The Sport Business Handbook

by Rick Horrow


If you love sport and are fascinated by business dealings in this trillion-dollar global industry, then this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport business industry. Plentiful examples, a narrative style, and insiders’ views of major sports deals make this book a bible of information for those of you looking to begin or advance your career in the field, or are simply interested in the behind-the-scenes intricacies of sport business.


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ISBN:  978-1-4925-4310-7

sku: 15-551-01