According to R.R. Bowker, there were 292,014 books published last year. That’s a lot of authors authoring a lot of books. Nearly all of those those authors, at some point, had visions of their work being featured by The New York Times,USAToday, Good Morning America, and of course, Oprah. Getting that type of exposure is game changing. We’ve been fortunate over the years to have a few titles receive that type of national attention, but that’s not realistic for 99% of published works.
A more attainable goal is coverage from your hometown paper, your local NBC affiliate, or a regional magazine. The best media outreach campaigns start local. We’ve seen this time and time again.
Most recently, Mascot author Mary Jo Hazard was featured on the cover of Peninsula People in connection with the release of her third book, P is for Palos Verdes. I’d argue that this is the best possible exposure for Mary Jo and her regionally-focused titles. The readers of this article are those that care most about her content! This was a big win for Mary Jo. She received valuable and targeted exposure for titles and that exposure has already translated to more book sales. Nicely done, Mary Jo!
Mary Jo Hazard’s Facebook