Book Marketing

Successful authors think about the target market for their book early in the publishing process. Sure, high-quality content is important in today’s competitive landscape, but having creative, nuanced marketing plan is what separates best-selling books from the rest.

Whether you’re published by the largest New York City house, you self-publish with Amazon, or you work with Mascot, it’s more important than ever for authors to be actively involved in marketing their book. While there are no magic bullets, there are best practices and industry tricks, only learned through experience. Over the years, we’ve seen what works and what doesn’t, and we use that experience to help our authors get their books out into the world.

We offer three packages to our authors, in addition to a host of promotional materials to help boost the visibility of your project.

We know what it takes to devise and implement a winning marketing campaign. In this package, we’ll set you up with the tools you need to market your book in a sustainable way that will achieve real results.

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Successfully marketing a book can become overwhelming, especially for first-time authors. Mascot Books offers an extended marketing program called Mascot Marketing Plus for authors who may not have the time or experience to successfully implement a marketing plan. Mascot Marketing Plus is designed to help authors promote their book on a local level with active outreach for reviews, media coverage, and placement in brick-and-mortar bookstores.

MM+ authors receive ongoing marketing and sales support for the duration of the program, including an introductory phone call at the beginning of the campaign, a mid-engagement check-in and strategy call, and a report at the end of the campaign detailing our marketing efforts so you can reconnect with outlets we’ve pitched on your own.

Your marketing manager will work to set up signings, readings, and appearances and push for placement on the shelves at retail locations such as book stores, gift shops, and libraries that are right for the genre of your project.

After we perform our outreach, we’ll provide authors with the materials we’ve used to pitch your book to use as a guideline when approaching retailers, bloggers, press, and reviewers in the future.