Mascot Blog

KILLER BOOK MARKETING SECRETS – SECRET NUMBER 4: BUILD ON WHAT YOU HAVE

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Build On What you Have Build your platform with what you already have before you start spending time and money creating new stuff. Effective, long-term results can be free (or inexpensive) It's no longer the 1950s. You don't have to spend big bucks to put an ad out in a big newspaper like The Washington Post to make your book known. In fact, there are so many more effective ways to market your book for free, and you most likely have all the ... read more

Seven books to get you in the mood for the Kentucky Derby

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It's time to break out your bow ties and fascinator hats, because tomorrow is the 143rd Kentucky Derby! Whether you're a horse enthusiast or just like to get in on the fun, there's no better way to get pumped up than with a good book. Here are our picks for the racing season for readers of all ages:   The Calm Before the Storm (Book One of the Triple Crown Trilogy) By Kimberly Campbell After the sudden passing of her husband, Charlie ... read more

New Releases for May 2017!

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We are excited to announce our new releases, including non-fiction, coffee table, and children's! Find your new favorite book this month below! Non-Fiction TOGETHER TUMMY By Julie Tupler, RN Diastasis recti (the separation of the outermost abdominal muscles) is a condition that is not well known throughout the medical community. Together Tummyprovides natural techniques you can do at home to reverse and prevent health problems associated with Diastasis recti. PARKOUR ROADMAP By Max Henry The Parkour Roadmap is the first written ... read more

The Masters A to Z!

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A few years ago, my 5-year-old daughter asked what the clubhouse at the Masters looked like. My husband went to the Tournament that day and had the privilege of eating lunch at the clubhouse with a member of the National. When she asked me what the clubhouse looked like, I realized there wasn’t a children’s book about the Masters. If there had been, we would have owned it and read it to her! Her 7-year-old brother watched the Masters on ... read more

An Expression of Love: My Journey to Becoming a Children’s Book Author

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Books have always been at the heart of my family. My mom loves to share a story about how, at three years of age, I would beg her to teach me to read so that I could talk about books with her and her sister. Reading refreshes my soul, and I have used it throughout my life in building relationships, dealing with stress, and learning about life and love. As a licensed mental health counselor, books would often play an ... read more

Mascot Books Announces April 2017 New Releases!

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CHILDREN'S BOOKS:   SPACESHIP THROUGH THE STARS by Kate Morse After her son lost his best friend at the age of five, Kate Morse collected his conversations and thoughts as he mourned. Told through his eyes, Spaceship Through the Stars offers wisdom and guidance from the mouth of a child for anyone, at all ages, in their time of grief. DE MANO A MANO Y DEL CAMPO AL PLATO/FROM HAND TO HAND AND FROM FIELD TO FORK by East Coast ... read more

Crowd-Funding Helped Me Bring a Slumbering Project out of the Drawer–Self-Publishing Made It Real

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I’m a magazine writer by profession, but like all writers, I have a lot of slumbering projects in the drawer. Not all of them fit within my established brand—travel writing, feature stories, and experiential personal essays, but that didn’t mean I didn’t want to see them out in the world. One of those projects, a children’s math picture book called Tessalation!, kept gnawing at me in the year after I wrote the text. A few friends encouraged me to go ... read more

Jack and Zach: The Talk of the Town

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Jack and Zach: The Talk of the Town was written to bring awareness to disadvantaged children, a subject I feel strongly about. When I was a young boy, I was heavily impacted by children who had obvious disadvantages. Those memories stuck with me, and I wanted to help make a difference in the lives of the children and parents who need to make that extra effort to support and encourage their children to believe in themselves and excel in life in ... read more

New Releases March 2017!

Mascot books announces new releases for February 2017!   Children's Picture Books   THE GIRL WHO HAD ALMOST EVERYTHING By Alycia Pace Join Colette as she discovers that true happiness comes not from receiving, but from giving.   THE PRINCESS AND THE SUNFLOWERS By Leonie Pickett and Catlyn LeGault Inspired by the sunflowers outside her window, Princess Amara painted a beautiful picture. But when she showed her painting, the sunflowers looked away.  Amara tried everything, but the sunflowers still looked ... read more

You’re Publishing a Book: The Alycat Series Book Journey

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  You’ve signed a contract with your publisher and made it further than most in the literary world! Congrats! Now what? Now the real work starts! In a highly competitive business, what you do during and after the publishing process is what will set you apart from the millions of other books out there. I’ll take you through the publication process of Alycat and the Thursday Dessert Day, the award-winning first book of the Alycat series. This is my journey. ... read more

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Mascot Naren

About Naren Aryal

CEO, Author, and Publisher

Hi, and thanks for checking out Mascot Blog. My hope is that this blog will be a trusted venue where we share ideas about the world of publishing and learn from each other’s experiences. Comments to posted blogs, suggestions for future topics, and general feedback are always welcome. If you’d like to submit a guest blog for consideration, send it my way!

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