear’s Braid



By Joelle Bearstail

Bear and his friend Ben feel like they are living two lives: one, where native traditions—like long hair—are a crucial part of their identities, and the other, where indigenous expressions are mocked and treated with ignorance. When the boys encounter bullying because of the braids they wear, these two worlds collide.

Seeking guidance from his beloved grandma, Bear confides his doubts and questions himself and his heritage. Bear’s grandma knows about the strength it takes to overcome hardships, and with her help, Bear and Ben develop a plan to strengthen their connection to their roots while also bridging the gap between their schoolmates and their families.

Seamlessly blending discussions of modern indigeneity and universal experiences of bullying and resilience, Bear’s Braid is an essential and of-the-moment book that belongs on every bookshelf, and fits in easily with the classics of social justice children’s literature.




Better than Best be Respectful



By
Jim Waite

Respect is something that we all should show
to all we meet, wherever we go—
to the elderly, vets, and others, too—
for showing respect will reflect back on you.
So, respect your parents and what you’re asked to do;
respect places and things, both old and new.
A respectful person is something important to be.
Respect one another, and their respect you’ll see.




Bravo Anjali!



By
Sailaja Joshi

For Anjali, playing the tabla is something that comes naturally. She loves the feel of the drum beneath her fingers and getting lost in the music. But when a boy in her class gives her a hard time for being better than him, she messes up on purpose.

When her teacher announces a contest where the winner will get to perform with him at his next concert, Anjali is distraught. Winning the contest would be a dream for Anjali. But it seems like the better she gets, the meaner some of the kids are. In this follow up to Always Anjali, Anjali realizes that she should never let anyone make her feel bad for being good at something.

An important story for all children to remember to ‘never dim their light.’




Buster and the Brain Bully



By
Christina Pellegrino

My name is Buster, and I’ve got a Brain Bully.
It affects my mood, and I don’t understand it fully—
like during a storm, when I get so very scared,
or—during a test—when I feel unprepared.

Read along with me as I discover how to cope,
by helping others realize that there is hope.
We all have bad days, but together we face our fears.
Brain Bullies, be gone! You’re not welcome here.




Curious Minds & Great Voyages in Science



By
Sameet Sreenivasan

These are the tales of a brilliant bunch
who endeavored to describe:
chimp societies, the pull of gravity,
x-rays, the moon, and the mind.

They show us that the discoverer’s path
is seldom easy or clear,
but nature spills her secrets
when you gently persevere.

So for all you inquisitive minds at work
with a scientific inclination,
the spunky heroes tucked within
offer loads of inspiration!




Five Mile Charlie: A Special Pony for Carly



By Kimberly Adams

Wishes don’t always come true the way we expect them to—but they can be brought to life in a very different way!

Carly lives on Five Mile Farm in Oklahoma. She has many pets, but has always dreamed of having a pony. The magical bees in the valley know about Carly’s wish. Will Queen Bee Nora and her best friend, Journey, find a pony for Carly?




Grief Came to Visit Today



By Sydney Ford

A mysterious guest shows up after the loss of a family member. This guest calls himself Grief, and he brings a lot of unexpected emotions with him. Read along to see how each emotion brings something new, and how becoming more familiar with Grief can help one heal.




Hurts Like a Jewish Mother: A Cautionary Aleph-Bet



By Ruby Rosen and Rosie Rubin

“I laughed aloud at Rosen and Rubin’s hilarious take on maintaining traditions in a modern world. Ultimately, a joyous and uplifting celebration with beautiful illustrations to behold—Mazel Tov!”

— Rose HaShana, author of Jewish Jews and the Jews who Love Them

“A perfect gift to celebrate every Jewish milestone. No Jewish home should be without one!”

— Chava Negila, author of Jewish Humor for Humorous Jews

“I saw myself on every page!” — Hannah Kah, winner of the 2019 National Latke Award




I Am Loved: The Gift



By Hope Murphy

Could you give up the one thing you’ve always wanted? Matthew has read the Bible story of Jesus’s birth, death, and resurrection, but he’s about to discover the true meaning of Christmas for himself. Join Matthew as he experiences God’s love and faithfulness firsthand through simple interactions and friendships with others. By viewing compassion and sacrifice through the eyes of a child, Christmas will never be the same again.




Like Me: Leaders



By Quinn Woodard

It’s career day again, and Zoey has always been told she’s a leader in the classroom, but she’s unsure of what type of leader she can be when she grows up. As Zoey says, “It’s difficult to see what I can be when no one looks like me.” With the help of a friend, Zoey learns about all the leaders who are right here in her community! She also learns about a few pioneers who came before her. Like Me: Leaders, the second book in the Like Me series, lets children know that they’re often surrounded by leaders who make daily impacts in their lives!



Not Like Other Bears



By Shelby Huff

What difference can one bear make? Not Like Other Bears follows one real-life grizzly bear named “399” throughout her life. Because the main highway that connects Grand Teton with Yellowstone cuts through her home range, 399 possesses a tolerance for crowds that other grizzlies do not have. This makes sightings unusually reliable for the park’s annual five million visitors—so much so, that she is the most photographed bear in the Greater Yellowstone Ecosystem.

Due to her location and longevity, 399 has been a household name in Wyoming for more than two decades. At least twenty-two bears are descended from her, including the four cubs she birthed in 2020 at the mature age of twenty-four.

Not Like Other Bears allows children to gain insight into 399’s incredible tale, providing a rare glimpse into the extraordinary world and significant impact of one grizzly bear and her cubs through a heartwarming journey that will delight and captivate readers of all ages.




The Living Christmas Tree



By
Kristin Sponaugle

During the day, the Miller family’s Christmas tree stands tall in their living room, sparkling with lights and ornaments. Little does the family know that their Christmas tree is anything but ordinary. Each evening, the magic of Christmas brings their tree to life—much to the delight of Hannah and William Miller. Follow along as Hannah and William experience the magic of Christmas in a whole new way.




The Tree House Detectives and the Missing Crown of Thorns



By Kristy Andrews

The Tree House Detectives are on a mission to save the Easter play! Join Kristina, Kaity, and Lizel as they search for clues to find out what happened to the crown of thorns. Experience the mystery along with them as they question possible suspects. Would someone really steal something from the church? Will they find the crown in time for the Easter play? Come with them on their adventure as they try to solve their very first case: The Tree House Detectives and the Missing Crown of Thorns.




Where is Winston?



By Dr. Olivia J. Hodges

Winston is a lovable little boy who is popular and is often invited to visit with friends, attend birthday parties, and play games in his diverse neighborhood. That is, until one day, when one of his best friends bullies him and makes Winston cry. Who will Winston turn to during this time? Can Winston and his friend-turned-bully repair their friendship?

 


Nonfiction


Deserve’s Got Nothing to Do with It: Five Elements That Will Help You Survive Your Emotional Journey to Success



By Charlie Midnight

Deserve’s Got Nothing To Do With It takes you on a journey from Charlie Midnight’s no-nonsense childhood in Bensonhurst, Brooklyn, with a mother his friends called Bella the Barracuda, through his successful music career, working with and for celebrated artists including James Brown, Barbra Streisand, Joni Mitchell, Joe Cocker, Cher, Billy Joel, Hilary Duff, Jamey Johnson, Idina Menzel, and Christina Aguilera. Charlie writes about being in the studio with James Brown recording the song “Living in America,” and thinking, If only the guys in the old neighborhood could see me now, I would finally be cool. He shares his wonder at how Joni Mitchell serendipitously covered his song, “How Do You Stop” (a duet with Seal), and how after an unsuccessful album on Columbia Records, his career was salvaged and kick-started by the brilliant artist and record producer, Dan Hartman. Deserve’s Got Nothing To Do With It follows Charlie’s circuitous odyssey filled with dead ends, reboots, and perseverance, and shares the Collaboration, Relationships, Ambition, Passion, and Persistence (CRAPP) that helped him survive until he found himself at the door of success.




Lead Like a Pro: Effective Leadership Styles for Athletic Coaches



By Dr. Matthew Raidbard

Athletic coaches are asked to wear more and more hats with each passing season, and in many cases, they are not receiving the support or training necessary to help them succeed in their ever-expanding roles. Drawing on over a decade spent as a college basketball coach and original research conducted on what leadership styles and behaviors help athletic coaches be successful, Lead Like a Pro provides coaches with the resources to transform their leadership practice and reach their full potential.

Whether you are a volunteer coaching your child’s team, a part-time high school coach who’s also a teacher, or a full-time college or professional coach, this book will teach you new ways to enhance your leadership style and become a better coach for your athletes and team. All coaches should be constantly working on improving their leadership abilities, but not all coaches have the time or opportunity to attend leadership conferences, training sessions, or classes. Lead Like a Pro provides insight into different leadership techniques, and teaches coaches how to evaluate their current practices so they can develop a strong leadership style that fits their personal values and beliefs.




Young Adult Fiction


State of Grace



By Sydney Walters

Growing up in Centralia wasn’t easy for Grace, who was just four years old at the time of the coal mine eruption that nearly destroyed her hometown and took her father with it. Her days were clouded with ash and despair until her mother, Rita, fell for the warm and heroic Bill. Together, Bill and Rita had a child of their own, a boy named Sam, who quickly became the light in Grace’s eyes. The pair grew up together in a world of uncertainty, until fate decided it had other plans: Sam slipped into one of the many sinkholes in the crumbled town, which led to the still-burning hellfire below him.

As tragedy envelops her family and her sanity again, Grace fights to make it out into the real world outside of Centralia. But where will she go, and what will she do? With a college scholarship, the help of her new friends, and the opportunities of academia, Grace struggles forward, trying to find a balance between letting go of the past and honoring where she came from.

 

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5 Ideas to Sell Your Books Fast

You’re ready to sell all your books in our warehouse as fast as possible, but you’re in a marketing rut. It happens to all of us, especially when it’s been a few years since the book’s release. But don’t fret because we laid out five marketing strategies to get you back on track! 

Read more below on relaunching your book, getting your audience excited, and selling the last of your copies in no time.


A Sale!

What better way to grab someone’s attention than a sale? Through your Mascot marketing contact, you can set up a promotional discount on your Mascot listing for whatever percentage and time frame you’d like (we usually recommend anywhere between 10 and 25%)! This can be something you activate for a particular holiday or for a reason related to your book (ex. if your book is about rescue dogs, you can start a sale for National Rescue Dog Day). It could be something as simple as starting a sale for the start of fall. Either way, everyone loves a good sale. Build some excitement on your social media platforms and in your community, and get consumers ready to type in the promo code when the sale has begun! 


Amazon Ad Campaign

Purchase an ad that we’ll run for you! The Amazon-sponsored product advertising campaign is an effective digital marketing tool to generate Amazon sales and drive traffic to your listing. A Mascot marketing person would list keywords on the backend of Amazon that relates to your book’s content and themes. We try to think of the phrases that consumers are typing into the search bar. For example, if your book teaches children to accept everyone’s differences, we’ll add keywords and phrases like “children’s books promoting acceptance” or “picture books with diversity.” Once it’s activated, the ad will bid with other ads to appear on a consumer’s screen!



Media Spotlight

Try re-launching your book in the news, even if it’s been a few years! Tying your book in with hot topics in the media can be a successful game plan to getting your book out there again. Compile a list of local media outlets, or outlets that fit your book’s audience, and reach out to them with a persuasive pitch. One of our authors has been a big hit in the news. In the last year, as much of the national conversation has been swirling around children getting the COVID-19 vaccine, Mascot Author Kat Picarde has appeared on major outlets telling parents how her book The Little Ouch can help children overcome the fear of shots.

If you can find anything in your book that can connect to current events, go for it! It can be as easy as telling outlets how your book is perfect for back-to-school. 



Pitch, again!

Pitch your book again to schools, organizations, reviewers, and bookstores. Sometimes it’s about emailing the right person at the right time, and completing another round of pitching can increase your odds of a response. Like with media outlets, find a way to make your book relevant again. Why is it especially important for children or your target audience? Why is it a must-read today? Why should a bookstore shelf it? Give it another shot, and see what happens. Approach these locations directly if needed!



Wear Your Book

Don’t just sell your book; BE your book! Think about ordering t-shirts, hats, canvas bags, pins, stickers, or any kind of gear that you can wear when you’re out and about. We can even design bookmarks and postcards for you to always have on hand. People WILL stop and ask questions! This is a fun word-of-mouth marketing technique to meet new people, talk about your book, and get some sales.


And although we’ve hit five ideas already, there’s one more thing you should always make sure to do: keep up with your social media channels. Stay on the minds of your readers by posting consistently and engaging with your followers. 

If you have any tips or questions for us, ask and tell us on social media by tagging @Mascotbooks on:

Facebook   

LinkedIn   

Instagram  

Twitter

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March Book Releases

With spring just around the corner, we have new releases in full bloom! Maybe you’re looking for an endearing children’s tale or a spiritual memoir about miracles. Perhaps you’re more into sports books and want to read about the most intense college football rivalry. Either way, there’s a little bit for everybody with these new reads.

Click on the book titles to be taken to their Mascot listing.

Children’s Books

 

A Horse Called Lefty (Because He Can’t Do Anything Right)















By Jennifer Doswell

Lefty never feels at home with the other horses at his farm. He struggles to keep up with the other horses who bully him as he tries and fails over and over again. Keep pace with him as he finds his purpose in this lovely tale of self-discovery!




Athena Visits the Marina















By Gino Cafarelli

Athena, a little girl who was born with a hearing loss, has a daily routine that she follows every single day—including putting in her hearing aids! Her routine changes slightly, however, when she takes a trip with her parents to the marina. Athena’s amplified hearing introduces her to a few fun water friends, turning the trip into a magical sound adventure. Athena Visits the Marina allows readers the opportunity to discover alongside Athena the amazing things that can happen in unexpected places. (Plus, you’ll get to learn the meaning of some cool words, too!)

Are you ready to visit the marina with Athena?




Cocoplum the Swimming Pig: Betsie Comes to Visit















By Candice Burrows

After months of receiving postcards from her best friend Cocoplum, Betsie finally books a one-way ticket to The Bahamas! Join Betsie on her journey! In a trip filled with mishaps and adventure, Betsie must make her way through the famous fish fry and straw market of Nassau in a race against time to embark on the ferry trip that will lead her to the remote tropical paradise of the Bahamian swimming pigs – and to her friend, Cocoplum.

This fun-filled book is a wonderful selection for kids who are visiting the beautiful islands of The Bahamas for the first time, and a nostalgic read for those who have come to love Bahamian culture. Internationally-known artist Judith Papillion brings the charm of island living to life in this beautifully illustrated children’s book – a love letter to a beautiful place.




Garbo and the Case of the Wet Footprints















By Gretchen Cleveland

Garbo is out for his afternoon stroll when some monstrously large footprints interrupt his daydream. Excited to have discovered a mystery, he convinces a hesitant boy, Jonah, to help him learn who—or what—created those footprints. Join Garbo and Jonah as they unite forces and instincts to solve this unguessable riddle!




Go Bulldogs!















By Paula Menefee

Join the Bulldog as he spends a fun-filled day in Artesia, New Mexico. Follow the mascot as he tours the community on his way to the big game at the Bulldog Bowl.




Good to Be Me















By Jessica Parham

Good to be Me celebrates our differences and gives parents the opportunity to have an open conversation with their kids about disabilities, race, body types, and more.




Little Pigeon, Big Dreams















By April M. Leo

Marc the pigeon really wants to go to his cousin’s birthday party. The only problem is the party’s in Rome and Marc lives in France. Even though he can fly, getting all the way to Rome is no small feat for a pigeon, especially one with no sense of direction.




Louise’s Secret















By
Barbara Thumann-Calderaro

Best friends Thelma and Louise are cows who live comfortably on a dairy farm. Louise has a secret that even her best friend doesn’t know about. Her happy secret makes her dream of dancing on rainbows in a world full of peace and love.

One day, all the cows are unexpectedly put on a truck and travel to meet a mysterious person called Marquette. He is believed to be a giant and very important to people all over the world. Will Marquette be angry about Louise’s secret? How should Louise protect her secret before Marquette steals it?

Based on a true experience in the UK, Louise’s Secret is a gently told story about the power of a mother’s love to save her child.




Lucy Meets a Logger















By Stephanie Fuller

Join Lucy as she meets Mr. Logger and friends and learns all about logging! Learn how the forests are kept healthy and replenished. Find out what kinds of items come from trees—the answers may surprise you!




Mrs. Johnson and the Blueberry Blunder















By Rachel N. Johnson

It’s field trip day for Mrs. Johnson’s class who cannot wait to visit Mr. Regan’s Farm. However, mischief is amiss as trouble follows them and causes quite an alarm.

Will Mrs. Johnson and her class be able to fix this big blueberry blunder?




Secrets of the Wild















By Olivia Kent

There is nothing more exciting than what happens deep in the woods. Aside from human eyes, the hustle and bustle of the wild will shock, awe, and captivate you deep into their world of the unknown. But be careful, because the creatures of the Earth are onto us, and they know much more about us than we know about them…




Tangled Up















By Jamie Edelbrock

Your heart and soul are full of beautiful, colorful, vibrant threads, and you deserve to shine.

Studies show one in six kids between the ages of two-and eight-years-old have a mental, behavioral, or developmental disorder. Navigating this world as a parent can be scary, but experiencing this as a young child can be even scarier. Tangled Up is intended to lessen the fear of the unknown and shines a positive, peaceful light on mental health and therapy. It colorfully shows how the beautiful threads of us can become tangled, and how therapists and counselors are here to help us twirl bravely through life.




The Adventures of Molly & Ollie: Moving Day















By Sally Beale

Every child experiences change in their life. Moving can be difficult, but when eight-year-old Molly Day meets a new friend, a magical owl named Oliver Winston Howell III, her move to a new house in a new town becomes easier than she expected. Be on the lookout for Molly and Ollie’s next adventure!




The Old Man on the Farm















By Barbara Beever

The Old Man on the Farm is a story in rhyme about a farmer who is perfectly content living in a little house on the farm with his animals to keep him company and a vegetable garden to keep him busy. He has an ideal life in the country, and he is happy.

But suddenly, a problem arises that threatens his tranquil life on the farm. Will the old farmer be able to continue his idyllic country life?





Tiny Turtle















By Lisa Honeycutt

Tiny Turtle loves his little shell. Join him as he tells the wonders of his shell and the great adventures he has as he travels through our yards!




When the Sun Met the Moon















By
Simran Mohinani

In this enchanting tale of the origins of the Sun and the Moon, the Sun flies across the universe on an adventure to look for someone whose light matches his own. When the Sun Met the Moon is a story filled with so much love, excitement, and equality that you won’t want to put down, and can be told for years to come.

After centuries of brightening up the sky by himself, the poor Sun is exhausted, lonely, and in need of some help. So, he decides to search the galaxies for someone whose light is as strong and powerful as his to help him shine down on the people of Earth. When the Sun decides to take a holiday to go on this adventure, Earth is left with its first-ever nighttime where the sky goes dark and cold, leaving people afraid to come out of their homes. Will the Sun be able to find somebody whose light is equal to his? Find out in this gorgeous love story how the Sun met his perfect Moon.




With You















By Michelle Lopez Clark

Dogs make life much better,
Their love is pure and true.
They’re not just friends, they’re family!
They’ll love you through and through.

Inspired by the author’s bond with her own dog, With You is an adorable and relatable story about the special bond kids have with their dogs for families to enjoy together. This picture book reflects diversity and promotes the value of fostering an emotional connection with children.




Zippy’s Special Gift















By Therese Van Ryne

Zippy the Zebra doesn’t like her stripes. She doesn’t want to stand out! Follow Zippy as she embarks upon a thrilling adventure with her animal friends that helps her realize everyone is perfect just the way they are.

Profits from the sales of Zippy’s Special Gift will be donated to one of Zebra Technologies strategic charitable partners, Bernie’s Book Bank, a non-profit organization that “changes the story” for under-served children and helps them read their way to a better life! Learn more at www.berniesbookbank.org

 


Fiction Books


Pope Barnabas














By Bob Springett

Pope Barnabas is an incredibly gifted man. Or are these gifts just evidence of subtle brain damage from an auto accident? Either way, his passion to provide the best possible pastoral care for his worldwide flock can only be described as “saintly.” Or would “psychotic” be more accurate?

Winning hearts and minds over to the Catholic Church is difficult but Barnabas is marching from one success to the next with apparent invincibility. What will happen when he is confronted with a situation that proves beyond even his genius? What will that pressure do to a man who has never failed at anything?



Nonfiction Books



Budgeting is a Breeze: A Stress-Free Guide to Financial Freedom















By Shelta Hopkins

Getting what you want is never easy. However, if you budget your money right, you can make it happen, regardless of your income or your goals. This simple budgeting manual provides crucial financial advice that people from all walks of life can follow and use every day.



Rich Rod vs Graham: Six Years of America’s Most Intense Rivalry















By Shane Dale

Two separate, nationwide studies confirmed: Arizona vs. Arizona State is the most intense college football rivalry in the United States. One of those studies concluded that the “Duel in the Desert” is the most intense rivalry in the country, PERIOD.

The on- and off-field history between these programs is unlike any other in America—and the Territorial Cup, given to the winner of the annual football game between the two schools, is the nation’s oldest rivalry trophy. Under the leadership of head coaches Rich Rodriguez and Todd Graham, who coached side by side before becoming rivals, the bad blood between the schools was taken to a new level.

Rich Rod vs. Graham is an in-depth, six-year case study of this rivalry from 2012–17. It explores the behind-the-scenes, never-before-told stories surrounding each game, as well as the unique relationship between the head coaches.

Graham and Rodriguez, as well as their players and others with intimate access to the programs, relived the upsets, wild plays, come-from-behind wins, and raw emotion that defined this era of the Territorial Cup rivalry. Find out what sets Arizona vs. Arizona State apart from every other college rivalry in America!




The Divine Language of Coincidence: How Miracles Transformed My Life After I Began Paying Attention















By Sophia Demas

Sophia Demas did not want to get married, have children, or write a book; the Universe, however, had other plans. In this penetrating memoir, Sophia examines the events in her life that at first seemed to be a series of coincidences, but upon further consideration were building blocks of the miraculous. The Divine Language of Coincidence chronicles the extraordinary events experienced by an ordinary woman, asserting that miracles are not only possible, but far more common than we may realize.

Combining spirituality, science, and personal anecdotes, The Divine Language of Coincidence demonstrates how if we recognize coincidence and take action on it, we may experience a miracle. If we let it go by, it will remain just a coincidence.




untold: defining moments of the uprooted















By Gabrielle Deonath and Kamini Ramdeen

untold: defining moments of the uprooted is a collection of real stories that explores the South Asian experience in the U.S., U.K., and Canada through the lens of identity, being, and relationships. Thirty-two emerging voices share deeply personal moments relating to immigration, infertility, divorce, mental health, suicide, sexual orientation, gender identity, racism, colorism, casteism, religion, and much more, all while balancing the push and pull of belonging to two cultural hemispheres. Every story sheds light on the authentic truths of living as womxn with hyphenated identities that have only been whispered – until now.

 

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Holiday Gift Guide for Your Favorite Book Worms

Andy Williams really couldn’t have said it better— it’s the most wonderful time of the year. However, Andy did leave out how stressful holiday gift shopping can be. Before the first snow falls, many of us are last-minute scrambling to find special gifts for our loved ones. The Mascot Books staff put together a gift guide for book lovers to make your shopping easier and your festive season jollier. After all, nothing beats sitting by the fire with hot cocoa and a good book.

Click on the book titles to head directly to the book’s Mascot listing!

 

Books to Be Your Best Self and Improve Life and Business Skills

Ignore the Impossible















By
Dane Rauschenberg

Do you give up when faced with your limits? Dane Rauschenberg asks you to work through, move past, and, ultimately, ignore the impossible. Armed with his own life experiences and sharp wit, Rauschenberg explains how you can face your limitations and overcome your obstacles. He also shows you how to isolate the bad advice in your life, transforming “I can’t” into “I can.”

Ignore the Impossible is a collection of ideas, methods, and hints that can assist you in creating the best version of yourself. After all, the best way to find out how far you can go is to go further than you’ve ever gone before.




Ruling the Roost From the Hen House















By Arvey Krise

Do you feel like the tail is wagging the dog? It’s time to take control. Get the results you want by helping your team achieve the results they want. With this fun, down-to-earth guide, it’s easier than ever. Focus on results – effectively becoming a better manager while also building your dream team! Packed with amusing anecdotes, Ruling the Roost from the Henhouse shares Arvey’s secrets for winning, along with valuable lessons learned on her road to success. Not only will you add valuable lifelong skills to your management toolbox; you’ll learn to be a great leader in every aspect of life.


Guiding you to define your strengths and weaknesses, Ruling the Roost from the Henhouse helps you create your personal management style that will garner respect and build a confident loyal team envied by your peers. Learn to conduct the perfect interview yielding great hires, build a strong team while professionally maintaining delicate boss-friend relationships, and proven skills still the most effective among the latest management ideas. This engaging and vital workplace commentary will benefit anyone in management whether it be the corporate world, organizations—or your own kids! Master the modern world of management now—Ruling the Roost in your own Henhouse.




#ImpactMyLife: Being the Change















By Eric Godwin

This is a call to individuals who want to make a social change. The goal is to spread kindness and service across cities, towns, and communities around the world one social media post at a time. Join the movement to make a difference in the lives of others by doing tasks such as designing a kindness rock, donating seeds to an agriculture program, or reading to children at your local public library. Each week after you complete your task, you have the opportunity to reflect on the experience and share your adventure on your favorite social media platform.

Be the person who wants to give back to society. Be a role model for your friends, family, and community. Be a mentor to someone who needs it—that’s what the foundation of #IMPACTMYLIFE is constructed on. Be the change you want to see in the world and #IMPACTMYLIFE!




Max Out Mindset















By Larry Widman

Over the past twenty years, Larry Widman has worked with some of the best teams, coaches, athletes, and other high performers in business, sport, and life. When it comes to elite per­formance, Larry knows exactly what steps are needed to achieve this goal.

In Max Out Mindset, Larry outlines these steps by recounting stories from coaches, athletes, and teams he has worked with over the years to share his insight on how to max out when it matters most. Using the fifteen powers outlined within, you’ll learn how to prepare for bat­tle, max out your mind, max out your emo­tions, and ultimately, max out your team.

Whether you’re a coach, athlete, or business leader, or just trying to improve your mindset for life, Larry’s stories high­light the struggles and accomplishments, the highs and lows, and everything in be­tween that accompanies pursuing the edg­es of elite.



The Battle in the Mirror: A 30 Day Challenge That Will Change the Way You See Yourself in the Mirror















By
Frederica Mercado

Our thoughts, feelings, and emotions have the ability to crowd out what’s most important in our lives.

If you’ve ever struggled with thoughts of self-doubt and emotions of insecurity, fear, anxiety that seem to weigh you down, you’re not alone. Many deal with those normal feelings daily, but what makes them ineffective is when we let them overwhelm and control us. Thus that negative self-talk we give ourselves when we’re in front of the mirror can be completely changed when we view ourselves the way God views us.

The Battle in the Mirror is an honest but empowering 30-day challenge guide to help you focus on the value that God gives rather than the devalue others give. With applicable and personal examples, thoughts to consider, and Scriptures to lean on, this book gives answer to the questions we all face about what we truly see in the mirror.





Must-Read Memoirs

Can You See My Scars?















By Samuel Moore-Sobel

Can You See My Scars? is a story of trauma, adversity, healing, and recovery. Samuel, a young man about to begin his sophomore year of high school, accepts a job that culminates in a chemical explosion—leaving Samuel with severe burns on his face, neck, and arms. The tragic and sudden accident sets Samuel on an unpredictable journey of healing, recovery, and acceptance.

In the wake of the accident, Samuel endures grief, pain, and numerous surgical procedures for the scars on his body. He grapples with his appearance, faith, and the loss of friends. Through it all, he comes to view his scars as an unavoidable part of the human experience. Whether physical, emotional, or spiritual, we all carry scars—and it is simply what we choose to do with them that defines us. Samuel’s story allows us to see him for who he truly is, while also turning a mirror on ourselves.

Can You See My Scars? explores questions about identity, suffering, purpose, and ultimately, what it means to be uniquely human.




Mirror Mirror: Confessions of a Celebrity Makeup Artist 















By Trista Jordan

Mirror, Mirror: Confessions of a Celebrity Makeup Artist is the story of a single mom in Hollywood leading up to—and during—the #MeToo movement. Trista uses humor, grit, and her makeup brush to rise to the top…and deal with the high-pressure demands that whipsaw her between drama, deadlines, and disasters while working with some of the most colorful characters on the planet. 





Viking Voyager: An Icelandic Memoir















By Sverrir Sigurdsson with Veronica Li

This vivacious personal story captures the heart and soul of modern Iceland. Born in Reykjavik on the eve of the Second World War, Sverrir Sigurdsson watched Allied troops invade his country and turn it into a bulwark against Hitler’s advance toward North America. The country’s post-war transformation from an obscure, dirt-poor nation to a prosperous one became every Icelander’s success. Spurred by this favorable wind, Sverrir answered the call of his Viking forefathers, setting off on a voyage that took him around the world. Join him on his roaring adventures!





And the Monkey Lets Go: Memoirs Through Illusion and Doubt



By Scott Hunter

Scott Hunter should be dead: Alcohol. Pot. Mescaline. Acid. Cocaine. You name it, he did it to excess. Like many young Americans who came of age in the 1960s, he told himself it was all part of life’s grand adventure. Truth was, he couldn’t face the secrets that were consuming him.

Beginning with pharmaceutical LSD at two seminaries, Scott searched for an awakening. His journey took him to Thailand, where he taught English as a Second Language and studied Vipassana meditation. He was an attendant at a Massachusetts State School for developmentally-challenged children, drove tractor trailers, farmed organically on a hippie farm, lived in a teepee, and studied mantra meditation. He became a vagabond (read: homeless) exploring politics and poetry.

Eventually, he found recovery from drugs and alcohol in the AA and NA programs, and uncovered the reasons for his addictions. In And the Monkey Lets Go, Scott writes about his life with clarity and humor, each milestone serving as an ultimately revelatory story about what it means to unearth the truth about yourself.




Books for Athletes 

Running Wild: A Quest for Healing Across 7 Continents















By Bobby O’Donnell

After almost losing everything at the finish line of the 2013 Boston Marathon, O’Donnell, a nineteen-year-old college student, was left
empty and broken. In the aftermath of the bombing he not only struggled with the trauma of the events, but also found that terrorism had stolen his passion for running. Unable to find healing in his conventional life, O’Donnell embarked on an inspiring and ambitious quest to run a marathon on all seven continents. His search for peace took him everywhere from dodging penguins in Antarctica to running under the shadow of Mt. Everest. Finding new love for his sport and seeing the good of humanity in all corners of the globe, O’Donnell experiences triumphs and unexpected tragedy in this beautifully described journey. A true testament to following your dreams, this adventurous story serves as inspiration for overcoming fear in the midst of overwhelming adversity.




Return to Center















By Rocky Snyder

The traditional approach to strength and conditioning has been all about getting bigger and stronger, but at what cost? Joint pain, tendinitis, bursitis, non-contact sports injuries, and lower back pain are just a few of the potential by-products. In Return to Center, Rocky Snyder takes a refreshing approach to improving human performance without the drawbacks of pain and reduced mobility. This new methodology bases each program on the individual, their posture, and their unique gait pattern. No two people have identical lives, so why should they have identical programs?





Becca’s Feat on Feet















By Becca Pizzi

Becca has been running since she was just six years old. She ran her first race with her dad by her side—and she’s never stopped. After years of competitive racing, including over a decade of Boston Marathons, she decides that it’s time to raise the bar and run in one of the toughest races on the globe: the World Marathon Challenge.

Seven marathons.

Seven continents.

Seven days.

Running in this challenge will push Becca to her limits—and beyond. From icy terrains to hot desert climates, Becca must brave the elements and run faster and harder than she ever has before. Will she be the first American woman to win? Join Becca on this incredible, odds-defying adventure that shows everyone just how much they can accomplish with hard work and dedication. 




Extra Innings: Fred Claire’s Journey to City of Hope and Finding a World Championship Team















By Tim Madigan

Fred Claire was a longtime marketing executive with the team, widely admired for his character, work ethic, and ingenuity. But he was a former sportswriter with no experience in player trades and roster construction. Yet, just a year later, the Dodger team Claire built shocked the baseball world by winning the 1988 World Series.

But his greatest challenge would come long after he left the game. In 2016, skin cancer that began on Claire’s lip had spread to his jaw. With his life on the line, the former baseball executive found his way to City of Hope National Medical Center in the Los Angeles suburb of Duarte.

While Extra Innings recalls Claire’s remarkable baseball career, it also recounts the miraculous story of his cancer fight at City of Hope. Readers will be inspired by Claire’s unflinching decency and fortitude—and by the cutting-edge science and compassion that make City of Hope unique in the annals of American medicine.

 

 

Books for Young Animal Lovers

Skedaddle!















By Jacqueline Leigh

“Tonight, Nellie is definitely not getting any sleep…Or is she? Jacqueline’s clever and hilarious tale of nighttime misadventure is sure to please even the toughest nut!”

– Jonathan D. Voss, Author / Illustrator of the Hoot & Olive Series




Parker the Purple Penguin















By Marybeth Wishart

Parker, a very purple penguin, does not understand why he is not accepted by his peers. How can they not like him, especially when he loves to do all the same things they do? Why does he get excluded by all the other penguins just because of the color of his coat? What can Parker do that will make the other penguins become his friends?


Follow Parker’s adventures as he faces the challenges of being different. What finally changes the other penguins’ perception of Parker? Read the story and discover all the things Parker did and what it took for the other penguins to understand the truth.

Parker the Purple Penguin explores themes that are relevant to all children—and even adults!—such as accepting each other’s differences, empathy, and bravery.




The Fabulous Adventures of Oliver Taco















By Brianna House

This is the story of a special cat named Oliver Taco. He enjoyed adventuring with his Mom and being a part of every single aspect of her life. He lived a life very different than your typical cat. Some of his most important adventures are depicted in this book. This was his life, and we hope that you enjoy it.





Four Paws, Two Feet, One Team















By Connor Quinn and Mary Cortani

Four Paws, Two Feet, One Team is a book about a rescue puppy named Dakota that grows up to become a service dog. Dakota is found in a field with his brothers and sisters and taken in by a woman named Mary Cortani who runs an organization called Operation Freedom Paws. As Dakota grows up and dreams of becoming a service dog, he is eventually matched with a combat veteran suffering from PTSD. As they train together and bond, Dakota goes from being rescued to being the rescuer.





The Tales of Scuba Steve: Honu’s Reef















By Steven Kamlet

The Tales of Scuba Steve: Honu’s Reef is about a young boy named Ben, an excited young camper returning to Camp Oneega at the start of summer. Ben quickly reunites with his camp friends, Oliver and Al, and their counselors. As the boys catch up, they begin to wonder whether this is the year they will finally be placed in Scuba Steve’s swim group.

With luck on their side, they are asked to join Scuba Steve’s group…and that’s when Ben and the gang are teleported to Hawaii, where they experience undersea adventures with  Scuba Steve and the local turtle, Honu!

Dive right in and join the adventure!




Baby Books for New Parents

Baby’s First Business Book 















By Andrew Dorazio

Baby’s First Business Book is a fun

and exciting book for boys and girls
of all ages who may want to start
their own business someday. Share
the ABCs of key business terms with
your child and prepare them with
the grit and courage to strike out on
their own. Fortune favors the bold!




First Baby Book: Black and White Patterns Adventure 















By Caity Werner

For the first 0-9 months of their lives, babies respond well to simple black and white patterns. For short periods of time, high contrast black and white images support their visual development by stimulating optic nerves. Because babies’ retinas are not fully developed, the images teach their eye muscles and brain to coordinate, which also aids in developing their eyesight. First Baby Book offers a multisensory experience through strong black and white patterns that aid babies in developing the ability to focus their concentration and attention.





In Mommy’s Tummy















By Matthew E. Bass

In Mommy’s Tummy
is a rhyming, lyrical tale told from the perspective of expecting parents. Intended to be read to a toddler audience, it walks the reader through the steps of pregnancy. From the excited moment of discovery, through the grand plans of clothes and nurseries, to sonogram pictures, debating over names, and the eager anticipation of birth, it is meant to help a young child understand how they became a part of their parents’ lives before they were born. It is also meant to help toddler siblings understand what’s happening with their parents before their baby brother or sister arrives. Artist and illustrator Ashley Bittner brings the expecting parents’ world to life with vivid, colorful, expressive imagery. The combination of simple text and luscious artwork helps children visualize their parents preparing for their arrival, while evoking the warmth and love with which we greet the newest members of our families.





Lucas Takes His Food Allergies to Daycare















By Megan Herr

Join Lucas as he discovers that food allergies don’t have to stop anybody from having fun! Even more, his story reminds us that our differences are what ultimately bring us all together! 

 

Books for Young Readers with Messages about Self-Confidence, Embracing Differences, and Diversity

Maggie the Moomaid















By Rachel Terlop

Growing up, Maggie’s mothers always encouraged her to be true to herself, and helped her imagination grow as big as her heart. However, when bullies at school start to tease Maggie, she must find a way to overcome their taunts while standing firm in her own flippers! Join Maggie as she shows everyone what a little bit of creativity can do–and how much fun can be had in the process.





Coral’s Quest













By Zoë Williams

Once there was a hammerhead shark named Coral. Her skin was a silky grey, she had beautiful fins, and her eyes were a sparkly blue. Coral lived in the Caribbean Sea. Coral was a happy shark, but one day she noticed her home wasn’t as pretty as it used to be.

With this enchanting beginning, Coral’s Quest introduces us to an underwater world where sharks and ocean life are under constant threat from environmental destruction. This essential and timely book highlights the capacity of humans to pollute the planet – but also their ability to fix it, too.

When Coral accidentally eats a plastic bag, she has no idea that she is setting into motion a chain of events that will turn her into a human and force her to learn difficult lessons about what it means to be a global citizen. Blending magic with our real-life environmental issues, Coral’s Quest urges readers to think about how their actions affect all living creatures – both under the sea and on land!




Hope and Freckles: Fleeing to a Better Forest















By Bill Kiley

Hope, a white-tailed deer, and her spotted fawn, Freckles, are facing hunger and danger in their forest. Hope decides that they must leave their home and go in search of a better place where they will be safe. When they arrive at a new forest, Hope and Freckles face unexpected challenges that will force them apart. Will they be reunited?

After you have read the story of Hope and Freckles, continue to explore the stories of people all over the world who have to leave their homes because of danger or hunger. Let the tale of Hope and Freckles begin to teach you about the millions of people who face the same difficulties that this mother deer and her little boy face as refugees.




Demi the Different Donut















By Allie Lang Rolling

When choosing between fitting in and being 100% herself, Demi the Donut always chooses to be confidently unique. She challenges others to reject the status quo, and encourages those around her to dance in the chocolate syrup drizzles of life, pile on the whipped topping, and throw rainbow sprinkles around like confetti. In Demi the Different Donut, readers are dared to stand out and be themselves – because how boring would life be if we were all the same?





Freeda the Frog and the Two Mommas Next Door















By Nadine Haruni

In Freeda the Frog and the Two Mommas Next Door, Freeda and her family meet some new friends: Jessica and her two mommas, Morgan and Irene. The tadpoles have never had a friend with two mommas before, but they soon learn that it makes no difference. By getting to know Jessica’s parents, the tadpoles discover that families do not have to all look the same, and that all you need is love.




Inspirational Books

Voices of LGBTQ+: A Conversation Starter for Understanding, Supporting, and Protecting Gay, Bi, Trans, and Queer People















By Lynda Wolters

Why do so many in our modern society reject those who are different?

Though the mainstream acceptance of the Lesbian, Gay, Bisexual, Transgender, Questioning, and Queer community has made leaps and bounds over the past few years, many pivotal groups within our modern society still respond to the LGBTQ+ community with an overwhelming, knee-jerk reaction of “us” vs. “them.” Despite the progress that has been made, misunderstanding, hatred, animosity, aggression, and violence still affect this community on a deep level. Lynda Wolters knows firsthand: a strong ally, she has come to know, understand, and have a deep respect for the community through her son, who is gay.

Including highly personal, real-world anecdotes, Voices of LGBTQ+ helps outline some of the most critical challenges the community faces today, with topical insights into:

• Homelessness

• Hate crimes

• Suicide

• Economic challenges

• Discrimination and lack of equality

• Religious and biblical conflicts

Though judgment and divisiveness still run deep in our society, Wolters highlights the first key distinction, among many others, that will help eradicate bigotry: those who are different are not choosing to be, they simply are, and it’s our differences that make us stronger. Voices of LGBTQ+ helps educate, dispel fears, and start positive conversations about what knowing, loving, or simply peacefully and positively coexisting with someone in the LGBTQ+ community really means. After all, there is no “us” vs. “them.” We are all human.




Raising John’s Boy: How to Be in the Moment and Effective While Raising Your Son















By Nijaah Howard 

Raising John’s Boy is a raw, honest approach to how the author raised her son. The hope is that you take away practical tools to alleviate any concerns of successfully raising your boy into a good man, while aiming to change the stereotype that places limits on both of you.

A woman can only do but so much as she hears the silence of the loud dismissive cries from a young man raised without his father. Can you imagine how much easier it would be on the mother and the son if we STOP SAYING that “Women cannot raise boys into productive men” or “Only a Man can raise a Man”? What message are we sending young men who are growing up in a single parent household when they hear that? 

It sounds like our mothers and boys are trying to fight a losing battle. This could be the very negative seed planted that is telling them both that they are not enough (and they will never be enough), which contributes to low self-esteem and an inability to perform at their greatest potential. 

I can only imagine what the world would look like if more mother and son teams actually believed they were ENOUGH! Raising John’s Boy confronts these issues – and more – in this personal, essential book.




Michael’s Legacy: Transcending Life and Death















By Mark Judelson

On July 10, 2010, Michael Bovill, a twenty-three-year-old active duty member of the United States Coast Guard, suffered fatal injuries in a motorcycle accident. Days later, Michael’s heart, lungs, liver, and kidneys were donated to five strangers: Roxanne Watson, Scott Taffet, Diana Martinez Moran, Elijah Parker, and Zhou Yuan Li. His last act in this world was to give life to those in need.

Surgeons, physicians, parents, children, friends, clergy, and coworkers, along with the recipients of Michael’s organs, come together to reveal their pivotal roles interwoven in this true story exploring the nature of organ donation itself, and inviting the reader to reconsider their concepts of life and death.





From the Andes to Vancouver – A Stand for Justice















By Monica M. Lima de Lara

In Bolivia in the year 1940, citizen voting rights were restricted, along with the acknowledgment of rights in general toward the native First Nations. After a painful experience at age 7, Constantino, a native indio, makes the decision to stand up for his people. His journey begins in his tiny village up in the mountains and leads him through activism in the streets, jail, torture, and an outcome that would have never happened if it wasn’t for his courage.

 

 

Holiday-Themed Children’s Books

The Sasquatch Before Christmas















By Nathan Lee

‘Twas the night before Christmas,

When all through the wood,
A creature was stirring—
One misunderstood.

This richly-illustrated, darkly funny book takes a classic holiday poem in a new direction and answers the age-old question, “Does Sasquatch celebrate Christmas?”

The answer may surprise you.




Christmas Lights! Christmas Lights! 















By “Aunt Sandy” (Sandra Hanson)

Come experience the joy of Christmas with Aunt Sandy and her nieces and nephew as they embark on a night filled with dazzling colorful Christmas lights! See how, just like the different colored lights, we are more beautiful when we all stand together.

This lovely story is for all young people—and the child that resides in all of us—to appreciate for all time!




The Story of the Curious Elf (exclusively on Mascot’s site until 2021)















By Joan C. Yingling

One Christmas Eve, a little boy encounters a lost elf who let his curiosity get the best of him. Stuck far away from home, the elf doesn’t know if he’ll ever see Santa again!

Will he ever find his way back to the North Pole?




The Amazing Adventures of Super Dreidel

Cover for the Amazing Adventure of Super Dreidel













By Howard Eisenberg

Rachel and her brother Randy didn’t know when they built a Super Dreidel for Hanukkah that it would fly them thousands of years back in time and into the middle of a war. They didn’t know it would help the Maccabees win it. But then Super Dreidel crashed, and suddenly there was something else they didn’t know: how in the world they could ever get home to Mom, Dad, and their dog Spot.

A Write-Your-Own-Ending Book! With a Write-Your-Own-Ending book, you can be your very own author! Each book comes with blank pages perfect for you to write out how YOU’D end it.

 


Keeping Christmas Magic















By Anna and Gunnar Counselman

Shhhh, don’t tell! This is the secret, true story of Santa Claus.




Books for Teens

Evolution















If you could give your life to save someone you loved, would you do it? Or would you let them die to save yourself?

Amanda Bishop is no ordinary high schooler—she’s a hunter who puts spirits to rest in her free time. Then the captain of the football team, Baran Messenger, catches her interest. As she begins to piece together that Baran isn’t all he appears to be, Amanda quickly finds herself caught up trying to juggle her supernatural hunting; her relationship with her friend, Oliver; and her normal school life all while trying to keep her feelings for the mysterious, otherworldly football captain in check.

When Baran reveals that he has been sent to Earth on a mission to locate a book that, in the wrong hands, would bring about a war to wipe humanity off the planet, it’ll fall on Baran and a small band of paranormal friends to destroy the book before it can be discovered.




18 Things College Students Need to Know















By Renée Bailey

Getting ready for college can be so exciting. You’re putting in applications and getting responses. You’re talking to your friends, making plans. Maybe you’re the first person in your family to go off to college and that amps up the thrill of the process. But here’s the thing: college itself is stressful. It can leave you emotionally spent, financially broke, and completely disillusioned with educating yourself, if you’re not careful.

You’re going to have stress. 38% of female college students and 27% of male college students report that their stress level is so high that it negatively affects their academic performance. The goal of 18 Things College Students Need to Know is to give you the tricks, hacks, and tools to handle your college stresses in a proactive way and make the best of the educational opportunity that college is.




Stillwater















By Mary Jo Hazard

UNDER THE SURFACE, DANGER LURKS…

Twelve-year-old Grace believes that all adults are trustworthy and good. So begins a coming-of-age story full of laughter and tears that takes place one hot summer in upstate New York in the 1950s.

On the surface, Stillwater seems an idyllic place, but danger lurks underneath. Grace and her best friends, Maggie and Louanne, grapple with divorce, domestic violence, and mental illness. Grace is devastated when she finds out her father committed suicide when she was eight. Several suspicious fires break out in the area, and Louanne’s schizophrenic uncle Tony, the town bogeyman, is accused of setting them. Grace believes he’s unfairly targeted because he’s mentally ill and convinces her friends to help her find the real arsonist.

Hazard weaves themes of loss and recovery in a story filled with quirky characters and invaluable lessons about love, life, and survival.





Double-Edged














By Dhriti Aiylam

Princess Kerra and Lavenderra come from two vastly different worlds.

With all the royal luxuries, the queen-to-be, Princess Kerra’s life seems perfect. But she is apprehensive about the future and doesn’t feel she is ready to take on the responsibility — until she meets Venx, a cave-dweller and former leader who has fallen from glory.  Wanting to be different from the rulers before her, she’s determined to help him and his people win back what they have lost.

Lavenderra has worked on her family’s farm since she was a child. Lonely and growing weary of her repetitive lifestyle, her future seems to take a turn for the better when she meets Tan, a mysterious but kind boy who lives in utopia. The two instantly befriend each other. But their happiness is short-lived when a long-forgotten enemy emerges and is determined to seek revenge.

Embroiled in a brutal conflict, Princess Kerra and Lavenderra must fight both external and internal forces as they make difficult choices and realize that things aren’t quite as they seem.


 

Stocking Stuffer or Secret Santa Ideas

American Spirit: Wild Turkey Bourbon from Ripy to Russell















By David Jennings

The story of Wild Turkey is in many ways the story of bourbon itself. From the struggles of nineteenth-century immigrants, to the triumphs of the longest-tenured master distiller in the world, a bold, uniquely American spirit emerges.

American Spirit: Wild Turkey Bourbon from Ripy to Russell is a tribute to the perseverance of two families, each perfecting their passion through extraordinary circumstances. It’s a testament to Jimmy Russell and his sixty-five years of unmatched dedication to quality. And much like a glass of fine bourbon, it’s a journey – a personal reflection on something carefully crafted over time. This book is a love letter to Wild Turkey that all bourbon enthusiasts can raise a glass to and enjoy. 




Love, Sex, and Friendship: In No Particular Order















By Farissa Knox

Before Farissa was a successful business woman, wife, mother, and mentor to young women all over the country, she was a 20-something trying to figure it all out. In her debut memoir, Farissa tells her story of navigating an early career in advertising, the journey of falling in love and making grown-woman decisions in her relationship, and the strength and courage true friendship brought her during this time in her life. In her conversational storytelling approach, Farissa takes the reader through the decisions, opportunities, and experiences that helped her become the confident 30-something-year-old woman she is today and creates a sense of “none of us are in this alone” for readers of all ages.





I Love You More Than Coffee















By Melissa Face

Are you trying to balance raising a family with maintaining your own identity?

Have you ever been so exhausted that you showed up to a meeting carrying your baby’s diaper bag instead of your briefcase?

In her debut collection, I Love You More Than Coffee, Melissa Face writes about the emotions we all experience as parents: anticipation, joy, fear, guilt, and worry. Whether you are a new or seasoned parent, you will find common ground in Melissa’s heartfelt, humorous, and authentic stories of her life with two young children.

If you love coffee a lot and your kids (a little) more, this book is for you. Fill your mug with your favorite brew and settle in with I Love You More Than Coffee.




363 Days of Tea

363 Days of Tea Cover













By Ruby Silvious

363 Days of Tea is a coffee table book Ruby Silvious. Follow the author’s 363-day journey across the world as she creates artwork using tea bags.





Books for Young Professionals


No Such Thing As Off the Record: A Survival Guide for Public Speaking and Media Engagements















By Andrea Devaux

From the boardroom to the newsroom, nearly every job requires speaking in front of a group. In this age of political correctness and viral social media moments, “winging it” can be a risky business. It’s no wonder that three out of four people suffer from speech anxiety.

No Such Thing as OFF the Record is your survival guide for effective public speaking. It will arm you with the skills to navigate tricky Q&A scenarios and avoid unexpected pitfalls—like commenting off the record to a trusted source.

Whether you’re just looking to improve your elevator pitch or preparing for a national media campaign, No Such Thing as OFF the Record’s step-by-step coaching provides a complete checklist for how to say what you came to say and not be led off-topic…even under fire.




Service is a Superpower: Lessons Learned in a Magic Kingdom















By Louie Gravance

In Service is a Superpower: Lessons Learned in Magic Kingdom, Louie Gravance uses his signature combination of humor and personal experience to narrate his journey through the realm of customer service. Part memoir, part self-help manual for businesses big and small, Gravance interweaves his tales of life at Disney theme parks with practical guidance gleaned during the course of a thirty-year career in the service and entertainment industries.

Gravance teaches us that the importance of delivering the finest service experiences possible is not just crucial for the livelihood of a company—it also leads to developing a culture of respect and responsibility that is so coveted in the corporate world today. Throughout the book, Gravance crafts an intriguing tale that demonstrates how working at Disney theme parks changed the way he viewed customer service, and elucidates the transformational effects it can have on those who provide it. 

Service is a Superpower is a personal history and guidebook of best industry practices, offering a unique spin on a tale as old as time, all presented in the tone and style that only Gravance can deliver. From entertainer to training designer for the Disney University in Orlando, Florida, he shares the stories and lessons that inform his central philosophy: great service serves the server first!




How to Survive Your 20s















By Portia Ingram

How to Survive Your 20s is a gem-packed reference guide for teens and young adults that provides transformational and down-to-earth tips on how to understand the transition into adulthood. The book discusses empathy, our unique pathways, and healthy relationships. Whether you are a skimmer and need a good word, or someone in need of greater support, How to Survive Your 20s introduces themes that are emotionally difficult and shares years of experience and insight to encourage those tackling the idea of adulthood.





Caffeinate Your Soul: 52 Monday Mantras















By Erica Gwynn

Mondays can be the worst. Some weeks it seems like the only way to get through the day is a gallon of coffee and a prayer. Instead of drowning that start-of-the-work-week-bitterness in endless cups of caffeine, pour yourself a cup of encouragement with Caffeinate Your Soul, an insightful guide to making Mondays more manageable and meaningful.

This collection of short, but impactful, “Monday Mantras” will guide you through a year of Mondays, meeting you where you are and then walking you step-by-step to where you want to be. Erica Gwynn provides a year’s worth of lessons, in sip-sized segments that will teach you how to:

• Step out in courage and carry on after hardship

• Grow through what you go through

• Give yourself grace and give up the personal guilt trips

• Get comfortable being UNcomfortable

• Act on your dreams and do hard things

• Clear out the clutter in your life, say no more often, and fail forward

Rooted in faith, and packed with practical takeaways, Caffeinate Your Soul will leave you feeling uplifted, energized, and ready to take on your day, just as any good cuppa coffee should.

 

Books for Little Chefs in the Family

The Little Baking Book: A Collection of Yummy, Kid-Friendly Recipes!















By Julia Meschter

Former Nike designer Julia Meschter brings you The Little Baking Book, a collection of yummy recipes designed to bring creativity to your kitchen! Bake with a friend, your family, or on your own—there’s a sweet treat for everyone!





Foodie Tales:  A Family Cookbook Inspired by Classic Children’s Literature















By Desirée Moore

Inspired by the wonderful worlds of classic and contemporary children’s books, Foodie Tales takes you on a delicious journey through many of your favorite stories, from hungry caterpillars to magic tree houses to far-off galaxies and beyond. The Foodie Tales recipes are perfect for young chefs and great for the whole family. Dive into your favorite children’s stories in a whole new way, and ignite your imagination in the kitchen and in the library!


Recipes include:
Bowl Full of Mush, inspired by Goodnight Moon
Grilled Cheese for Gruffalo, inspired by The Gruffalo
Giving Apples, inspired by The Giving Tree
A Chance of Spaghetti & Meatballs, inspired by Cloudy With a Chance of Meatballs
Secret Garden Greens, inspired by The Secret Garden
Hunny Cake, inspired by Winnie the Pooh
“We’re All Mad Here” Tea, inspired by Alice in Wonderland




Freckle-Faced Foodie: Journey of a Young Chef















By Marlin Adams with Ariel Fox

Fourth-grader Ariel’s weekend is turning out to be a disaster. Her friends are coming over for a sleepover on Saturday night and a movie on Sunday, but she can’t get it together to write her homework essay about heritage and cultural traditions that is due on Monday. Her two best friends know everything about their cultures, but Ariel knows nothing about her own. As she reflects on the maze of changes surrounding her after her parents’ divorce and her mother’s remarriage, she reminisces about her early years in Colombia, her summers spent in Hawaii and the Pacific Northwest, and her current life in the Monterey Bay beach town where she now lives with her mom and her new dad. From her Caribbean grandma’s patacones to her Pacific Northwest grandma’s blackberry pie, Ariel discovers that food keeps emerging as a theme in her life. It’s a theme that helps her gain a stronger sense of self, and one that just might save her before the Monday morning deadline.





Be a Superhero in the Kitchen















By Donna Glass

All parents know the struggle of feeding a picky eater. Some evenings feel like war. Nerves are frayed, and a nice, peaceful dinner can swiftly be bursting with tears, tantrums, and occasionally, a battle of wills. It is my goal that this book tips the scales in our favor. I’ve learned that one reliable way to get my picky eaters to eat is to allow them to help make the meal. After all, food tastes better when you have helped create it. Allow your kid to try their hand with the recipes in this book. A kid who becomes the superhero of suppertime is one who eats super well.





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5 Social Media Tips to Meet Your Marketing Goals

When it comes to scrolling through social media, you’re a pro. But using social media to promote your book is a different story. Social media is a beautiful thing, but it can be difficult to know where to start when promoting your book. We listed some tips to help get you on the path to achieving your social media and marketing goals.


Know when and how much to post


Your visibility can be just as important as perfecting your content. Posting every few minutes isn’t going to get you more followers or make your current followers any happier. Most studies suggest posting once a day on Facebook, Instagram, and LinkedIn. However, fear not, because Facebook and Instagram have “stories” that give you the option to go live or post visuals. With stories, there is no limit to posting. People actually like to click through stories, no matter how many there are. Twitter is also a place where you can go crazy and post as much as you want without affecting your visibility. 

The timing of your post is also important for visibility. You won’t get your optimal crowd at 7 a.m. on a Saturday. Stick to the business week and hours to avoid 1) your post disappearing into the void of other posts and 2) your post going unseen while people are not on their phones. 

The last point to knowing how much to post is not about timing but rather about word count.  Long-form posts are in nobody’s favor, especially considering our 8-second attention spans. Be concise with every post and remove any redundant or unnecessary word, especially for Instagram captions. If you have more to say, LinkedIn is the only channel that really encourages long-form content. But hey, this could also be your opportunity to create a blog, which you can link to on your social media.



The apple of a follower’s eye


Perhaps even more important than content is the visual component of your post. People are more likely to stop scrolling upon seeing an appealing visual than a bunch of words. So give them both! Hook them with the visual and reel them in for the words. That said, if you can, try to include some kind of image with every post. 

And to do this, there’s no website you’ll love more than Canva. Canva is an easy, free platform where you can design anything in just seconds. And we mean anything business cards, posters, flyers, presentations, cards, and social media images (and more). As you design, you can create backgrounds, upload images, add text, music, videos, and stickers. Canva also provides a range of different design sizes, including Instagram and Facebook posts.



Choose your favorite platform or love all of them differently


Remember, all social media channels serve different purposes and audiences. If you can’t keep up with them all, don’t! You don’t need them all. Focus on the channel that best fits your audience. If your book is more for professionals and takes a more serious tone, give your rose to LinkedIn. If you’re promoting a Young Adult book, Instagram is where you’ll find teenagers avoiding their homework. And lastly, if your book is for children, we know that parents love Facebook.

Each social media also has its own style of writing. The scale of most to least formal goes: LinkedIn, Facebook, Instagram, and then Twitter. Abbreviations, humor, and slang are fun for Twitter, but not very appropriate for LinkedIn. Alter your posts depending or choose one wisely!


Interaction is a two-way street


Don’t expect your followers to engage with your posts if you don’t have their backs too! Comment and like your follower’s posts as much as you can. If you don’t follow them back, respond to any of their comments or direct messages. Get a conversation going by asking questions and posting polls. Let your readers know how much you value them and want to interact with them. It’s a treat for both the reader and the author when they can communicate with each other. 



All about the analytics (not as scary as it sounds) 


Every so often, check your past posts and see which ones worked and which didn’t. Which are getting the most likes and responses and which are getting the least? Why? What did your visual look like (i.e., was it too busy)? How long was your post? Did you overload it with hashtags and tags? What time and day did you post it? 

You don’t want to waste your time creating posts that aren’t engaging your followers. Follow other authors and investigate how and why their posts are succeeding (or not). Do some detective work (and yes, that includes some snooping).


There are endless ways to improve your social channels but there is no better place to spend your time promoting your book. If you’re creative, genuine, and dedicated, you’re bound to succeed.


Want more suggestions? Head over to our previous blog to reach thousands of potential readers all over the world. Let us know if you have any other tips at @MascotBooks on:


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Going “Extra Innings” at the City of Hope National Medical Center


Former Los Angeles Dodgers general manager Fred Claire’s cancer diagnosis came out of left field, but at the City of Hope, he found the dream team to help him beat it.

A baseball legend

The Los Angeles Dodgers are playing the Tampa Bay Rays in the 2020 World Series. The last time the Dodgers won the Fall Classic was back in 1988, with an overachieving team assembled by former sportswriter-turned-baseball-executive Fred Claire.


Fred Claire

Fred Claire continued his tenure with the Dodgers until 1997, when he stepped away from the game he loved and started a glorious retirement filled with friends, family, staying active, and playing a lot of golf. But in January 2015, Claire received bad news: the supposedly harmless spot on his lip was instead squamous cell carcinoma, a potentially deadly form of skin cancer.

That’s when Claire entrusted his care, treatment, and life to the doctors and nurses at the City of Hope National Medical Center in Duarte, California. After some highs and lows, Claire is now in recovery and attributes his good health to the amazing team at City of Hope and the support of his friends and family.

 

Telling a story of hope in the fight against cancer

Claire was so moved by the care and treatment he received that he wanted to let the world know about the groundbreaking work happening at City of Hope. It occurred to him a book would be a great way to talk about his cancer journey to inspire others and give CoH a platform to talk about its approach. CoH was on board; it would provide support for the project and make the doctors and nurses who helped Claire available for interviews.

Claire approached our parent company, Mascot Books, about his idea and we were on board. It was an inspiring story with a worthy cause. And to help kick things off, we connected Claire with Tim Madigan, a respected author and journalist who has written for the Washington Post, Chicago Tribune, Politico, Reader’s Digest, and, for thirty years, the Fort Worth Star-Telegram. Together, we took two trips to the City of Hope to see for ourselves the exceptional care and innovation happening beyond its doors.

 

Our goals?

  1. Partner with Claire, City of Hope, and Tim Madigan to produce Extra Innings: Fred Claire’s Journey to City of Hope and Finding a World Championship Team
  2. Highlight the innovative treatment occurring at City of Hope
  3. Raise awareness for City of Hope through both baseball- and cancer-related media hits

 

Madigan got to work writing the book and telling Fred Claire’s and City of Hope’s unique stories and how they came together. From its origins as a treatment center for homeless tuberculosis victims in the 1910s, CoH has become not only a leader in diabetes treatment and bone marrow and stem cell transplantation but also a leader in cancer research and treatment. Madigan captured CoH’s humanity, its combination of science and compassion, and its excellent health care professionals. One reviewer on Amazon stated, “Tim Madigan has woven [baseball and CoH] together in a masterful story that will make your soul happy.”

Extra Innings gave City of Hope the opportunity to spread the knowledge of its research and treatments far and wide. Its innovations in chemotherapy, radiation, experimental surgery, and immunotherapy all put it on par with its peers, like the Mayo Clinic. By partnering with Claire on Extra Innings, CoH advances its name and saves more lives.

People remember Fred Claire well. In the Daily Bulletin, Fred Claire’s story ran in two articles, the first titled “Writing sports in Pomona led Fred Claire to Dodgers (and World Series)” which retold his journey to becoming Dodgers general manager. In the second, “Readers haven’t forgotten Fred Claire, the Pomona sportswriter who became a Dodgers exec,” newspaper readers share their memories of Claire during the 1980s. Claire also appeared on the podcast SABRcast with Rob Neyer in May 2020 to talk about his baseball career and journey to City of Hope. Also, a review of Extra Innings is currently in the works with the magazine Baseball America.

Extra Innings drew attention because of its cancer subject matter, as well. Not only did City of Hope write an article about Claire and the book on its website (“Fred Claire: Former Dodgers GM Chronicles Cancer Journey In New Book”), but he was also interviewed by Ed Hart on From the Hart, a podcast that tells inspiring stories. Claire has an upcoming appearance on Thrive Podcast, a podcast about fighting cancer and moving forward with life, as well.

 

Keep on swinging

Fred Claire has had his ups and downs, but his recovery is going very well. And with the Los Angeles Dodgers contending to win the World Series again, he’s spending his free time rooting for them to repeat that victory for the first time since his team did.

All proceeds from Extra Innings go to the City of Hope National Medical Center.

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