Mascot Blog

New Releases for May 2018!

Now that it’s May and summer is on the way, you can enjoy the end of spring with some of our newest releases! Check out our freshly printed titles that include an autobiography of an unexpected romance, a coloring book for the musically-inclined, and a fictional novel full of thrilling twists. These, and many more, are available to read now!

Business

Global CMO by Greg Paull & Shufen Goh

Digital transformation has changed the dynamic of the modern marketing playbook.

As entire business routes get disrupted, global marketers have had to balance leading their own functions with the overall transformation of their entire sector. Many CMOs are spending more on technology than their Chief Information Officers (CIOs) or Chief Technology Officers (CTOs). In this new environment, what can a CMO do to stay ahead of the curve?

This book seeks to answer that question, with the insights from interviews with 18 leading global CMOs responsible for taking their brands into the future across drastically different markets.

The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola and Colgate-Palmolive; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Even though they all face a different set of challenges, there are many common threads running throughout their interviews.

This is the playbook for building a modern marketing organization, straight from the CMOs themselves.

Single Women Entrepreneurs: 5 Years Later By Erin L. Albert Five plus years ago, the first book in this series, Single. Women. Entrepreneurs., explored amazing women and why they started businesses, why in general more single women than single men started businesses, and what they hoped for 5 years later with their businesses and lives. Now, we check back in during a critical time for women in the US, during the #MeToo movement and a call for gender equality, more women leaders, and overall support of women.

Auto-Biography

Let’s Pretend This is Normal By Miriam Verheyden Miriam was down on her luck when it came to love, so she decides to go on a trip that ends up changing her world. She meets the love of her life… who just happens to be 25 years older than her. Based on the author’s own life and relationships, Let’s Pretend This is Normal explores an unlikely love and all of its ups and downs. Thirteen By EJ Jackson In her captivating memoir, EJ Jackson shares the gritty details of her childhood and dealing with a volatile father, whom she calls a Maryland Farmer (think an expletive that shares those initials). Fast-paced and highly entertaining, Jackson’s witty and sarcastic storytelling will grip readers as they witness one little girl’s journey to becoming thirteen.

Self-Help

The Athlete’s Playbook For Life By Sarah Uhran Professional athletes have plenty on their plates with practices, performing well, staying healthy, and honing in on their sport — nevermind understanding the contracts, finding housing, and dealing with all the publicity! Join Sarah Uhran, founder of the APC Agency, and find personal solutions for all your professional needs, both on the field and off. How To Be Your Biggest Fan: The Value and Power of Self-Esteem By Renee Cermak
What if you really liked yourself? What if YOU were your own biggest fan!? It’s really not difficult. It is 100% in your control—it depends on your self-esteem. Increasing your self-esteem is about bringing the biggest and best “you” to all areas of your life. When you bring the biggest, best version of you to the world, everybody wins: your significant other, your kids, your family, your business or career, and your community. “I would rather have the whole world against me than me against me.” — Dr. John DeMartini Every little decision contributes to how you view yourself. It’s time to turn the tables in your favor, every day and for the rest of your life!

Coloring Book

Musical Memory Lane Coloring Book by Michele Dulas
Listening to an old, familiar song can bring us right back to memorable moments of our history, whether it was graduation from school, getting a job, raising our children, or serving our country. Music is the soundtrack of our lives.
In just a few generations, we have witnessed so many changes in technology, attitudes, and styles in the world around us. We’ve heard stories of the first flight around the world and even watched the first person walk on the moon.
This book is an attempt to capture the essence of the music and the historical icons who have shaped our lives over the years: our very own Musical Memory Lane.

Fiction

Terah and the Priestess of Sin by S. Larry Stewart
Intrigue, betrayal, and war—the ancient Middle East was a harsh land until men like Hammurabi and Zimri Lim brought law and order and legacy to the region. Now a forbidden love affair has brought us Abram, who will change the world’s relationship with God. Conflict between these powerful men is inevitable. It’s not a matter of when but of how. Bad Lies by Tony Jacklin & Shelby Yastrow Eddie Bennison is at the top of his game, one of the most successful and popular golfers in the game—until Tee Time, a national golf magazine, publishes a story that destroys his reputation. Now Eddie, championed by cunning lawyer Charlie Mayfield, must fight for himself in court. But proving libel is extremely difficult, and the truth has a way of coming out, especially when the trial becomes a national spectacle. Eddie and Charlie are in for the fight of their lives: proving that what was written in that article was nothing but bad lies. The Twilight Saint by Jessica Penot After spending her whole life fighting for the honor of her tribe, Ailive is tired of war. Fleeing from all she’s ever known, she ultimately finds herself in a peaceful city. However, words of a prophet foretell great destruction in Ailive’s new home, and she is the only one who can stop it. In order to do so, she must return to the violence she escaped from not long ago and live up to her destiny.

Collegiate

  Goodnight Towson by Pamela Segal & Shelly Huggins Do you want to go to college when you’re older? Choosing the right one can be hard. But, look no further! In this take on a classic bedtime story, children will get a glance at the wonderful Towson University, and the events and traditions that make it unique. Hey Tuskegee! by Robert E. Constant Join Robbie and Saniyah on a trip to their parents’ alma mater for homecoming! Relive the magic of possibility and the immersive pageantry of school spirit as the siblings celebrate the accomplishments of iconic African-American alumni and historical figures who helped make Tuskegee University the incredible institution it is today. Written equally with nostalgic sentiment and educational insight, Hey Tuskegee! inspires past, present, and future students to be the best they can be. Don’t miss out on this instant classic Let’s Cheer with Big Al   by Tiffany Linn 

Let’s Cheer with Big Al is the perfect follow along book for the young Bama fan in your life! Bring Big Al to life as you cheer the Alabama football team on to victory. Roll Tide!

 Twas the Night Before the Bayou Classic 

By Caitlin Barber

‘Twas the Night Before Bayou Classic and a family is filled with anticipation to cheer on Southern University! Wait, is that a Grambling fan at the door?

Children’s Books

15 Days of Love by Kristina Gipe What does it mean to love? Jesus taught the world what it means to love and be loved, and, through 15 Days of Love, continues to teach readers of all age just how powerful love is.
18 Ingredients Make a Daddy by Trashina Corner 18 Ingredients to Make Daddy is a family children’s about the relationship between a daughter and father. Follow along with MJ as she looks for the right ingredients to make the perfect father!  
Alycat and the Thursday Dessert Day by Alysson Foti Bourque

Alycat looks forward to dessert day at school all week long—it’s all she can think about! But one day, she spends too much time daydreaming about the perfect orange Popsicle with an ice cream center, and she misses out on her favorite week altogether. Alycat and the Thursday Dessert Day will teach readers that trying new things might not be so bad after all, especially with a little help from your friends.

An Angel Finds the Way by Robert Smith
Lauren is a new angel and she wants to figure out how best she can help God in Heaven. Follow along with Lauren on her journey to understand her calling, Heaven, and everything else about the Kingdom of God.
Big Scoop of Something By Matt Scott
A GREAT gift for a loved one to show them they are truly loved and what that truly means! This companion book to Matt Scott’s FIND SOMETHING AWESOME series teaches kids how to use the power of their brains to be confident that they are loved and accomplish any goal they want to achieve.
Charlie Tractor and Pickles by Carrie Weyler & Katie Weyler
Today is a very exciting day for Charlie Tractor. Charlie is going to the animal shelter to pick out a dog! Now he just has to figure out what to name his new friend. Children will love getting to know Charlie’s new pet in this fun story for dog-lovers.
Charlie Tractor and the Big Fish By Carrie Weyler & Katie Weyler Charlie Tractor loves visiting Grandma and Grandpa on their farm! He loves riding on tractors, having picnics, and fishing with Grandpa and his dog Pickles. Sometimes, though, the fish don’t want to be caught. What will Charlie and Grandpa do?
Clarence: The Story of an Italian Boy with Big Ears and Big Problems by Stephanie Baruffi Clarence is a young boy who struggles to fit in with the kids at school because of his big ears. His loud family often makes him feel different — that is, until his Nonna gives him a precious gift from the past to help him see who he truly is. Will Clarence use this gift to make smart choices? Close Friends By De’zyre Williams Pig and Mouse are best friends who go to West Farm Elementary School. When they meet Zebra, a new student in school, they are excited to welcome a new friend! Written by a six-year-old who has had to make friends at her new school, this heartwarming tale shows just how wonderful friendship is. As long as you have close friends, you will never be alone! Dr. Dee Dee Dynamo: Ice Worm Intervention by Oneeka Williams It’s time for the Cordova Ice Worm Festival! What fun! But the tiny ice worms are in danger: their homes are melting because of Climate Change! Can Supergirl Surgeon Dr. Dee Dee Dynamo and her friends save the day? Grandfather Elijah: A Civil War Story
By Geneva Lindner Little Jennie knows that her Grandfather Elijah always tells the best stories, and she loves hearing tales of his time during the Great Civil War. It was a very difficult time for her grandfather, for he was captured as a prisoner of war and taken far away from his family. But he never gave up hope. Listen along with Jennie to Elijah’s tale of hope, love, and family in this heartwarming and richly illustrated story.
Happy Tails: Lessons From Dogs on How to Live Your Best Life by Chris Rathmann The happiest people on earth are dogs. With a smile and a wag, dogs can brighten up even the darkest days. And dogs have many lessons to teach we humans about being happy too — if only we listen to them. Happy Tails is a collection of these lessons, a reminder that sometimes it’s the simplest things that make the biggest difference.
By Lee Ann Gray
Khloe is starting Kindergarten, and it’s nothing like Pre-K! Khloe’s finding out that there’s a lot to learn when you’re five, but that there are exciting things about starting elementary school, too. It’s Hard Being Five will help kids of all ages learn that the discomfort that comes with starting a new grade or at a new school is only temporary. With the support of your parents and friends, school will be easy for you! Check out the back of the book for tips to help your child make a smooth transition into Kindergarten.
Itty Bitty… Is That You? by Victoria Martin Today’s the big day. Today is the day that Itty Bitty goes to get groomed. Itty Bitty loved everything about going to the groomer – the car ride, the smell of the trees and flowers, and the groomer, Susan. She cannot wait to visit and play with all of her friends. Her day goes perfectly until it’s time to go home. Nana very nearly takes Itty Bitty’s best friend, Gracie, home by mistake… Ninja Tooth Battles by Dr. Sheila Dobee
Gus loves to play video games, but he doesn’t love to brush his teeth. When his mom turns off his game too soon one night, he decides enough is enough. Brushing his teeth is interrupting his life, and he vows to put down his toothbrush forever! But with the help of a few new friends, he might just change his mind…
Princess Ingeborg and the Dragons by Wendy Zomparelli
Princess Ingeborg is sad and lonely. Soon, though, she stumbles upon a magical world full of new and unexpected friends: Dragons! What fun adventures will Princess Ingeborg uncover in her new kingdom? A Puggle in Paris by Dena Fitzpatrick
Lucy the puggle loves to travel and she’s always wanted to visit Paris. Join Lucy on her trip as she learns, explores, and gets up to all kind of mischief. Allons-y!
Ralph’s Hospital Adventures by  Cindy Wheeler
To Ralph, the hospital was a scary place. It was where you went when you got sick. But, he made the best of his visit by playing make believe. Ralph imagined that he was an astronaut walking on the moon, and a scientist in a high tech lab. The doctors helped Ralph to enjoy his stay, as well. They taught him about what they were doing, which turned his stay into a fun learning experience. Ralph had a fun while in the hospital, but he was ready to go home. He was very thankful for the hospital staff and the good care that they took of him. The Adventures of Bugaboo and Ladybug: Out of this World
by Jewel Sweeney
Join Bugaboo and Ladybug as they embark on an out-of-this-world adventure, complete with space ships, alien creatures, and a whole lot of fun! This delightful book is sure to please the imaginations of kids and adults alike. The Fantastic Voyage of Mr. Farfenoodle by J.A. Eaton
Join Bugaboo and Ladybug as they embark on an out-of-this-world adventure, complete with space ships, alien creatures, and a whole lot of fun! This delightful book is sure to please the imaginations of kids and adults alike. The Fate of the Frog by Melissa B. Rooney
When rain stops falling, one little frog’s life is put in danger. Now the brave frog has to leave the only home he’s ever known to find a wetter place to live.
Told in charming rhymes, this story teaches kids the importance of water to frogs and sparks an appreciation for the little creatures dwelling in our backyards.
The Forgotten Lands: Stormy Mountain by Jennifer Strain
Join Sadie as she returns back to the Forgotten Lands with Finn and Nora. This time, they discover a fierce new place: Stormy Mountain! What kinds of adventures will these cousins get up to this time around? The Frox by Douglas Shapiro
Rosie has a problem – all of her socks have holes in them, and she does not know why. She decides to investigate this mystery, and what she finds is fun furry surprise! There is a little creature, The Frox, that she discovers in her sock drawer. Rosie and the Frox make a deal, but the Frox surprises her at the end. Ships with a free pair of Frox socks!
The Rock Fairy by Wendy Spector-Steinmetz

Children begin to discover beautifully painted rocks all around their neighborhood. The little stones bring joy to everyone who finds them. Delightfully written and illustrated, The Rock Fairy can teach all of us how to find happiness in the small, simple things.

What Can I Be From A-Z by Christina Hammons & Shannon Gerstle
“What will I be when I grow up?” Follow along with Miss Blossom’s class as they explore all the possibilities awaiting them in this fun A-Z read along.
Where Do You Want to Go? by Matt Scott
As part of the Find Something Awesome series, Level 5 will help kids learn how to refuel themselves through loving their world to imagine and achieve their goals!
Xavier (or Prince to everyone else) is going on a vacation! With his mom, Prince is going to visit his grandpère in Senegal—a place he’s never visited before. In Senegal, Prince learns all there is to know about food, clothing, history, and culture from Grandpère. Prince’s tale offers readers of all ages ways to learn all about family, traveling, and how to respect other people and their cultures.
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