A story of one man’s enduring faith in God, himself and mankind, It’s What We Do Together That Counts: The BIC Alliance Story is the testament of Earl Heard, founder and CEO of the BIC Alliance, one of the nation’s largest multi-industrial, multidepartmental strategic marketing firms and publisher of Business and Industry Connection (BIC) magazine.
Drawing upon 63 years of life experiences, Heard proves through his words and actions that any form of adversity can be overcome through hard work, perseverance and kindness to others. Having progressed from a journeyman carpenter in early adulthood in his hometown of Baton Rouge, La., to an industrial manager and training coordinator for Ethyl Corp., Heard first set out to become an entrepreneur in 1980. Thus began a long journey to the top filled with detours and setbacks including business failures, family turmoil, betrayal and near-death experiences. In spite of the many trials he’s faced, Heard has lived to tell a story of success, which he hopes will inspire all who read it to pursue greater peace, happiness and success in their lives.
The book also includes insights into success from more than 100 executives, entrepreneurs and others representing different businesses and sectors of industry.