Mascot Blog

What Drives You?

Like most of you out there, I’m often asked what “I do” wherever I go. Be it while getting a haircut or grabbing a coffee, or whenever small talk arises, I usually answer people by saying I’m a publisher or children’s book author – both are true.  However, there’s another thing “I do” that all self-publishers do, as well— produce and sell books for profit. Those who choose to self-publish are, by very definition, entrepreneurs. We are all entrepreneurs.  It’s ... read more

Oh! The Places You’ll Go

“My alphabet starts with this letter called yuzz. It’s the letter I use to spell yuzz-a-matuzz. You’ll be sort of surprised what there is to be found once you go beyond ‘Z’ and start poking around!”- Dr. Seuss. Happy Birthday Dr. Seuss! At Mascot Books we love this quote and encourage all of our authors to think outside the box.  Today, we honor the timeless work Theodor Seuss Geisel. Based on my informal poll of Mascot Books employees, our favorite ... read more

The E-Book Revolution!

Hey Gang,People frequently ask my thoughts on the “e-book revolution.” Do I believe that e-books will one day replace physical books in the same way that the iPods supplanted the once ubiquitous compact disc? Or, will the two formats find a way to co-exist? Specifically, people want to know how e-readers like the Kindle, Nook, and the iPad are affecting children’s literature. E-readers are undoubtedly changing they way certain genres of literature are being consumed. For example, traditional newspapers and ... read more

Help Mascot Books support Toomer’s Corner!

Over the last few days, I've been watching the disturbing events unfold at Toomer’s Corner in Auburn, Alabama. For those unfamiliar with the story—a very disturbed “fan” has been charged with poisoning two of the iconic 130-year old trees seen here on the Auburn Campus.  Read more about the incident and response here: Toomer's Corner rally draws thousands The tragedy at Toomer’s Corner has raised some very difficult questions. College football is a way of life in certain parts of ... read more

“Success” in Children’s Publishing

HNY! Last time, I talked about what makes a successful children’s publishing project, and I mentioned that everyone’s idea of success is not the same.   There are numerous measures of success … and I’ve heard almost all of them over the years.  However, generally, they fall into two camps:  creative success and financial success. Creative success involves the release of a beautiful book. Great story, fabulous illustrations, good book construction … a work that is all around pleasing aesthetically.  I ... read more

The Story Behind the Story

When I started in children’s publishing seven years ago, I was armed with a good book idea and…well, that’s about it. I didn’t know the first thing about writing, editing, illustrating, graphic design, or printing. I knew even less about marketing, selling and distributing books. Since that humble start, I’ve learned a few things. Believe me, I’ve made my share of mistakes. But fortunately, I’ve also made some very good decisions—some by happenstance, some by listening to my gut, some ... read more

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Mascot Naren

About Naren Aryal

CEO, Author, and Publisher

Hi, and thanks for checking out Mascot Blog. My hope is that this blog will be a trusted venue where we share ideas about the world of publishing and learn from each other’s experiences. Comments to posted blogs, suggestions for future topics, and general feedback are always welcome. If you’d like to submit a guest blog for consideration, send it my way!

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