Know Your Target Market and How to Reach Them
Successful authors think about the target market for their book early in the publishing process. Sure, high-quality content is important in today’s competitive landscape, but having creative, nuanced marketing plan is what separates best-selling books from the rest.
Whether you’re published by the largest New York City house, you self-publish with Amazon, or you work with Mascot, it’s more important than ever for authors to be actively involved in marketing their book. While there are no magic bullets, there are best practices and industry tricks, only learned through experience. Over the years, we’ve seen what works and what doesn’t, and we use that experience to help our authors get their books out into the world.
We offer three packages to our authors, in addition to a host of promotional materials to help boost the visibility of your project.
We know what it takes to devise and implement a winning marketing campaign. In this package, we’ll set you up with the tools you need to market your book in a sustainable way that will achieve real results.
Mascot Marketing and Sales Plans
Our goal is to help every book reach its full potential, and these documents are the first step. Outlining strategies for author events, ongoing marketing, pitching and messaging, reviews, distribution, the Marketing and Sales Plans include best practices for book marketing and help provide our authors with a foundation for long-term success.
One-Page Book Flier
Also known as a sell-sheet, this custom-designed page includes your book’s summary, buying information, and book cover. This is the go-to tool for pitching your book to reviewers, media outlets, and bookstores.
Book Order Form
For authors looking to take on the retail market on their own, this is a great tool to get orders directly from retailers and special groups, like schools, non-profits, and book clubs.
Customized Press Release
We’ll draft a press release announcing the publication of your book for maximum impact with outlets in the publishing world. Even more importantly, we’ll offer you ideas on the best places to use it.
Promotional Pricing on our Web Store
Amazon very seldom offers books for their full retail prices. To stay competitive with discount retailers while allowing you to keep an 85% royalty split, Mascot Marketing clients are able to opt in to promotional pricing that mirrors prices set by Amazon and other distributors, giving your book a competitive edge in the marketplace.
Mascot Marketing Plus
Successfully marketing a book can become overwhelming, especially for first-time authors. Mascot Books offers an extended marketing program called Mascot Marketing Plus for authors who may not have the time or experience to successfully implement a marketing plan. Mascot Marketing Plus is designed to help authors promote their book on a local level with active outreach for reviews, media coverage, and placement in brick-and-mortar bookstores.
Marketing Support and Outreach
MM+ authors receive ongoing marketing and sales support for the duration of the program, including an introductory phone call at the beginning of the campaign, a mid-engagement check-in and strategy call, and a report at the end of the campaign detailing our marketing efforts so you can reconnect with outlets we’ve pitched on your own.
Retail Sales Outreach
Your marketing manager will work to set up signings, readings, and appearances and push for placement on the shelves at retail locations such as book stores, gift shops, and libraries that are right for the genre of your project.
After we perform our outreach, we’ll provide authors with the materials we’ve used to pitch your book to use as a guideline when approaching retailers, bloggers, press, and reviewers in the future.