Mascot Blog

When it comes to scrolling through social media, you’re a pro. But using social media to promote your book is a different story. Social media is a beautiful thing, but it can be difficult to know where to start when promoting your book. We listed some tips to help get you on the path to achieving your social media and marketing goals.Know when and how much to postYour visibility can be just as important as perfecting your content. Posting every few minutes isn’t going to get you more followers or make your current followers any happier. Most studies suggest posting … read more

Our November featured title is Keeping On: How I Came to Know Why I Was Born by Gemma Hoskins!Fifty years ago, teacher Sister Catherine Cesnik was the victim of a violent murder that still remains unsolved. “Who killed Sister Cathy?” is a question Sister Cathy’s students, colleagues, friends, family members, and community have been asking for years. One of those people is Gemma, one of Sister Cathy’s former students who appeared on The Keepers, the 2017 Emmy-nominated Netflix docuseries that soon had the rest of the world asking that same question, too.In Keeping On, Gemma takes readers on a journey … read more

Deb Skog, the author of The Pumpkin Eating Dinosaur and A Day at the Pumpkin Farm, sold nearly 4,000 copies of both books on her own in one year. We wanted you to hear from her on how she did it and how you can be successful at direct sales too:There is no better feeling than seeing that large freight truck pull up to your house with your new books— the butterflies you get from opening your first box and seeing your final product that you put your heart and soul into. But then, you also realize you’re staring at … read more

Only three more weeks until turkey, stuffing, and gravy. To make the wait feel shorter, get lost in our new November releases!November’s Featured Title: Keeping On: How I Came to Know Why I Was BornBy Gemma HoskinsFifty years ago, beloved teacher Sister Catherine Cesnik was the victim of a violent murder that still remains unsolved. “Who killed Sister Cathy?” is a question Sister Cathy’s students, colleagues, friends, family members, and community have been asking for years. One of those people is Gemma Hoskins, one of Sister Cathy’s former students who appeared on The Keepers, the 2017 Emmy-nominated Netflix docuseries that … read more

Many authors right now are wondering how on earth they can connect with their readers when they can barely leave the house. Without in-person signings, launches, and promotional events, it’s a lot harder to create and build relationships with readers during the pandemic. That said, there is no better time for you, as an author, to take advantage of all the online resources available, such as *ahem* Amazon Author Central. Amazon Author Central is a free and user-friendly online profile that can enhance your author brand. It can also be your answer to selling more books. We will take you … read more

Former Los Angeles Dodgers general manager Fred Claire’s cancer diagnosis came out of left field, but at the City of Hope, he found the dream team to help him beat it.A baseball legendThe Los Angeles Dodgers are playing the Tampa Bay Rays in the 2020 World Series. The last time the Dodgers won the Fall Classic was back in 1988, with an overachieving team assembled by former sportswriter-turned-baseball-executive Fred Claire.Fred ClaireFred Claire continued his tenure with the Dodgers until 1997, when he stepped away from the game he loved and started a glorious retirement filled with friends, family, staying active, … read more

Our October featured title is by Becca Bredholt! Praised as having a “natural and easy storytelling ability,” Becca is an award-winning poet and writer who has been featured in many notable news outlets, such as Huffington Post, Yahoo Travel, and Orlando Magazine. Finding Cover is a romance story gone wrong. Having met only days before, the young, doe-eyed Crystal Vargas elopes with a dashing Brit named Duncan Douglas who appears to be everything she’s ever wanted. Without realizing it, her desperation to be loved plays well into the hands of her new husband, a cunning sociopath in need of an American bride … read more

We know the publishing process can be overwhelming and long, especially when you’re thrown new terms at (what feels like) every corner. So, we created a glossary of publishing words to prevent first-time authors from having to consult Google every time they encounter a new term. With just one review of these simplified definitions, you’ll be one step closer to mastering common publishing jargon. ARC (advanced reader copies or galleys): unedited manuscripts sent to reviewers, bookstores, and media outletsASIN (Amazon Standard Identification Numbers): unique blocks of 10 letters and/or numbers that identify books on AmazonTestimonials: reviews that go on the physical … read more

Put your pumpkin spice latte down because you’re going to want to see these new October reads.October’s Featured Title: Finding CoverBy Rebecca LombardoHaving met only days before, the young, doe-eyed Crystal Vargas elopes with a dashing Brit named Duncan Douglas who appears to be everything she’s ever wanted. Without realizing it, her desperation to be loved plays well into the hands of her new husband, a cunning sociopath in need of an American bride to help him maintain appearances. When Crystal’s sister, Lyssa, notices suspicious changes in her sibling’s behavior and her application for her security clearance is denied, Lyssa hires … read more

It’s one in the morning and muffin crumbs and pencils have made a home in your untamed hair. “It’s just a few sentences,” you tell yourself. We’ve all been there, spending way too long on a book description and not knowing what to write.  Avoid getting into these frenzy nighttime scenarios by going over our tips on how you can make your book description turn some heads.Simply put, book descriptions typically include a summary of the book’s storyline that invites the reader in, and then eventually makes them want to purchase it. There are many factors to consider, including marketability, … read more