By Tim Vandehey & Naren Aryal
In How to Sell a Crapload of Books, Tim Vandehey, New York Times bestselling ghostwriter, and Naren Aryal, CEO and Publisher of Mascot Books, share 10 secrets about building a killer marketing platform that nobody else is talking about. We’re not talking commonplace, no-duh advice like “build your Twitter following” or “write a professional press release”, but straight talk like:
- Start building your platform at least a year before your book comes out
- Press releases are a waste of time; publicists are a waste of money
- Half of your marketing opportunities come because someone finds you by accident
- Forget the New York Times; focus on your local paper
Today, it being an author is about professionalism and determination, cleverness and creativity, technological savvy and old-fashioned hustle. If you want to sell books, get a publishing deal or even turn writing into a full-time career, you have to be a marketer, not just a writer. Let Tim and Naren show you how.