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Mascot Books: This Herndon Publisher’s Business Plan Doesn’t Go by the Book – The Washington Post
https://www.washingtonpost.com/business/economy/this-herndon-publishers-business-plan-doesnt-go-by-the-book/2016/09/04/db26d9fe-6fcd-11e6-9705-23e51a2f424d_story.html