You’re ready to sell all your books in our warehouse as fast as possible, but you’re in a marketing rut. It happens to all of us, especially when it’s been a few years since the book’s release. But don’t fret because we laid out five marketing strategies to get you back on track!
Read more below on relaunching your book, getting your audience excited, and selling the last of your copies in no time.
What better way to grab someone’s attention than a sale? Through your Mascot marketing contact, you can set up a promotional discount on your Mascot listing for whatever percentage and time frame you’d like (we usually recommend anywhere between 10 and 25%)! This can be something you activate for a particular holiday or for a reason related to your book (ex. if your book is about rescue dogs, you can start a sale for National Rescue Dog Day). It could be something as simple as starting a sale for the start of fall. Either way, everyone loves a good sale. Build some excitement on your social media platforms and in your community, and get consumers ready to type in the promo code when the sale has begun!
Amazon Ad Campaign
Purchase an ad that we’ll run for you! The Amazon-sponsored product advertising campaign is an effective digital marketing tool to generate Amazon sales and drive traffic to your listing. A Mascot marketing person would list keywords on the backend of Amazon that relates to your book’s content and themes. We try to think of the phrases that consumers are typing into the search bar. For example, if your book teaches children to accept everyone’s differences, we’ll add keywords and phrases like “children’s books promoting acceptance” or “picture books with diversity.” Once it’s activated, the ad will bid with other ads to appear on a consumer’s screen!
Try re-launching your book in the news, even if it’s been a few years! Tying your book in with hot topics in the media can be a successful game plan to getting your book out there again. Compile a list of local media outlets, or outlets that fit your book’s audience, and reach out to them with a persuasive pitch. One of our authors has been a big hit in the news. In the last year, as much of the national conversation has been swirling around children getting the COVID-19 vaccine, Mascot Author Kat Picarde has appeared on major outlets telling parents how her book The Little Ouch can help children overcome the fear of shots.
If you can find anything in your book that can connect to current events, go for it! It can be as easy as telling outlets how your book is perfect for back-to-school.
Pitch your book again to schools, organizations, reviewers, and bookstores. Sometimes it’s about emailing the right person at the right time, and completing another round of pitching can increase your odds of a response. Like with media outlets, find a way to make your book relevant again. Why is it especially important for children or your target audience? Why is it a must-read today? Why should a bookstore shelf it? Give it another shot, and see what happens. Approach these locations directly if needed!
Wear Your Book
Don’t just sell your book; BE your book! Think about ordering t-shirts, hats, canvas bags, pins, stickers, or any kind of gear that you can wear when you’re out and about. We can even design bookmarks and postcards for you to always have on hand. People WILL stop and ask questions! This is a fun word-of-mouth marketing technique to meet new people, talk about your book, and get some sales.
And although we’ve hit five ideas already, there’s one more thing you should always make sure to do: keep up with your social media channels. Stay on the minds of your readers by posting consistently and engaging with your followers.
If you have any tips or questions for us, ask and tell us on social media by tagging @Mascotbooks on: