“What is your favorite thing about writing?”
It’s a question I get all the time. The more I’ve thought about it, the more I’ve discovered that my favorite thing about writing often leads to my least favorite thing about it. My favorite thing about writing is seeing children (and adults for that matter) dash across a crowded room, pick up Might-E and stare at it with wonder. There is no better feeling that seeing a child light up in the presence of something you have created. This, in turn often leads to my least favorite thing. The parent who walks up, takes their child’s hand and drags them away. Their face instantly turns somber, tears swell in their eyes, as they are pulled away from something they truly desired. A moment that at first lifted my heart, causes it to be pulled down and smashed.
Though the main subject of this blog is to explore my process of marketing and promotion, I felt the desire to put that anecdote out. The marketing and promotion of Might-E is still new to me, but it is something that I have found to come fairly naturally to me. A desire to put my book into the hands of children who need it is my driving force. Honestly, if I could, every copy would be donated or given away to children who want it. This, of course, is impractical. I learned quickly about the importance of developing a strong social platform.
Facebook, Twitter, Instagram and other platforms of social media allow you to reach out and converse with almost anyone in the entire world. An active and constantly updated social media page is insanely important. A quick response time to Facebook Messages, paying attention to your Twitter, and providing your followers (on all accounts) with updates, answers to questions, and information about the happenings of your life as an author. I’m not saying take to Facebook and post “Eating a bagel for breakfast!” But by utilizing at least one post per day (I’ve found pictures generate the most likes and comments) you are able to help keep interest in your work high. I’m pleased that my response time on my book’s Facebook is page is only eight minutes.
While communicating online, it is important to make every event you are attending the same level of importance as the rest. Sure, a signing at a Barnes and Noble may be a bit more exciting than a signing at a local restaurant, but your heart and soul needs to be rooted in every event. Any event can be the best, and every event should be attended with 100% energy! Much like events, when communicating with people I’ve found the importance of being confidant and truthful is extremely important. Talk to children like they are people (never talk down to them just because they are little), when a family approaches your table, speak to the parents and kids as equals. By talking and treating the children and the family as a whole, not only are they more inclined to purchase your books, but to form a bond that will result in promotion, reviews, and representation. While having an important social media platform is ideal, even more important is creating a genuine bond with your readers, this will result in them acting on your behalf. There is no better form of promotion than the honest opinion of a child that loves your work.
– Jordan Scavone, author of Might-E