When It’s Smart Not to Sell Your Book on Amazon

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By Naren Aryal, CEO and Publisher of Mascot Books and Amplify PublishingCustomers love Amazon. The company started as an online marketplace for books, but it soon expanded into just about every product category, from A to Z, offering low prices and an incredibly efficient shopping and home delivery experience.At Mascot

Congrats to Team Hoyt: Jimmy V Perseverance Award Winners!

Posted on by Naren Aryal

There was another star-studded event last night in Hollywood. Luminaries from the world of sports and entertainment were in attendance for the 12th Annual ESPYs including Lebron James, Michael Phelps, Ben Affleck, and Matt Damon. Of course, these famous faces grab all of the headlines, but I believe the true

Mascot Books Spring Update

Posted on by Naren Aryal

Mascot Books has had a very busy almost half year! 53 of your ideas have come to life and been released for the public to enjoy. Here’s a list of the books we’ve published since the start of 2013. You can purchase all of these books here:Jeremiah’s House –

Time-Sensitive Content: High Risk, High Reward

Posted on by Naren Aryal

If you’ve been to a bookstore recently, you may have noticed a slew of election-related books. Authors and publishers are betting that the presidential election, and the discussion around it, will mean increased demand for political books. These “instant books” (content driven by current events) have been a staple in

Picture Book or Early-Chapter Book: Choosing the Right Format

Posted on by Naren Aryal

We just released a fabulous three-book, early-chapter series called Victor the Friendly Vampire by first-time author, Jeff Kessler. This project took about a year to produce from start to finish with some interesting twists and turns along the way.  
When Jeff submitted the