What Drives You?

Posted on by Naren Aryal

Like most of you out there, I’m often asked what “I do” wherever I go. Be it while getting a haircut or grabbing a coffee, or whenever small talk arises, I usually answer people by saying I’m a publisher or children’s book author – both are true.  However, there’s another

Oh! The Places You’ll Go

Posted on by Naren Aryal

“My alphabet starts with this letter called yuzz. It’s the letter I use to spell yuzz-a-matuzz. You’ll be sort of surprised what there is to be found once you go beyond ‘Z’ and start poking around!”- Dr. Seuss.
Happy Birthday Dr. Seuss! At Mascot Books we love this quote and

The E-Book Revolution!

Posted on by Naren Aryal

Hey Gang,People frequently ask my thoughts on the “e-book revolution.” Do I believe that e-books will one day replace physical books in the same way that the iPods supplanted the once ubiquitous compact disc? Or, will the two formats find a way to co-exist? Specifically, people want to know how

Help Mascot Books support Toomer’s Corner!

Posted on by Naren Aryal

Over the last few days, I’ve been watching the disturbing events unfold at Toomer’s Corner in Auburn, Alabama. For those unfamiliar with the story—a very disturbed “fan” has been charged with poisoning two of the iconic 130-year old trees seen here on the Auburn Campus.  Read more about the incident

“Success” in Children’s Publishing

Posted on by Naren Aryal

HNY!
Last time, I talked about what makes a successful children’s publishing project, and I mentioned that everyone’s idea of success is not the same.   There are numerous measures of success … and I’ve heard almost all of them over the years.  However, generally, they fall into two camps:  creative

The Story Behind the Story

Posted on by Naren Aryal

When I started in children’s publishing seven years ago, I was armed with a good book idea and…well, that’s about it. I didn’t know the first thing about writing, editing, illustrating, graphic design, or printing. I knew even less about marketing, selling and distributing books.
Since that humble start, I’ve