Books are powerful business development tools. Whether you’re looking to build your brand, establish yourself and your team as industry thought leaders, or create an eye- catching marketing tool designed to hook clients, Mascot Books has the experience and the know-how to bring your vision to life. We’ve worked with independent business owners, small companies, and large-scale enterprises to create beautiful, high-quality books that stand out on shelves and put businesses head and shoulders above the competition. As a Mascot author, you’ll be paired with a seasoned production editor who will guide you through the entire publishing process, providing experience-driven feedback at every stage. You’ll work with an editor or a ghostwriter who knows your field and a design team that’s experienced in creating eye-catching graphics. We’ll work within your company’s style guide or create an entirely new one to bring your branding to the next level. When it’s time, our marketing team will leverage our relationships with trade reviewers and book distributors to get your book on shelves and in front of readers and potential clients. Check out some of our latest releases and submit your book idea to explore all of the doors your book will open for your business.
Bob Tinker and Tae Hea Nahm
The playbook for building enterprise startups is different. A mind-meld of a three-time entrepreneur, a longtime venture capitalist, and other enterprise entrepreneurs that demystifies building these unique businesses, book one of Survival to Thrival focuses on the company journey. Whether you’re an entrepreneur in the survival stage, where go-to-market fit is key, or the thrival stage, when CEOs must make a crucial pivot away from old strategies to embrace the next level of achievement, this book will help you succeed, anticipate what’s next, and show you that you’re not alone.
Greg Paull and Shufen Goh
Digital transformation has completely changed the modern marketing playbook—what can a CMO do to stay ahead of the curve? Global CMO features insights from interviews with eighteen leading global CMOs responsible for bringing their brands into the future across dramatically different markets. Through discussions with CMOs from Coca-Cola, Bank of America, Samsung, and other innovative brands, independent marketing consultancy R3 uncovers the common threads, solutions, and best practices to drive effectiveness and efficiency.
No matter your level of security, due diligence, or control, organizations are prone to a multitude of risks that can attack from angle. The greatest exposure lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat and its impact on your brand in real-time. When your team is crisis ready, your organization is prepared for anything and everything the modern world can throw at it. Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises to create the ultimate guide to building an invincible brand.