Mascot Blog

The Masters A to Z!

A few years ago, my 5-year-old daughter asked what the clubhouse at the Masters looked like. My husband went to the Tournament that day and had the privilege of eating lunch at the clubhouse with a member of the National. When she asked me what the clubhouse looked like, I realized there wasn’t a children’s book about the Masters. If there had been, we would have owned it and read it to her! Her 7-year-old brother watched the Masters on ... read more

An Expression of Love: My Journey to Becoming a Children’s Book Author

Books have always been at the heart of my family. My mom loves to share a story about how, at three years of age, I would beg her to teach me to read so that I could talk about books with her and her sister. Reading refreshes my soul, and I have used it throughout my life in building relationships, dealing with stress, and learning about life and love. As a licensed mental health counselor, books would often play an ... read more

Mascot Books Announces April 2017 New Releases!

CHILDREN'S BOOKS:   SPACESHIP THROUGH THE STARS by Kate Morse After her son lost his best friend at the age of five, Kate Morse collected his conversations and thoughts as he mourned. Told through his eyes, Spaceship Through the Stars offers wisdom and guidance from the mouth of a child for anyone, at all ages, in their time of grief. DE MANO A MANO Y DEL CAMPO AL PLATO/FROM HAND TO HAND AND FROM FIELD TO FORK by East Coast ... read more

Crowd-Funding Helped Me Bring a Slumbering Project out of the Drawer–Self-Publishing Made It Real

I’m a magazine writer by profession, but like all writers, I have a lot of slumbering projects in the drawer. Not all of them fit within my established brand—travel writing, feature stories, and experiential personal essays, but that didn’t mean I didn’t want to see them out in the world. One of those projects, a children’s math picture book called Tessalation!, kept gnawing at me in the year after I wrote the text. A few friends encouraged me to go ... read more

Jack and Zach: The Talk of the Town

Jack and Zach: The Talk of the Town was written to bring awareness to disadvantaged children, a subject I feel strongly about. When I was a young boy, I was heavily impacted by children who had obvious disadvantages. Those memories stuck with me, and I wanted to help make a difference in the lives of the children and parents who need to make that extra effort to support and encourage their children to believe in themselves and excel in life in ... read more

New Releases March 2017!

Mascot books announces new releases for February 2017!   Children's Picture Books   THE GIRL WHO HAD ALMOST EVERYTHING By Alycia Pace Join Colette as she discovers that true happiness comes not from receiving, but from giving.   THE PRINCESS AND THE SUNFLOWERS By Leonie Pickett and Catlyn LeGault Inspired by the sunflowers outside her window, Princess Amara painted a beautiful picture. But when she showed her painting, the sunflowers looked away.  Amara tried everything, but the sunflowers still looked ... read more

You’re Publishing a Book: The Alycat Series Book Journey

  You’ve signed a contract with your publisher and made it further than most in the literary world! Congrats! Now what? Now the real work starts! In a highly competitive business, what you do during and after the publishing process is what will set you apart from the millions of other books out there. I’ll take you through the publication process of Alycat and the Thursday Dessert Day, the award-winning first book of the Alycat series. This is my journey. ... read more

Adaptive Skate: A Life-long Love of Skateboarding

My name is Daniel Edmondson and I am the creator of The Adaptive Skate Coloring Book. It features adaptive as well as able-bodied skaters. It is my hope that the book be shared with anyone who might be recently injured and questioning their own ability. As well, I'd like the book to enlighten those who know nothing about disability. I was in a train accident and lost both of my legs below the knee. I hate to lead with that but ... read more

New Releases February 2017!

Mascot books announces new releases for February 2017.   Children's Picture Books DUCKS AND DONUTS by Robert DeNicola Zeff has never gotten a chance to taste the cinnamon donuts the bakers feed the other ducks every day. But when the bake shop closes, it’s up to Zeff to teach the other ducks how to feed themselves.   KONA AND THE DOG PARK BULLY by Kristin Smith It’s Kona the Goldendoodle’s first day at the dog park, but everything doesn’t go as planned. ... read more


The Rule of One-Half Million The potential reach of your platform should be at least ten times greater than the number of books you expect to sell during the first five years of your book’s life. IT’S ABOUT POTENTIAL It’s about potential. Your platform must have the potential to reach a big audience because at any given time, it will only reach a fraction of that audience,and that fraction needs to be large enough to sell a meaningful number of ... read more

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Mascot Naren

About Naren Aryal

CEO, Author, and Publisher

Hi, and thanks for checking out Mascot Blog. My hope is that this blog will be a trusted venue where we share ideas about the world of publishing and learn from each other’s experiences. Comments to posted blogs, suggestions for future topics, and general feedback are always welcome. If you’d like to submit a guest blog for consideration, send it my way!

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