Celebrating National Author’s Day

It’s National Author’s Day, and we’re showcasing some of our outstanding #mascotauthors! From adult financial and self-help titles to whimsical and humorous children’s books, our eclectic mix of genres and authors have something for every reader.We’re kicking off this blog with our adult title authors, who’s wise words and impressive achievements are rippling through the book industry. Josh Bernoff, Co-Author of The Age of Intent and Marketing to the Entitled ConsumerAbout JoshJosh has worked with authors on more than 30 non-fiction books. His contributions include developing ideas and titles, coaching, editing, and ghostwriting.Prior to becoming an author, Josh was an analyst … read more

October Featured Title: Voices of Cancer

“While I never wanted this diagnosis, I would never change what I have gained from my experience. What I offer to you is a glimpse into the minds and hearts of people with the disease so that you may understand their needs and feelings better. I also offer some ideas for what to say to them, what not to say to them, and how they want to be treated.”Our October featured title is by Lynda Wolters . Lynda answered our questions about her writing process, her own experiences and findings as a cancer patient, and her tips for people … read more

National Bullying Prevention Month

It’s National Bullying Prevention Month! We are sharing some of our favorite anti-bullying titles that are sure to warm the hearts of readers everywhere. A Goat Named JoeyBy Tom NocheraHerein is our story of Joey LeGoat, A bullied kid living on the Isle of Oat. A mean flock of geese drive him to hide in his barn And Joey starts to wonder why he ever was born. If he goes outside, will he face fresh attacks? Shall he hide inside forever? Should he fight back? If he can reach inside and ignite his own flameHis destiny on Oat will never be … read more

October Book Releases

Fall is officially here, and so are our October releases! From touching, personal memoirs to adventurous children’s tales, our new releases are perfect for a cozy, autumn reading day. Curl up with a blanket, brew some tea, and get reading!October Featured Title: Voices of CancerBy Lynda Wolters“I don’t know what to say” and “I don’t know what to do” are common responses to a life-threatening diagnosis. Voices of Cancer is here to help.Every cancer story is different, but there is one commonality: both patients and the people supporting them often struggle to properly articulate their wants and needs through particularly … read more

September Featured Title: L.A. Football Confidential

Our September featured title is a comprehensive review of the history of Los Angeles football. L.A. Football Confidential spotlights the Rams and the transients (Dons, Chargers, Sun, Express, and Xtreme) who have made Southern California football unique. Author Wayne Byard answered our questions about his love for football, his writing and research process, and his “celebrity status” as the school closings announcer for his district. Q&A with Wayne Byard1. What inspired your love for football? What is it about the sport and its players that continues to fuel this passion?I started covering sports 39 years ago and got to … read more

September Book Releases

Summer may be winding down, but our newest titles are hot! Whether you’re heading back to school, gearing up for football season, or just looking for a new read, our latest releases have something for everyone.Featured Title: L.A.  Football Confidential By: Wayde ByardIn this definitive guide to the history of Los Angeles football, Wayde Byard spotlights the Rams and the transients (Dons, Chargers, Sun, Express and Xtreme) who have made SoCal football unique. He recounts stories of the city’s teams, heroes, and most infamous players—the true legends of Hollywood. Click here to purchase this title.By: Arthi GokarnThis is … read more

August Featured Title: When You Lived in My Belly

Our August featured title is a special children’s book that teaches kids about the pregnancy journey. and , and , among others, because they help expand my reach tremendously and better position me as an influencer. What is the best part of being a mom? It’s surreal to me that my son once lived in my belly, that I had anything to do with the little masterpiece of a man he’s becoming. Of course, if I take a look at my belly I am quickly reminded that he did, in fact, take up residence there—I am not one of those celebrity snapbackread more

August Releases!

Warning: Your summer reading list is about to grow. Just keep calm, check out our latest releases, and carry on. Featured Title: When You Lived in My BellyBy Jodi MeltzerAs a mom, Jodi Meltzer Darter answers, on average, one million questions per minute. One day, her son interrupted his endless “Why?” barrage to inquire about their innate bond: What was it like when I lived in your belly?A delightful month-by-month storytelling of pregnancy from the perspective of both baby and mom, When You Lived in My Belly gives children a glimpse into a past they can’t remember, and takes moms back … read more

July Featured Title: An Illustrated Discography of The Carpenters

From author Randy L. Schmidt:The Carpenters were the top-selling American musical act of the 1970s, crafting love songs that defined a generation. With a trademark sound masterminded by Richard and powered by Karen’s distinctive velvety alto, songs like “We’ve Only Just Begun,” “Rainy Days and Mondays,” “Superstar,” and “Top of the World” elevated the sibling duo to worldwide popularity and eventual record sales of more than 100 million.Today, some fifty years after their emergence, interest in Carpenters music lives on, as evidenced by the numerous documentaries, tribute acts, and music reissues, including a new album featuring their classic recordings accompanied … read more

When It’s Smart Not to Sell Your Book on Amazon

By Naren Aryal, CEO and Publisher of Mascot Books and Amplify PublishingCustomers love Amazon. The company started as an online marketplace for books, but it soon expanded into just about every product category, from A to Z, offering low prices and an incredibly efficient shopping and home delivery experience.At Mascot Books, we love the access to potential readers Amazon offers our authors. However, that access comes at a steep cost. Amazon buys books from publishers at a whopping 55% off cover price. Amazon also requires that suppliers like Mascot pay freight to get inventory to Amazon distribution centers. Books are … read more