Mascot Blog

Testimonials can be some of the first words a consumer reads when picking up a book. These book blurbs serve as a way for readers to get immediate access to a book’s praise directly on the front and back cover, rather than having to search for them online. But how do authors get these endorsements from noteworthy people?Let’s go over why this praise can be helpful, what a good testimonial looks like, and how to even get them.Relevance and QualityThere are many reasons why you should consider having testimonials, some of them being that they strengthen your author credibility and … read more

This month’s featured title is by Inna Kruman, Ph.D!The idea of a strong link between food and human identity is age-old. However, exactly how food affects the human body and mind remained unclear until recently, when researchers determined that our environment can turn gene expression off and on, thereby influencing the way we function. In Why We Are What We Eat, Inna takes a close look at these recent research advances and explores the interplay between the digestive, immune, and nervous systems. We spoke with Inna about how humans’ relationship with food has evolved, the common misconceptions about health, … read more

Are you or your child in a reading slump? Do you need a riveting page-turner, educational read, or perhaps a spiritual guide to get back into it? From children’s books about adoption to memoirs about pursuing a meaningful life, we have just the books to get you and your child into reading again. Check out our November releases below!Children’s BooksAn Ode to My PeriodBy Swana ThomasPeriods are no fun, and we all know it! Join Sonia as she experiences her first period and writes a letter to defeat and overcome her cycle of menstruation. Follow along as Sonia provides tips … read more

October’s Featured Title is  by Joan C. Yingling!On a special night before Christmas, a small boy meets a lost, lonely elf who lets his curious nature get the best of him. Stranded and alone in an unfamiliar place, the elf doesn’t know if he’ll ever be able to find his way back home! Will he ever be able to get back to his family and friends in Santa’s workshop?We spoke with Lydia Cohn, who published this new children’s book on behalf of her mother Joan, about what makes this book special, what it’s like going through the publishing process in honor … read more

You’re eagerly waiting for that five-star review to show up on your listing. But why wait? It can sometimes take a while for reviews to start rolling in, and you don’t want your listing to look empty until then. If you’re in this position, well, it’s go-time to find the reviewers yourself! Read some of our tips and ideas below to learn how to get the best reviews for your book.What Do Reviews Accomplish?About 95 percent of consumers consult online product reviews before purchasing their order. In other words, if you have good reviews, you’re more likely to make the … read more

Pumpkins, apple cider, hayrides, and new books! These are just a few of the necessities to start off the new season. Come join us by checking out our October releases, and Happy Fall!Children’s BooksA Tale of Two PrincessesBy Rianna MatterPrincesses Jade and Jane came to their kingdom in very different ways. Their stories are unique, but they’re beautiful in their own ways, and both end in the same place—with a Queen and King who love them.Cloud MonstersBy Francine Piriano-DavilaJack is expecting to spend the day celebrating his little brother Charlie’s birthday, but the universe has something very different in store. … read more

This month’s featured title is Lead Like a Pro: Effective Leadership Styles for Athletic Coaches by Dr. Matthew Raidbard!Drawing on over a decade spent as a college basketball coach and original research conducted on what leadership styles and behaviors help athletic coaches be successful, Lead Like a Pro provides the resources for coaches to transform leadership practice and reach their full potential. This book is for all leaders who want to gain insight into different leadership techniques and develop a strong leadership style that fits their personal values and beliefs.We chatted with Matthew about what leadership training looks like, what … read more

It’s that busy time of the year again—the time when your child swings their backpack over their shoulder and runs out the door to make the bus, when students greet new teachers and wave to their friends after a long summer apart. With the many disruptions of the past year, many parents may have been worried about their children falling behind in their reading level. In the classroom, teachers are still taking full advantage of isolated activities like solo reading time. So, as schools reopen, it seems there’s no better way for children to head back to the classroom than … read more

It’s back to school time, and our September release day! Have your child head back to the classroom with a children’s book on brilliant scientists or a young adult novel about moving away from home. And for yourself, check out some of our adult titles on coaching leadership and the music industry!Children’s BooksAva and Abel Learn They Are AbleBy Jami Colgrave HarlandAva and Abel search for their special talents on their way home from school. Along the way, they meet children who already know their special abilities—some of which Ava and Abel may not have expected. Join Ava and Abel … read more

You’re ready to sell all your books in our warehouse as fast as possible, but you’re in a marketing rut. It happens to all of us, especially when it’s been a few years since the book’s release. But don’t fret because we laid out five marketing strategies to get you back on track! Read more below on relaunching your book, getting your audience excited, and selling the last of your copies in no time.A Sale!What better way to grab someone’s attention than a sale? Through your Mascot marketing contact, you can set up a promotional discount on your Mascot listing for … read more