Digital transformation has changed the dynamic of the modern marketing playbook.
As entire business routes get disrupted, global marketers have had to balance leading their own functions with the overall transformation of their entire sector. Many CMOs are spending more on technology than their Chief Information Officers (CIOs) or Chief Technology Officers (CTOs). In this new environment, what can a CMO do to stay ahead of the curve?
This book seeks to answer that question, with the insights from interviews with 18 leading global CMOs responsible for taking their brands into the future across drastically different markets.
The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola and Colgate-Palmolive; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Even though they all face a different set of challenges, there are many common threads running throughout their interviews.
This is the playbook for building a modern marketing organization, straight from the CMOs themselves.Single Women Entrepreneurs: 5 Years Later By Erin L. Albert Five plus years ago, the first book in this series, Single. Women. Entrepreneurs., explored amazing women and why they started businesses, why in general more single women than single men started businesses, and what they hoped for 5 years later with their businesses and lives. Now, we check back in during a critical time for women in the US, during the #MeToo movement and a call for gender equality, more women leaders, and overall support of women.
Auto-BiographyLet’s Pretend This is Normal By Miriam Verheyden Miriam was down on her luck when it came to love, so she decides to go on a trip that ends up changing her world. She meets the love of her life… who just happens to be 25 years older than her. Based on the author’s own life and relationships, Let’s Pretend This is Normal explores an unlikely love and all of its ups and downs. Thirteen By EJ Jackson In her captivating memoir, EJ Jackson shares the gritty details of her childhood and dealing with a volatile father, whom she calls a Maryland Farmer (think an expletive that shares those initials). Fast-paced and highly entertaining, Jackson’s witty and sarcastic storytelling will grip readers as they witness one little girl’s journey to becoming thirteen.
Self-HelpThe Athlete’s Playbook For Life By Sarah Uhran Professional athletes have plenty on their plates with practices, performing well, staying healthy, and honing in on their sport — nevermind understanding the contracts, finding housing, and dealing with all the publicity! Join Sarah Uhran, founder of the APC Agency, and find personal solutions for all your professional needs, both on the field and off. How To Be Your Biggest Fan: The Value and Power of Self-Esteem By Renee Cermak
Coloring BookMusical Memory Lane Coloring Book by Michele Dulas
FictionTerah and the Priestess of Sin by S. Larry Stewart
CollegiateGoodnight Towson by Pamela Segal & Shelly Huggins Do you want to go to college when you’re older? Choosing the right one can be hard. But, look no further! In this take on a classic bedtime story, children will get a glance at the wonderful Towson University, and the events and traditions that make it unique. Hey Tuskegee! by Robert E. Constant Join Robbie and Saniyah on a trip to their parents’ alma mater for homecoming! Relive the magic of possibility and the immersive pageantry of school spirit as the siblings celebrate the accomplishments of iconic African-American alumni and historical figures who helped make Tuskegee University the incredible institution it is today. Written equally with nostalgic sentiment and educational insight, Hey Tuskegee! inspires past, present, and future students to be the best they can be. Don’t miss out on this instant classic Let’s Cheer with Big Al by Tiffany Linn
Let’s Cheer with Big Al is the perfect follow along book for the young Bama fan in your life! Bring Big Al to life as you cheer the Alabama football team on to victory. Roll Tide!
By Caitlin Barber
‘Twas the Night Before Bayou Classic and a family is filled with anticipation to cheer on Southern University! Wait, is that a Grambling fan at the door?
Children’s Books15 Days of Love by Kristina Gipe What does it mean to love? Jesus taught the world what it means to love and be loved, and, through 15 Days of Love, continues to teach readers of all age just how powerful love is.
Alycat looks forward to dessert day at school all week long—it’s all she can think about! But one day, she spends too much time daydreaming about the perfect orange Popsicle with an ice cream center, and she misses out on her favorite week altogether. Alycat and the Thursday Dessert Day will teach readers that trying new things might not be so bad after all, especially with a little help from your friends.An Angel Finds the Way by Robert Smith
Children begin to discover beautifully painted rocks all around their neighborhood. The little stones bring joy to everyone who finds them. Delightfully written and illustrated, The Rock Fairy can teach all of us how to find happiness in the small, simple things.