Featured Author: Najma Khorrami

A Spoonful of GratitudeAs we continue to deal with the pandemic’s effects, adapt to returning to in-person work and social events, and cope with the general stress of the world, self-care is at the forefront of many people’s minds.  Author and public health professional Najma Khorrami understands and has written two books about self-care and gratitude to address these issues. 

Khorrami founded her own social media app-based company, Gratitude Circle, in 2017 to redefine a small part of social media as a positive and empowering space. Now, in her book, A Spoonful of Gratitude: Tips to Reduce Stress and Enjoy Life to the Fullest, Khorrami collects sixty-eight articles she has published revealing why gratitude is foundational to personal growth. 

Whether you’re already an expert in gratitude or a novice looking to acquire a new skill, A Spoonful of Gratitude provides a wealth of research-based evidence and straightforward advice to help reduce stress, build confidence, and improve your mental and physical health. Containing more than just a spoonful of insight into life’s most valuable lessons, this book will strengthen you from the core outward and provides the tools readers need to thrive and enjoy life to the fullest. 

Self-Care with Ted and FriendsKhorrami is not only focused on self-care and gratitude for adults, however. She has also written a children’s book, Self-Care With Ted and Friends, to help young readers learn self-care techniques at an early age. A healthy lifestyle can begin at any stage, and starting early helps to engrain the habits for life.

Many have experienced some level of trauma over the past few years, making Khorrami’s books highly recommended. They will help readers move forward in 2022 in a healthy and grateful way. You can purchase your own signed copies of Khorrami’s books at Barnes and Noble in Manassas, VA this Sunday, April 24th from 12pm to 4pm. Take this chance to speak with her about what gratitude is all about!

Purchase A Spoonful of Gratitude and Self-Care With Ted and Friends and follow Najma Khorrami on Instagram, Twitter, Facebook, and Linkedin

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April 2022 New Releases

This April, we have four incredible nonfiction titles debuting across two of our imprints: Amplify Publishing and Mascot Books. All of them are great reads to inspire you, feed you, and teach you. Plus, we have six wonderful Children’s books from Mascot Kids. We hope they catch your eye and look forward to hearing your reviews!

New Books from Amplify Publishing

Amplify Publishing, our flagship imprint, is dedicated to excellence in business, politics, and big ideas. This month’s new releases include Expansive Impact by Sarah Young, a book that aims to empower  readers to lead in everyday situations, The Golfer’s Wife by Janet Thompson, which details Janet’s personal story of being married to a pro-golfer as well as the stories of seven other wives of golfers, and finally The Business of Timeshares by W.H. Campbell, which illuminates the world of timeshares for the non-real estate readers as well as exposes the problems in the industry. 

Additionally, Steve Cadigan’s book, Workquake, is being released in paperback after its successful debut in hardback in 2021.

The Golfer's Wife
Expansive Impact    

WorkquakeThe Business of Timeshares

New Books from Mascot Books

Mascot Books publishes everything from fiction to nonfiction, and each month features a different mix of genres and titles. This month, we are excited to share our latest cookbook, written by Heather Antonelli. Filled with beautiful photos and delicious recipes, this book is sure to send you into your kitchen and have you planning a dinner party!

The Brooklyn Suppers

New Books from Mascot Kids

Mascot Books started by publishing Children’s books, which are still a large part of our work through our imprint, Mascot Kids! We always have a wide variety of stories to share and this month is no different with bunnies for Easter, lots of sports, and even Rosie going on an adventure in Paris. 

Bunster, An Easter Story
Touchdown Auburn

Chickens Chickens EverywhereSecret Angel Meetings

Bonjour RosieGo Dawgs

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March Adult Book Releases

This March, we are highlighting our adult book new releases separately from our children’s book releases. Our March adult books range from fearless women to human kindness, and from reducing stress to dating in NYC. 

Enjoy all of our new adult titles this month! 

The Art of Fearless Living: A Glimpse into My Heart

The Art of Fearless Living  
By Shirin Alavi Goodarzi
Seasoned women are complex and full of flavor. We are strong but can be vulnerable. We are unique and worthy of celebration. Despite the boxes the world may try to squeeze us in, I know there is so much more to enrich our lives, because I have lived it. This is my call to you—to all women: be fearless.


Pulling Each Other Along: 31 Inspirational Stories of Human Kindness 

Pulling Each Other Along
By Todd Civin & Doug Cornfield
Pulling Each Other Along contains 30+ inspirational stories of human compassion intended to provide practical advice and inspiration for acts of kindness. The significance of helping people while helping ourselves is monumental as we grow in kindness and bring people together regardless of gender, race, abilities or disabilities, wealth status, or political affiliations. You’ll hear inspirational stories from people like Dave Clark, the only professional baseball player who went from crutches to pitching; Rocky Bleier, who, after being wounded during his service in the US Army, became a starting running back for the Pittsburgh Steelers; Laura Chagnon, who became paralyzed and legally blind after an assault on her twenty-sixth birthday but is now a motivational speaker; and many others. This book will inspire, challenge, and enlighten you with stories that highlight some of the good in this world—showing you, step-by-step, how we can all pull each other along.

Un-Hinged: What I learned from Saying, “It’s You, It’s Not Me” in the NYC Dating Scene

By Mariann Yip
In Un-Hinged: What I Learned from Saying, “It’s You, It’s Not Me” in the NYC Dating Scene, Mariann Yip recounts her dating experiences from over a span of two years in New York City.

Written with the familiarity of Mariann telling her close girlfriends about her dates for the first time, each chapter presents a different suitor and dives into the lessons she learned. In the stories of each of the twelve men she discusses, she reveals the ups and downs of online dating, the realities of dating in a city like New York, and the personal development she experienced in her late twenties.

When it comes to dating, love will come and go. It’s important to remember that finding love is a journey and takes patience and time. Your unique dating experience is valid, and the way your relationship ends does not define your worth or what you deserve. And, most importantly, you should never settle, because oftentimes, honey, it’s them—it’s not you.

A Spoonful of Gratitude: Tips to Reduce Stress and Enjoy Life to the Fullest

A Spoonful of GratitudeBy Najma Khorrami
In this inspired collection of sixty-eight articles published over five years, public-health expert Najma Khorrami reveals why gratitude is the foundation of personal growth. Writing with emotion and experience, Khorrami offers readers the tools they need to thrive and enjoy their lives to the fullest. Whether you’re already an expert in gratitude or a novice looking to acquire a new skill, A Spoonful of Gratitude provides a wealth of research-based evidence and straightforward advice to help reduce stress, build confidence, and improve your mental and physical health. Containing more than just a spoonful of insight into life’s most valuable lessons, this book will strengthen you from the core outward.

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February Book Releases

This February, we’re bringing you children’s books about ocean pollution, memoirs about humorous travels, the first titles from Subplot, and more! 

Our new imprint of Mascot Books, Subplot Publishing is an independent hybrid publisher focusing on compelling and literary works of fiction. We publish titles with strong voices, intriguing plots, and dynamic characters in the adult fiction setting. All of our titles are hand-picked for this imprint during the submissions process based on theme, marketability, and overall tone.

Explore our new titles below to stock up on your reads this winter!

Children’s Books

Evelyn’s Wild Imagination

By Elizabeth Gephardt

Hi there! My name is Evelyn. What’s your name?

It’s very nice to meet you! Are you as curious as I am to know what this book is about . . . hmmm? Maybe it’s about . . .


Or, Halloween?

. . . nah.

Maybe it’s about cats or dogs, both big and small, or maybe it’s about going somewhere, like to Disney, Hershey, or Niagara Falls! We will have to wait and see, but in case I forgot to mention this—thank you for choosing me!

First, I want to get to know you. Tell me what you like the most about school. Is it your teachers? Classes? Lunch? RECESS? Who are your friends? For this story (are you ready?) . . . you get to be . . . MY FRIEND FOR THE DAY!

Come take a journey with me and see what a WILD day in school is like and what BIG ideas are in store. This isn’t just any sort of school day. What do I mean, you ask? Let’s check it out, explore, and so . . . much . . . MORE!

For the Love of Laxmi

By Bijal Shah

You know how your mom tells you to oil your hair, or you’ll go bald? Or no one is going to marry you because you can’t find the blouse she put away? This is a compilation of those everyday moments. Oh, and. . .hi! I’m Laxmi. You’ll get to know me soon.

Gordo Goo

By Ruth Neikirk

What is MAGIC POTION #2?
Well, that is the key for Gordo Goo!
Turn the pages to find out.
You will be the wiser, no doubt!

A portion of proceeds will be donated to the William R. Neikirk Scholarship Fund in the College of Communication and Information.

Guapo’s Giant Heart: The True Story of the Calf Who Kept Growing

By Janet Zappala and Wendy Perkins

Guapo’s Giant Heart is based on the true, heartwarming story of a baby calf with no place to live until a kind human adopts him and gives him a loving home. With a safe place to rest his head and plenty of food and love, Guapo keeps growing . . . and growing and growing!

Although Guapo is a sweet, friendly cow, not everyone is kind to him at first. While the animal friends who’ve known him since he was a baby calf love him, those who meet him later in life aren’t so sure—they find Guapo’s larger-than-life presence intimidating.

Towering over everyone he meets, can this gentle giant teach the other animals that being different is a good thing?

Esperanza y Pecas: huyendo hacia un bosque mejor

By Bill Kiley

Esperanza, una cierva de cola blanca, y su cervatillo moteado, Pecas, se enfrentan al hambre y al peligro en su bosque. Esperanza decide que deben abandonar su hogar e ir en busca de un lugar mejor donde estén a salvo. Cuando llegan a un nuevo bosque, Esperanza y Pecas se enfrentan a retos inesperados que les obligarán a separarse. ¿Podrán volver a estar juntos algún día?

Después de leer la historia de Esperanza y Pecas, sigue explorando las historias de personas de todo el mundo que tienen que abandonar sus hogares para escapar del peligro o del hambre. Deja que la historia de Esperanza y Pecas te enseñe sobre los millones de personas que se enfrentan a las mismas dificultades que esta madre cierva y su pequeño hijo enfrentan como refugiados.

How the Bay Was Saved

By Steve Gray

What can one little dolphin do to stop humans from littering and save the Chesapeake Bay? Join Donnie Dolphin on this exciting adventure as he formulates a plan with the help of a very wise seagull and his friends. Together, can they teach humans that polluting the bay is wrong?

I Can’t Wait till You Know

By Trey Little

What could be more inspiring than seeing the world once again through the eyes of a child? As parents, we can’t wait until our kids get to have some of the same experiences that we did growing up, especially when we can share them together. These pages follow a father and daughter on a journey through nature, using their senses to enjoy the sounds, smells, and sights of the beauty around them. There is anticipation for something new at every turn that will bring fresh joy to both the parent and the child as they make discoveries hand in hand.

If Puppies Had Backpacks

By Lyn Willy

If puppies had backpacks. . .what would they do? This charming board book is the perfect bedtime read for you and your little one.

Imperfectphil Is a Friend

By Sue Steinhardt

Hi! My name is Phil Basher, and I love life!

If you’re ever feeling down or starting to wonder what this journey is all about, read my stories. I promise to bring you all the happiness and joy I can pack into my giant puppy body. I won’t let you down because I’m perfect…I’m Perfect…imperfect. I’ll tell you more about this later.

Imperfect. Just. Like. You.

In book three which you are holding in your hands, you will learn what it means to be a friend.

Karis & Brook Stories: Lakeside Friends: A Story About Cancer

By A. B. Namy

Brook doesn’t know why his friend Joel can’t spend time with him at the lake, like they usually do. When he learns that the reason is Joel’s cancer diagnosis, he has even more questions. Thanks to some ants and his quick-thinking Mom, Brook comes to understand the situation in his own way, and he even comes up with a creative way to spend some lake time with Joel.

Using real-life analogies to explain complex circumstances, the Karis & Brook series seeks to assist adults in structuring conversations with children. By utilizing the principles of Encounter, Educate, and Encourage, these books facilitate memorable and lasting conversations that go beyond the pages of the story, while recognizing and inspiring others.

Nora’s Hockey Dream

By Ryan Minkoff

Nora has never attended or even played in a hockey game. When her parents take her to the Women’s Professional Hockey League Championship between the Booming Thunder and the hometown Wicked Waves, Nora discovers a newfound passion. However, chasing after her big hockey dream might be harder than she thinks.

Nora’s Hockey Dream is endorsed by Team Canada Captain and Hockey Night in Canada‘s Cassie Campbell-Pascall, USA Olympic Gold Medalist Hannah Brandt, and Minnesota Whitecaps Captain Winny Brodt-Brown. Minkoff’s passion for giving back to the game of hockey inspired him to pen his first children’s book. 

Olive and the Valentine’s Spell

By Helen Millman

Olive is a sweet elementary school boy who is afraid to go to school on Valentine’s Day. . .because he thinks he’ll have to get married! Olive’s mom joins in his fight to defeat the “princess of love,” but along the way he learns an even bigger lesson, discovering the true meaning of love.

Olive and the Valentine’s Spell is an inspiring children’s book for all ages that shines a humorous light on Valentine’s Day and overcoming your fears.

Pen Pal Gals: Friends Forever

By Julie Thiessen

Meet Reese and Addie—two girls, one great friendship.

It’s summer break! Reese is on her way to vacation at Camp Lake Shore with her family. When Reese meets a new friend, Addie, the two immediately connect and form a lasting friendship. Swimming, boating, laughing, and soaking up the sun are just a few highlights of their summer vacation. The girls become best friends. When their vacation comes to an end, Reese realizes she may never see Addie again. Determined to stay in touch forever, can Reese and Addie find a way to continue their friendship and share their adventures?

Recess Magic

By Bonny Spence Dieterich

We are kind every day and in every way.

On Greyson’s first day at a new school, his excitement turns to embarrassment when a classmate asks about his disability. At first, Greyson wants to hide. Then, he learns that sometimes, it takes courage to speak up. With his help, Greyson’s class learns that it’s important to understand new perspectives. And with kindness, empathy, and a little magic, a special friendship begins.

Self-Care with Ted and Friends

By Najma Khorrami

Ted and his friends invite you to join them on their journey of self-care! Watch Ted fly his kite, share lessons, and so much more. Self-care starts with this book!

Simply Samrina: Marvelously Mixed

By Shamim Rupani

Hi, I’m Samrina, and I’m proud to be a mixed kid—a child of two unique cultures and traditions. Even though other people make fun of me for being different, I know these differences make me, me. I’m proud to be marvelously mixed. Come meet my family!

Starr’s Wonderful Discovery

By Trey Jeffries

Starr is a loving, talented panda who finds happiness in her uniqueness. She shares her uniqueness every day with her family and friends in the forest. One special morning, she ventures out of her valley and discovers a lonely panda named Shine, who is sad and lonely because he has not yet learned to embrace his uniqueness. Can Starr help Shine find happiness in himself?

The Magical Path Leading to the Glass Bottom Boat

By Candice Zafran

Meet Prince Blake and Princess Brooklyn, a brother-sister pair who love going on adventures together. In this first installment of The Adventures of the Glass Bottom Boat series, join the siblings on a magical journey to their destination. Along the way, you’ll meet talking animals, discover hidden waterfalls, and walk through every color of the rainbow. Hurry now, the glass bottom boat is waiting!

The Truth about the Tooth

By Mistie Psaledas

Do you ever wonder what children all over the world do with their lost teeth? Or what tooth fairies actually look like?

In this delightful, educational book, tooth fairies reveal their secrets and share what happens to children’s lost teeth around the world. The Truth about the Tooth is a story about the diversity, creativity, and imagination of different tooth fairy legends—one from which the entire family can take inspiration.


J.C. in the Kitchen

By John Contratti

Growing up, cooking and eating were ways to gather people together. With this cookbook, I hope to bring people back to the kitchen and the dining table to become close again. During hard times, we can find comfort in family and good food, and that is what I want to inspire in everyone who opens these pages.


Get Me Out of Here! Reflections of PD the Put-Upon Pug

By PD the Pug

More cookies than a Mrs. Fields’ warehouse, his own house constructed under the stairwell, too many toys to fit in his four beds, a veritable Life of Riley for dogs…yet PD the Pug is convinced that his life is a Ruff one, a life of penury, destitution, and want. He longs to be “OUT,” convinced that Out There is where happiness lies, where he can chase every squirrel, forage for more food than his pug belly can hold, and play until he passes out. But…does PD really have a lousy existence with Mommy? Or does he live the life of a Prince and is too silly and spoiled to know how good he has it? More important: Does PD find a way to escape Mommy and see what life on the outside truly is all about? Find out! Order Get Me Out Of Here! Reflections Of PD The Put-Upon Pug today!



Along For the Ride: Living My Fantasies as a Flight Attendant’s Husband

By C. J. Nicholas

From Europe to the Caribbean and back to the U.S.A., C. J. and Alejandra take you on their true and funny adventures of traveling the globe on standby and making the most out of their exploits. From traveling with severe food poisoning to their honeymoon destination, to listing their return flight plans in a marijuana bar in Amsterdam, to having an audience with the Pope in Italy—these are their stories.

How to Suck at Business Without Really Trying

By Marah Archer

As the World’s “Best” Boss puts it: I’ve never shied away from giving great advice— especially when free food or money is involved. Money is my lover, and boy, is she into bondage. I’ll show you how to master money’s rules to foreplay for navigating the business world. I’ll take you on a trip that teaches you all there is to know about starting a world-class business and to rubbing elbows (or even more) with the world’s elite.

Listen, I have an MBA from a top university (an American one, of course), no debt, millions in the bank, and an animation studio start-up that I can proudly say does a lot of stuff that I don’t quite understand. And that’s a good thing, because it keeps me focused on my money.

I’ll teach you how to run a business my way. A few of the things I’ll cover are:

• Human Resources

• Strategy

• Marketing & Business Development

• Leadership

• Tech & Big Data

I promise to give you a peek at my abundant life so that it drives you to be just as successful as I am. If you’re already a millionaire, you should pick up this book to validate what you already know to be true.

Legacy Culture

By Ronald Monack

Legacy Culture helps coaches establish their personal ethical values and bring themselves and their athletes in line with these goals. For any coach who desires to impact their athletes beyond the game they teach, this is their guide.

The Forbidden Fruit: A True Story of Sex, Drugs, and the Afterlife

By Tina Scott

My story is full of secrets. A twisted novel of my life’s journey—a failed marriage, death, sex, a touch of insanity, and an insatiable desire to believe there is a god. There are no more skeletons in my closet.

The Forbidden Fruit is a raw memoir told in an honest and resonating tone. It is the story of facing fears and finding ways to hurl through the unknown.

Young Adult 

Dr. Ford Freud: Skeletons Are Not Scary

By J. A. Ford

“So many questions. So many skeletons.”

Jered Barstow is only eight years old, but he’s burdened by serious concerns. Why does he suspect he’s being raised by people who aren’t his real parents? His family now seems preoccupied with skeletons. Paper Skeletons. Candy skeletons. Why so many skeletons? Skeletons are scary, right?



A Tangled Affair

By Anne C. Scardino

Clair Bondi makes the painful decision to divorce the only man she ever loved—Vince Bondi, her husband of twenty-five years. But Clair never gets the chance to tell Vince she is leaving him, because he is found fatally shot in his Porsche one night when driving home from his weekly tennis game. Haunted by his death, Clair is determined to help the Philadelphia police find the killer. Vince’s secret life, including an account in Turks and Caicos, forces Clair to realize that he wasn’t the man she thought he was. No longer the “good wife,” Clair’s strength and resilience take her from her darkest moment to a life unimagined—one with true love and purpose.

Sainted in Error

By Glenda Winders

What do you wear when you testify against your best friend as she goes on trial for murder?

As Maggie Patterson runs her hand over the clothes in her closet and muses about the prosaic details of preparing for a shockingly personal murder trial, she is catapulted into the memories that led her to this moment. Piece by piece, she assembles the fragments of her past to make sense of a violent crime, the echoes of which ripple through her recollections.

Maggie and Cynthia meet as college freshmen and are seemingly destined to be best friends for life. As the years pass, however, Maggie’s marriage and career lift her to success and wealth while Cynthia’s jealousy and untreated mental illness cause their relationship to disintegrate. As the stories of the two women’s lives unfold, Cynthia’s paranoia and anger sour every relationship she has and turn even the people who have loved her most against her, ultimately bubbling over into an event that Maggie never sees coming.

Not a murder mystery in the usual sense, and spanning time and space, Sainted in Error delves into the tenacity of friendship and the damage that the stigma still attached to mental illness can do.

The Art of Traveling Strangers

By Zoe Disigny

It’s the 1980s, and art historian Claire Markham reels from a series of heartbreaking losses. Desperate to escape her shattered reality, she becomes an art guide in Europe for quirky stranger Viv Chancey and embarks on a life-changing journey through the art-filled cities of Milan, Venice, Ravenna, Florence, Siena, Rome, and Paris.

Once abroad, Claire tries to hide her woes by focusing on Viv’s art education, but Viv—who is not who she seems—has a different learning experience in mind. Frustrated and wanting to reimagine her life, Claire embraces the idea of reality as illusion and finds herself slipping into the tales of art and history.

When threatened with one more crushing loss, Claire must learn from the spirit of her eccentric companion and the lessons from the art they encounter to take charge of her life or lose the most precious thing in it.

The Art of Traveling Strangers is a journey of self-discovery and personal empowerment inspired by the great art masterpieces of Italy and France. It’s a tale of female bonding and the amazing powers of perception. After all, reality, like art, is just an illusion.


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The Inside Scoop to Getting Testimonials

Testimonials can be some of the first words a consumer reads when picking up a book. These book blurbs serve as a way for readers to get immediate access to a book’s praise directly on the front and back cover, rather than having to search for them online. But how do authors get these endorsements from noteworthy people?

Let’s go over why this praise can be helpful, what a good testimonial looks like, and how to even get them.

Relevance and Quality

There are many reasons why you should consider having testimonials, some of them being that they strengthen your author credibility and attract readers to your book’s plot or themes. 

This begins with the perceived influence of the reviewer. Even if the reviewer is not a household name, it’s crucial to make sure that they have industry experience. It always looks good to include a subheading or title after the person’s name to explain why they are relevant to this book. That means you’ll have to ensure that you are collecting testimonials from people that have real knowledge about their field and – this is critical – are able to communicate their thoughts concisely and creatively.

Some blurbs you receive from top authors or leaders might be bland or non-specific. While it may be great to hear from them, a successful testimonial is eye-catching and narrows in on particular aspects of the book that make it unique. The goal should always be quality over quantity. 

Cultivate contacts that know you personally and/or professionally and can speak to your work. Vague statements are not worth your book’s cover – you want specific feedback that speaks to real aspects of the book and has concrete rationales for why that particular person is offering their endorsement. Your book deserves the best possible quotes. To get them, you’ll want to pick people that are not only knowledgeable in their profession, but also eloquent and have the ability to express why something works. They have to be able to communicate that well to an audience. 


Brainstorming Questions

Who are your readers? Who influences them? 

What elements of your book are most important to you, and who in your field can speak to those specific topics?

What does your ideal testimonial sound like? What do you want audiences to take away from your book? This will help focus your queries and request for reviews/blurbs. 


Organization and Process

Coming up with a system for gathering testimonials is a large part of the process. Having a streamlined methodology will help you stay focused and will allow you to maintain the goals you have set for yourself. Check out the following tips to help you begin collating reviews and testimonials:

  • Craft a short template query that you can send to prospective readers for their blurb or feedback, but make sure to leave room for a sentence or two that can be personalized. Sincere compliments go a long way. The template should explain explicitly that you are looking for a quote for the book, what you hope to accomplish, and, if the person does not know you personally, introduce yourself briefly but substantively. 
  • Depending on the volume of queries you intend to disseminate, maintain a spreadsheet that keeps track of the names you are reaching out to and the status of their decision(s). In general, it’s best to spread your net wide, as you will not get responses from everyone. (The net should not be so wide, though, that you begin to move away from the focus of the book.)
  • Establish deadlines for yourself and for your reviewer. 
  • Make sure that the system is as user-friendly as possible for the person you are requesting a testimonial from; send the book to them in whichever format they like, and try to accommodate their needs.


Elements of a Memorable Testimonial 

Any testimonial should tell the reader how they will benefit from the book, but being able to illuminate that in a way that pops is a golden ticket to a top-notch testimonial. 

Short and succinct blurbs are the best, but don’t be afraid to seek one that’s a bit longer. Having the reviewer explain what they learned is always a good starting point. It is always important to find a balance between substance and style. You want a reader to see a testimonial and actually get information from it, rather than just absorb a glowing review that may be sycophantic in nature.


Brainstorming Questions for the Reviewer 

What are some particular pieces of information that they learned, and how relevant are they to the book as a whole? Do they match the themes?

How was the information in the book conveyed, and what makes it different from other books on the market?


Strong Examples

Contains specific remarks about the book and/or language that is visual or surprising

  • “Ignore this book at your own peril.” -Seth Godin, Rework
  • “For those of us who didn’t pursue MBAs – and have the penny-ante salaries to prove it – Sorkin’s book offers a clear, cogent explanation of what happened and why it matters. -Julia Keller, Too Big to Fail 
  • Lean In is an inauguration rather than a last word…” -Anna Holmes / “What Sandberg offers is a view that shows twenty-somethings that choices and tradeoffs surely exist, but that the ‘old normal’ of blunting ambition so that can fit in one category or another does not have to be the way it is.” -Gayle Tzemach, Lean In

Weak Examples

Lack of specificity, personalization, snappy wordplay

  • “This was an inspiring book full of great advice and tips on how to succeed.”
  • “A must-have book for all managers and businesspeople.”
  • “The best book I’ve read all year!”

With these tips in mind, what are you waiting for? It’s time to go get those well-crafted testimonials! Let us know how it goes by contacting us at i
nfo@mascotbooks.com or tagging us on social media @Mascotbooks:







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5 Ideas to Sell Your Books Fast

You’re ready to sell all your books in our warehouse as fast as possible, but you’re in a marketing rut. It happens to all of us, especially when it’s been a few years since the book’s release. But don’t fret because we laid out five marketing strategies to get you back on track! 

Read more below on relaunching your book, getting your audience excited, and selling the last of your copies in no time.

A Sale!

What better way to grab someone’s attention than a sale? Through your Mascot marketing contact, you can set up a promotional discount on your Mascot listing for whatever percentage and time frame you’d like (we usually recommend anywhere between 10 and 25%)! This can be something you activate for a particular holiday or for a reason related to your book (ex. if your book is about rescue dogs, you can start a sale for National Rescue Dog Day). It could be something as simple as starting a sale for the start of fall. Either way, everyone loves a good sale. Build some excitement on your social media platforms and in your community, and get consumers ready to type in the promo code when the sale has begun! 

Amazon Ad Campaign

Purchase an ad that we’ll run for you! The Amazon-sponsored product advertising campaign is an effective digital marketing tool to generate Amazon sales and drive traffic to your listing. A Mascot marketing person would list keywords on the backend of Amazon that relates to your book’s content and themes. We try to think of the phrases that consumers are typing into the search bar. For example, if your book teaches children to accept everyone’s differences, we’ll add keywords and phrases like “children’s books promoting acceptance” or “picture books with diversity.” Once it’s activated, the ad will bid with other ads to appear on a consumer’s screen!

Media Spotlight

Try re-launching your book in the news, even if it’s been a few years! Tying your book in with hot topics in the media can be a successful game plan to getting your book out there again. Compile a list of local media outlets, or outlets that fit your book’s audience, and reach out to them with a persuasive pitch. One of our authors has been a big hit in the news. In the last year, as much of the national conversation has been swirling around children getting the COVID-19 vaccine, Mascot Author Kat Picarde has appeared on major outlets telling parents how her book The Little Ouch can help children overcome the fear of shots.

If you can find anything in your book that can connect to current events, go for it! It can be as easy as telling outlets how your book is perfect for back-to-school. 

Pitch, again!

Pitch your book again to schools, organizations, reviewers, and bookstores. Sometimes it’s about emailing the right person at the right time, and completing another round of pitching can increase your odds of a response. Like with media outlets, find a way to make your book relevant again. Why is it especially important for children or your target audience? Why is it a must-read today? Why should a bookstore shelf it? Give it another shot, and see what happens. Approach these locations directly if needed!

Wear Your Book

Don’t just sell your book; BE your book! Think about ordering t-shirts, hats, canvas bags, pins, stickers, or any kind of gear that you can wear when you’re out and about. We can even design bookmarks and postcards for you to always have on hand. People WILL stop and ask questions! This is a fun word-of-mouth marketing technique to meet new people, talk about your book, and get some sales.

And although we’ve hit five ideas already, there’s one more thing you should always make sure to do: keep up with your social media channels. Stay on the minds of your readers by posting consistently and engaging with your followers. 

If you have any tips or questions for us, ask and tell us on social media by tagging @Mascotbooks on:





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August Book Releases

Another Tuesday, another Release Day! Interested in mastering the early stages of parenting or reading about one woman’s journey emigrating to the US from Israel? What about a picture book helping children with OCD? We have it all! Jump into our new August reads below. 

Children’s Books

A Duck from Oregon Tries to Fly!

By The Duck

Sometimes ducks fly. Sometimes ducks don’t. This Duck from Oregon recounts the thrilling tale of the day he attempted to take to the skies. A story of triumph in the face of adversity, this tale is inspiring to all ages.

Amoya’s Accent

By Dahlia Richards

Moving to a new country can be hard, and Amoya is finding that out firsthand! Not only is the cold in Chicago chilling her to the bone, but her new classmates are also making fun of the way she talks. Amoya stands up for herself, but will that be enough to fix the situation? Amoya’s Accent takes a look at why people sound different from each other and explores the power of a sharing circle.

Celebrate Diversity

By Dawn Marie Thompson

The people in our schools, churches, and neighborhoods may not be similar to us.

We all may have different colored hair, different colored eyes, and a different colored skin. We may like a variety of music, sports, or games. Our families may be from different countries, but we can learn from one another, all while celebrating our differences and showing kindness to one another.

Delilah…And The Right Hat to Wear

By Louie DeLima

Delilah is a free spirit and an amazing artist.

The Blue Hat Ladies just know Delilah would be a perfect fit for their club, but when she shows up to their meetings, they are all completely shocked and surprised!

In one Hat Lady meeting after another, Delilah shows how you can be part of a group and still be your true and authentic self.

Granny’s on the Run!

By Sarah Saunders

Granny’s on the Run! is the first book in the Look Who’s on the Run! series. While her grandchildren are fast asleep, lively Granny is off and running to conquer the most unique (and entertaining!) to-do list this side of town! Follow along with your own active grandmother as Granny feeds the ducks, fixes cuckoo clocks, and tackles her long list of chores.

Keeping Christmas Magic

By Anna and Gunnar Counselman

Shhhh, don’t tell! This is the secret, true story of Santa Claus.

Las Aventuras de Veggieman Libro 1: Lucha de Alimentos

By Karla Farach

Al entrar en una nueva escuela, Niko no se imagina que se encontrará al centro de una batalla épica entre las fuerzas del bien y del mal. El bien de los alimentos buenos y nutritivos y el mal de la comida chatarra.

Todo es un caos hasta que Niko consigue ayuda de Veggieman, un superhéroe fabuloso. Con su fantástico ejército de frutas y vegetales, ayuda a salvar la escuela y a la totalidad de sus estudiantes. Pero su logro más importante es mostrarles que cada quien tiene su propio superpoder—uno que todas las personas tenemos y podemos usar.

Let’s Go Birding! A Family-Friendly Guide to Forty-Six Birds

By Leslie Bains

There are 1,271 species of birds in the United States. The bald eagle is only found in the United States and is our national bird. It would be impossible to discuss all of them here, so I have divided this book into four sections— the Backyard, the Shore, the Pond, and the Woodland birds—to highlight some of the most common. Herein, learn about their environment, their habits, and enjoy a beautiful illustration of each of the forty-six birds to help you identify them. I also included two short stories that Ozzie the Osprey and Harry the Hawk told me.


By Gail Boe

Let us love US! Lettuce is an optimistic little head of lettuce who is trying to share his message with the world: Let us love US! We all have our own interests that make us unique, and that is what makes life exciting! Lettuce cheers on his friends for being themselves, and in the process, wears himself thin. Follow along as everyone comes together to support Lettuce, reminding us all to truly love us!

Life…According to Z

By mothasistah

What happens when your daughter introduces herself to you as your son? And he’s only seven years old? You scream. You cry. You blame. You wonder why. And then you realize—it ain’t about you. Life . . . According to Z is a “truth-tell” series revealing the painfully honest path of a maturing boy—in the wrong body— who fights a personal battle against an often non-accepting public. The first in the series, this book explores Z’s early life leading up to his coming out as transgender. Z is not just a transgender male. He is also a child who has the same hope ALL children do: to be accepted.

Listen Up, Buttercup!

By Kiera Ezell

Ebba the bear loves being out in the forest. She adores her silly friend, Daisy, who calls her Buttercup. The two enjoy many adventures together, but Ebba must be extra careful because Ranger Granger is out to capture her. This ranger is determined to have Ebba in his new zoo.

Come along on this adventure as Ebba works hard to show Ranger Granger that a gentle bear deserves to be out roaming the woods with the other animals because that is where she belongs.


By Keri Powers

Will there be sharks at the beach? What might happen tomorrow? What if it’s dark there?! Liam Llama has lots of worries—big and small—that send his head into a spin and bring knots to his stomach! Find out how Liam Llama’s mom helps him calm those worries. Follow along as he finds new, more helpful ways of thinking so he can feel calm and confident to face the day.

My First Boy Teacher

By Jacob Pinotkowski

After finishing an exciting year in Mrs. Taylor’s class, Charlie was enjoying her summer vacation. Or at least she was until the new school year started to arrive. What was the next year going to bring, or should we say, who?

My Little Monster: A Story About OCD

By Marin Canaday

A bossy little monster fights for control—will it win?

As the monster gains attention, it grows bigger, and bigger, and bigger still. But with the help of a doctor’s encouraging words, a young girl is empowered to face her OCD monster head on, which makes all the

difference in bringing it back down to size.

My Little Monster is a helpful tool for readers of all ages who are struggling with their own little OCD (Obsessive Compulsive Disorder) monster, or know someone who is.

Sophie Goes to Basketball Camp

By Sarah Fischer Pointer

Now that her first season of wheelchair basketball is over, Sophie’s ready for summer! She’s a little nervous as she heads to basketball camp for the first time, but seeing her teammates and getting to play basketball again makes her feel much better. Sophie works hard at camp to learn about new styles of defense and even gets a specialized basketball wheelchair to help her go faster. This will be Sophie’s best summer yet!

You can do anything you put your mind to!

Sparkle Our World

By Lori Glenn

Looking for ways to help your child develop good character? Meet Sparkle and Spike! Sparkle helps your child learn about treating others with kindness and respect, while Spike punches, kicks, and loses his friends quick!

In this lyrical story, Sparkle teaches children about sharing, helping others, using good manners, being a great friend, and sharing God’s love. By seeing how Sparkle and Spike interact with others, kids can learn how to navigate life situations in a positive way.

At the end of the book, you and your child will also be able to brainstorm ways to spread your sparkles at home, in the classroom, and throughout your community. A Sparkle and Spike curriculum is also being developed for teachers to use in the classroom to assist with character instruction. Your child will be ready to “sparkle our world” with kindness and love after meeting Sparkle and Spike!

Sparky’s Electrifying Tale

By Janelle London and Matthew Metz

Tina and Rory would like to go green,
but it’s hard when their family car burns gasoline.
Their new hamster Sparky’s a little bizarre.
Just wait ’til you see what he does with the car!

What can two children and a hamster do about climate change and air pollution? Tina and Rory follow gasoline’s trail from the age of the dinosaurs to the family car and beyond, their journey illuminated by the vivid imagination of their new pet hamster, Sparky. Just when Rory has had it with gasoline, Sparky magically finds a solution.

The Triumphant Tails of Rescue Dogs: Punk’s Plight

By Hope A. Walter

This is not just another book about a dog! Meet Punk, an eight-year-old petite English Bulldog. Her life appears great right now, but it wasn’t always that way. Join Punk as she recounts her story of neglect, her rescue and recovery, and her journey of learning to trust and heal again. Punk’s Plight is meant to help educators, psychologists, social workers, counselors, and allies of children teach children about the difficult topic of neglect. Punk teaches that neglect may change you forever, but it does not have to stop you from living your best life.

Too Much for Chumsley

By Nicole Cortright

Chumsley’s motto seems to be, “Go big, or go home.” This little dinosaur always takes things too far, and it completely ruins his fun. Will Chumsley ever find out that you can have too much of a good thing? This tale of moderation illustrates the need to show restraint, even with our favorite things.

UCF Knight in Training

By Jana Piragic

A child sets out on a quest to become a UCF Knight. While pursuing his dream, he gains the confidence and strength of a Knight. On his journey, he will explore the UCF campus high and low, with his proud parents encouraging him along the way to never give up.

You Are You

By Cassidy Burke

Pennelope the giraffe usually loves going to school and playing at recess. But when her classmates make fun of her laugh one day, she cannot stop thinking about their mean words. It will take the kindness of a friend to show her how special she truly is and that it does not matter what others say, as long as she knows she is not alone.

Tackling complex issues in an ethically confused world, You Are You provides adults the platform and tools they need to ask kids tough questions about mental health. The more we talk about suicide, the less power it has.


The Dino Diaries

By Rhett Dawn

A bachelor’s life is often envied by men and disdained by women, but sometimes things are not always as they seem. “Dino” grew up in foster homes, which took its toll on his ability to love, and his ability to trust. This is quite simply the graphic story of his many affairs, from his first coming-of-age through his fiftieth birthday. We follow Dino through the many stages of his journey towards love, and the interesting times he had along the way, including sex, lust, desire, heartache, hoy, and even fear. The brutal honesty of emotions will bring the reader into the story, and into the inner workings of a complicated man, as he discovers the double-edged sword that is the magic of love.


Sand and Steel: A Memoir of Longing and Finding Home

By Dorit Sasson

What’s it like to be lost between two worlds, only to find a home in neither? In this new memoir, Israeli-American author Dorit Sasson draws on the narrative she began in her award-winning debut Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces, detailing her journey to understanding what it means to exist between two different worlds.

When Sasson, a native New Yorker, returns to her kibbutz in Israel following the second Israeli-Lebanese war, she is confronted with the shocking reality of a country altered by an economic depression and social change. Faced with an uncertain economic future, Sasson convinces her husband to leave the country and kibbutz that have turned their backs on them and emigrate to the United States in search of a brighter future. In order to welcome the American dream of professional freedom that awaits her, she must leave the land she loved and fought for as an Israel Defense Forces soldier. But when she arrives, she finds herself more torn between two worlds than ever, changed by her time away from the United States and out of place in a country that is not all she remembered it to be. 

Weekend Conversations: Real Talk by a Real Dad

By Danny Mazzeo

“Parenting is easy!” said no parent ever. But what do parents say? Weekend Conversations reveals the untold and unfiltered truths of early stage parenting with tips, tricks, and a memoir of a new dad’s chaotic journey.

Why Not Me?

By Todd M. Simmons


Growing up, he faced a number of challenges related to race, education, economics, and even family dynamics. Todd narrowly escaped the pitfalls of a life that swallowed up many others in similar circumstances.

But one day, Todd bumped into a military recruiter who changed his life. He graduated high school and joined the United States Air Force, where his life began filling with new opportunities. He continued to face professional and personal challenges as he moved through the ranks. Racism from fellow airmen, a terrorist incident, and petty competition worked against him from the outside. Depression and the emotional fallout from a troubled upbringing worked against him from within.

Through it all, he persevered and did everything he could to improve himself. He embraced the importance of education and mental health, which have become cornerstones of the message he wants to share with others—one of hope, perseverance, and self-empowerment. There were people along the way who opened doors and inspired him, and he has remained dedicated to paying that help forward to others who might need it now. Why Not Me? is an autobiographical account infused with reflection, one that will inspire you to overcome your challenges and be the best possible version of yourself.


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February Book Releases

There’s no better Valentine than an irresistible page-turner. From an enthralling WWII historical fiction novel to delicious recipes from Chef Elizabeth Lee, with a bunch of heartwarming picture books, you’re bound to fall in love with one of our new releases. 

Children’s Books

Aunt Bug’s Little Life Lessons: Safety Mission

By Jemma Ryan

Dash is so excited that his Aunt Bug is teaching him a new game where they get to pretend to be secret agents! To complete his mission, Dash will have to pay close attention to his surroundings and learn new spy safety skills. There’s only one rule, according to Dash’s beloved Aunt Bug: No electronics or toys in this game! But Dash wants to know: Why? Alongside Dash, learn about how to always stay alert and be aware of your surroundings so that you can stay safe and have fun everywhere!

In this unique learning tool, children will discover how to read covert signs and signals, and find out how best to pay attention and stay vigilant wherever they go.

Birdie Can, Too!

By Malaika Underwood

Author Malaika Underwood was the first girl to play high school baseball in San Diego, California, and has been a member of the USA Baseball Women’s National Team since 2006. She lives in Atlantic Beach, Florida, with her husband and two amazing daughters.

Anika Orrock is an award-winning illustrator, designer, and author of The Incredible Women of the All-American Girls Professional Baseball League.

Does Grandma Remember Me?

By Evita Sherman

As loved ones grow older, there are unfamiliar and confusing challenges that families must face. Does Grandma Remember Me? reminds readers that no matter what may change, love remains the same.

Gabby Steals the Show

By Sue Wambolt

What on earth was happening on Hollerbrook Farm?
First there was Pete who caused Owen alarm
And then Gabby the goat started her silly tricks
causing problems that Owen just could not fix.

From her antics on the fence under starry skies
to the aerial tricks which ruined Flo’s apples pies,
Gabby was a performer through and through.
No one could stop her—what would they do?

Mommy’s Oven

By Brandi Pearce

In this true story, young August learns about how he will get a new little brother. He learns of how his little brother will grow in someone else’s tummy, not his mommy’s. Will he look like Augie? Will he grow for too long? Will Augie get to take his little brother home once he is born?

Join August on this new, exciting adventure of getting a new little brother in a very unique way.

If you are looking for a way to help your children understand that families can be created in many different ways, this is a story to keep on your bookshelf!

Not So Bad After All

By Daniel Amaguana

Daniel views school in his own little way,
But kids make fun of him all the long day.

He may be strong and won’t stand for guff,
But when push comes to shove, can he really stay tough?

PAWS and THINK! Be a Good Sport

By Miranda Mittleman

See the world through Weaver’s bright eyes,
With each new day valuable lessons arise.
Life is funny and can change in a blink,
So always remember to PAWS and THINK!

Today Weaver digs up a lesson

The Butterfly Who Flew in the Rain

By Ori Gutin

This is a story about Cody, a little caterpillar born in the midst of a terrible thunderstorm. With all the other animals hidden away from the rain, Cody is left feeling sad and alone, and wondering if this is how he will feel every day. But then one afternoon, everything changes. Cody becomes a butterfly, the sun starts to shine, and all the animals come out to say hello! Cody finally feels what it’s like to be happy. Until… the storm comes back again! Now, Cody faces a new challenge. Can he find a way to be happy even in the rain, or will the storm get the best of him again?

The Little Mandarin Reaches the Stars

By Elsa Anderson

“Little pig,” said the little mandarin, “let’s go to the moon.”

This is the beginning of the adventure between two friends as they try to reach the moon. On the way, they learn about bravery and stretching oneself—and ultimately that what you’re really looking for may not be exactly what you thought.

This bilingual story follows their adventures and provides a fun and basic introduction to some common Chinese characters, for English and Chinese speakers alike.

Coffee Table Books

How to Keep a Girl Once You’ve Found Her

By Michelle Dunn

Who said chivalry is dead?

Inside this charming keepsake book are essential reminders to men (and women!) that the timeless qualities of kindness, thoughtfulness, and selflessness are the keys to maintaining a beautiful, healthy relationship. How to Keep a Girl Once You’ve Found Her is the perfect gift for anyone who needs a little reminder on how to truly care for the one they love!


Made With Love: Culinary Inspirations from Around the World

By Elizabeth Lee

Have you ever dreamt of floating on the ocean under the stars with the warm sea air caressing your skin while you enjoy one of the best meals of your life? Open the pages of Made with Love: Culinary Inspirations From Around The World and you can experience that wonderful moment in time.

Made With Love brings you a selection of professional yacht chef Elizabeth Lee’s stunning original recipes that have won both international accolades and the praise of charter guest gourmands throughout her years working in the private charter yacht industry.

Chef Lee offers recipes for all levels of culinary expertise with expert advice on food preparation techniques spanning basic to more advanced, such as sous vide and molecular gastronomy. Her suggestions for kitchen organization and meal preparation are applicable to any size kitchen, be it on a yacht or in a land-based home.

Chef Lee’s husband, captain Warren East’s, beautiful photography accentuates the visual appeal of Made With Love. The book includes photographs that accompany each dish, which aid in preparation and presentation as well as offer a glimpse of the couple’s captivating international life on the ocean.

Made With Love is guaranteed to provide you with everything you need to create a successful kitchen with stunning, delicious meals to entertain with ease, style, and fun. Bon appétit!


Chasing The American Dream

By Lorelei Brush

It’s 1955. David stands on the courthouse steps in Cleveland, buttoning his overcoat, when his gaze catches the martial stride of a passerby. He recoils. It’s Dr. Gerhardt Adler, a brutal ex-S.S. Major who David sent to Nuremburg shackled in the back of a U.S. Army Jeep. Determined to discover what that war criminal is doing in the U.S., David reverts to old habits he mastered in the Office of Strategic Services and pursues the Nazi. Feeling cheated by his role during the war, safe behind Allied lines, he sees another chance to be a hero. But how much will it cost?

Chasing the American Dream captures David’s quest for justice against those who committed crimes against humanity during World War II. To his horror, it transforms into a fight with the U.S. government who threatens his own American dream.

Straight as an Arrow

By Adreama Eden

Straight as an Arrow is a coming-into-life story of Amelia, a young girl of deep faith, set in the turbulent 1960s. As she reaches puberty, Amelia makes a vow to God and to her mother, promising to remain chaste until she marries. So begins her journey into adult life away from her sheltered childhood existence, searching for her happily ever after as she follows the way of all souls who set forth to achieve their dreams.

Amelia faces the timeless dilemma of searching for the real meaning of love. She struggles to reconcile her budding sexuality while remaining faithful to her church’s teachings. If God gave her these desires, why are they considered bad? Can she remain committed to her vow when so many young women of her generation choose another path? While angels and demons battle for her immortal soul, five men in her life teach her the meaning of love in all of its forms.

Through her quest, she learns patience, forgiveness, perseverance, honor, and love.

The Secret War of Coexistence: Abaddon

By Ashley Harrison

Awakened in a state of turmoil, Skyelar finds himself in a strange new city. Everything he could ever want was in his grasps, but just as quickly as he received it, it was stripped away in a fateful turn of events. Now, he’s left with nothing but a hollow existence of his former self and the most painful memories he’s ever had in his life. And just when things couldn’t get any more complicated, Skyelar must face the revelation of a huge secret that finally puts his whole life into perspective.

In a new city, Skyelar is offered the chance to start fresh, become someone great, and just maybe, forget about his past life. But everything has changed, and Skyelar can no longer see the light at the end of the tunnel. All the years he spent searching for repentance seem to be for naught because the only road Skyelar is interested in traveling down now is that of revenge. As more of Skyelar’s questions reveal answers, he soon learns that he will have to make decisions that not only impact his life, but the lives of those around him. Will he honor the man he fought so hard to become, the man who was loved by Nalani, or will he finally let that ideology slip away and become the man he fears he may have always been?


121 Days: The Corbin Raymond Story of Fighting for Life and Surviving a Traumatic Brain Injury

By Sadie Raymond with Todd Civin

The morning of July 4th, 2018 began like any other in Sadie Raymond’s household. What Sadie and her family didn’t know, however, was that by the end of the day the course of all of their lives—especially that of their teenage son, Corbin—would change forever.

After receiving a phone call that chilled her to the bone, Sadie rushed to the scene of a car accident alongside a forested road in their home state of New Hampshire. There, she discovered that her son had been a passenger in a car that had collided with a tree and was on his way to the hospital via ambulance.

For 121 days, Corbin fought an arduous battle for his life in the Intensive Care Unit at Boston Children’s Hospital and at Spaulding Rehabilitation Hospital. New Englanders from across his home state and beyond declared themselves “Corbin Strong.” His family and friends found their strength and resilience in the face of adversity. And, through faith and love against all odds, Corbin won.

Featuring real-time journal entries and contributions from other members of Corbin’s family, 121 Days: The Corbin Raymond Story of Fighting for Life and Surviving a Traumatic Brain Injury chronicles the harrowing days, weeks, and months following the accident. Candid and evocative, 121 Days is a revelatory story of the depth of fear, the duration of courage, and, ultimately, the power of triumph.

Getting to the Why: A Practical Guide to Helping Students and Children Learn From Their Mistakes Using Character Remediation

By Rick Rubel

One of our main responsibilities as adults is to teach our young people to do the right thing when we are not around. This requires moral development. A combination of external discipline, self-understanding, and moral maturity should lead to self-discipline, and ultimately, moral development.

An important way to help young people develop their character is to help them learn from their mistakes. There are many ways to do this, but I believe in the power of the question. Sometimes, the questions we ask young people are more important than the statements we tell them. If we ask our students and children the right questions, we can help them get to their “why.”

Through the questioning outlined in my Character Remediation Program, young people should be able to answer three important questions when asked about their mistakes:

“Why did you do it?” “Why is it wrong?” and “if you knew it was wrong, why did you do it?” Getting to the Why serves as a guide to asking those questions to help young people discover their own truth and reasons, thereby improving their character and moral development.


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January Book Releases

New year, new books! From colorful children’s books to addicting fiction titles, start 2021 with these new reads.

Children’s Books 

Abby’s Magic Music: Billy’s Story

By Tracy Watland

Abby’s Magic Music shop is where everyone wants to be. Whatever you’re looking for, Abby and her friends will help you find it. Peace, harmony, fun . . . even forgiveness. It’s all inside Magic!

Adventures of Texas Blue Heeler: Gunner Cleans Up The Neighborhood

By Amy Jo Wallace

Meet Gunner, a handsome blue heeler from Texas whose pet peeves are pesky squirrels and litter in his neighborhood and green spaces. Follow Gunner on his morning patrol as he visits friends and works together with the community to keep his neighborhood clean!


By Patty York Raymond

Join Jessica on her exciting weekend adventures. Witness some of the possibilities for her promising future as her mother reaffirms her daughter’s positive character traits. “You’re brilliant! You’re inquisitive! You’re strong!” says her mom. Observe Jessica’s growing sense of autonomy and self-empowerment while she explores a variety of careers and occupations.

Big Daddy and Friends on Fripp Island

By Mary T. Jacobs

This story takes place on a seaward island off the coast of South Carolina, and is home to many species of birds and mammals. One day, two of those animals, Big Daddy and Rico, set out to find some new friends on Fripp Island. Their journey begins by meeting Ollie Osprey, who is busy building his nest for the season, but is happy to join the group on their adventure. As the day ends, Big Daddy and all his new friends gather on the beach to watch the sun set on the horizon.

Meeting new friends in every community is a learning experience that enables readers to see how each animal lives peacefully among the residents of the island. Mary Jacobs instills in the reader the beauty of nature, as well as the importance of kindness and friendship to both humans and animals. Her list of facts at the back of the book provides children with a desire to learn more about the life and habitat of the animal kingdom.

Big Mouth Sally Learns to Think Before She Speaks

Mave Lough Duke

“If Sally would think first about what she wanted to say, then most of the time, she’d be okay!”

Our Words Matter

Big Mouth Sally finds herself in uncomfortable situations and quickly realizes that her words can be helpful or harmful to others. She discovers a five-letter word and learns how she can use her big mouth to make a BIG difference!

Bindiya in India

Monique Kamaria Chheda

Bindiya in India is the story of a young Indian-American girl’s first trip to India for an Indian wedding. Weaving together Hindi and English, the children’s illustrated book takes place in the 1990s. Follow Bindiya as she meets her extended family for the first time, celebrates Indian wedding traditions, and creates memories  and bonds to last a lifetime.


By Chris Tamasi

What if kids were in charge of making the map? Borders explores the invisible lines that define our states, countries, and continents, challenging readers to think outside “the way it’s always been.” If given the chance, how would you redesign our world? Let’s see what you come up with!

Go ahead—grab some paper, pick up your pen, and draw the world as you imagine it!

Hidden Wings

Sara K. Larca

After making a nearly impossible decision, Rain was ready to begin a new life on Earth. Even though the young soul followed her heart she was faced with disappointments and hurdles on her journey to fit in. It wasn’t until a stranger helped her see accepting herself was most important, that Rain was finally able to find what she was looking for, in the most unexpected place.

Ilina’s Invitation

By Alexis Glaze

After making a nearly impossible decision, Rain was ready to begin a new life on Earth. Even though the young soul followed her heart she was faced with disappointments and hurdles on her journey to fit in. It wasn’t until a stranger helped her see accepting herself was most important, that Rain was finally able to find what she was looking for, in the most unexpected place.

Imperfectphil is Who I am!

By Sue Steinhardt

Hi! My name is Phil Basher, and I love life!
If you’re ever feeling down or starting to wonder what this journey is all about, read my stories.
I promise to bring you all the happiness and joy I can pack into my giant puppy body.
I won’t let you down because I’m perfect…I’m perfect…imperfect.
I’ll tell you more about this later.
Imperfect. Just. Like. You.
In book two which you are holding in your hands, you will learn what it means to know who I am.

M.C. Plays Hide and Seek

By Eva Grayzel

M.C. is a cancer cell who shares just enough information about the nature of the disease to promote dialogue and minimize fear. The scary part of cancer is the unknown. Learn about doctors who look for cancer. Understand feelings children experience and learn ways to cope. Empower children with knowledge and how to make a difference. M.C. Plays Hide & Seek strengthens communication and builds emotional health.

Mickey on the Move

By Michelle Wagner

In this bighearted book, the real story of a young boy with deafness in his ears is aided by his mother and teachers in navigating new school experiences. Mickey is just like everyone else, except he has to do things just a little differently than most. This charming tale reminds us that we can all find happiness if we lean on and support each other.

My Daddy Tells Fish Tales

By Steve Delgado

From a snook, to a grouper, to a snapper and beyond, Fish Tales are mighty exciting! Follow along as this father-daughter duo recount some of their best stories from out on the water.

Paddy Boops

By Patrick Healy

Paddy Boops details a day in the life of a small boy named Paddy, who tries to defeat boredom on a lazy autumn day. None of his typical hobbies lift his spirits–until his mother changes the direction of his day with a fun little BOOP! From that moment on, Paddy finds his siblings and friends who are also bored, and helps them get their day back on track, leaving them with a series of hilarious “boops” to brighten their day further. Paddy Boops reminds us that we can all find ways of turning bad days into good ones, as long as we have each other–and know how to give a good BOOP!

Raymond the Rooster

By Katie Morgan Lester

Raymond the Rooster lives on a farm
With many animals and a large red barn.
He’s on an adventure to find a new friend,
Will he learn an important lesson in the end?

A heart-warming story about friendship and inclusivity, Raymond the Rooster shows children that friends can come in every color, shape, and size and that what truly matters is who a person is on the inside.

Remember, Bed Bugs Have to Eat Too!

By JulieAnn Worthen

Good Night! Sleep Tight! Don’t let the bed bugs bite! That’s just a thing people say…right?

The Secret Lives of Scientists, Engineers, and Doctors: Volume 1

By Faisal Hossain

The Secret Lives of Scientists, Engineers, and Doctors: Volume 1 is the first in a series of books that shares uniquely personal stories of the growth, struggle, and success of twelve STEM (Science, Technology, Engineering, and Mathematics) professionals. From a geneticist, to a scientist at National Institutes of Health, to a biologist, to a cancer researcher and beyond, The Secret Lives of Scientists, Engineers, and Doctors: Volume 1 contains stories from a variety of professions that are sure to inspire children and young adults of all ages.

The Secret Lives of Scientists, Engineers, and Doctors: Volume 2

By Faisal Hossain

The Secret Lives of Scientists, Engineers, and Doctors: Volume 2 is the second in a series of books that shares uniquely personal stories of the growth, struggle, and success of twelve STEM (Science, Technology, Engineering, and Mathematics) professionals. From a chemist, to a soil scientist, to an expert in satellites at NASA, to an artificial intelligence (AI) researcher and beyond, The Secret Lives of Scientists, Engineers, and Doctors: Volume 2 contains stories from a variety of professions that are sure to inspire children and young adults of all ages.

Terrified of TV

By Dawn Marie Thompson

Television is a major part of our modern daily lives, oftentimes “on” and broadcasting much more than we realize. Terrified of TV deals with many of the subjects children may be exposed to through television. Even day-to-day newscasts may make children fearful of the events taking place in the world. This book lets them know that while there may be scary things around them, they can always talk to adults when they become afraid.

The Adventures of Forkman: What’s That Noise?

Tiffany Caldwell & W.R. MacKenzie

When poor manners are present, Forkman will be there to save the day! Join Kathryn and William as they learn how to load the dishwasher properly and avoid inappropriate distractions at the table with the help of all their utensil friends. This second book in the Adventures of Forkman series is a great introduction to mealtime etiquette for readers of all ages.

The Gray Rainbow

By Kristy Hamby

Friendship makes the world full of color!
Do you ever feel lonely and gray?
See what happens when you fill your world with colorful friendships every day.

The Quarantine Kid

Erin Harrington

In an uncertain time, Addy navigates her way through learning to live, play, and cope with the challenges of a global pandemic. She discovers nature, spends quality time with her family (including her sister, Izzy!), and learns to live with her new normal. The Quarantine Kid follows Addy as she faces the unpredictable changes that come with the coronavirus. Follow along as she learns to adapt and make the best of a difficult situation!

The Secret Life of Sloan the Sloth

By Aaron Fox

Sloan Steady is an average everyday sloth. He loves to swim. He loves to snack. He especially loves spending time with his friends. But when his friends need help, Sloan has a not-so-average, super-secret power. Join Sloan on a journey through his average day, which is anything but average.


@Lannie’s Simple Cookbook & Calorie Guide

By Lannie Zimmer

@Lannie’s Simple Cookbook and Calorie Guide is your simple guide to health-conscious cooking. Inspired by Lannie Zimmer’s years of home cooked meals, each recipe comes with a calorie guide and instructions that even the most novice of chefs can follow. With over a hundred recipes designed to satisfy, this cookbook has something for everyone. Happy cooking!


Divorce Pool

By Philip Buckman

Four middle-aged friends scattered across the American Southwest search for new connections in the bustling madness of adulthood. They want more than what a standard landline call has to offer.

Clea, a legal counsel in California, is a single mom. Her friend, Muhammad, has recently been dumped by his partner of two decades. Esther is the carefree soul, shucking her tinctures and living on the road. And then there is Geo: the profile of American machismo who has it all, at least for now.

They meet once a year to play a game of their making; a game that will test their loyalty to one another as they navigate a world of jealousy, revenge, and celebrity.

Holy Rollers

By James Wallace

Max Azure, a professional golfer working for the Rolling Greens Golf Club, enjoys his life with a Zen philosophy and a keen sense of humor. He spends his days giving golf lessons, training aikido, matching wits with his best friend Mitch Treasure, and attempting to qualify for the upcoming U.S. Open. But all that changes when one of his regulars, Pastor Puttnam, is found dead on the thirteenth green; the police declare it an accident, but Max isn’t convinced. As more members of the local clergy are found dead, Max and Mitch team up to try and catch the culprit, but will they be able to find out who is behind the murders before another member of their community is lost? Holy Rollers combines dark suspense, psychology, and humor in this ace of a novel that will leave you guessing from tee time through the back nine.


Sobrietease 2: Make it a Double: Another Round of Musings on Life Without Booze

By Martha Carucci

Sobrietease 2: Make It a Double digs deeper into what life without booze looks like for a suburban mother of three who is surrounded by it. In a culture that promotes socializing around the bottle—with “book clubs” that spend more time reading wine labels than actual books, and playground sippy cups filled with something stronger than just juice for moms—a life of sobriety is no easy choice. While Carucci swims upstream in the “mommy needs vodka” world, she accepts the challenge with a sense of humor, grace, and overwhelming gratitude.



Thank You for Walking Away: How to Overcome Life’s Challenges and Discover Your Purpose

By Angelina Rosario

When a relationship ends, agony and distress can be overwhelming. A broken heart is genuinely shocking. You wonder, “It’s over. Now what?”

In the years following her own breakup, writer Angelina Rosario attended relationship workshops, hired a relationship coach, read numerous books on how to get over a heartbreak, and discovered that heartbreak could be an uncompromising teacher of authenticity, power, purpose, and even joy. Angelina didn’t learn how to tap into her power right away; her stubbornness and desire to suppress the pain caused her to be on a disruptive path longer than needed.

After accepting her new circumstances and finding the power within them, she not only overcame her heartbreak, but discovered her purpose. She shares that knowledge here, with recognizable narratives, insights, on-the-spot practices, exercises, meditations, and down-to-earth advice.


Back to Blog

Holiday Gift Guide for Your Favorite Book Worms

Andy Williams really couldn’t have said it better— it’s the most wonderful time of the year. However, Andy did leave out how stressful holiday gift shopping can be. Before the first snow falls, many of us are last-minute scrambling to find special gifts for our loved ones. The Mascot Books staff put together a gift guide for book lovers to make your shopping easier and your festive season jollier. After all, nothing beats sitting by the fire with hot cocoa and a good book.

Click on the book titles to head directly to the book’s Mascot listing!


Books to Be Your Best Self and Improve Life and Business Skills

Ignore the Impossible

Dane Rauschenberg

Do you give up when faced with your limits? Dane Rauschenberg asks you to work through, move past, and, ultimately, ignore the impossible. Armed with his own life experiences and sharp wit, Rauschenberg explains how you can face your limitations and overcome your obstacles. He also shows you how to isolate the bad advice in your life, transforming “I can’t” into “I can.”

Ignore the Impossible is a collection of ideas, methods, and hints that can assist you in creating the best version of yourself. After all, the best way to find out how far you can go is to go further than you’ve ever gone before.

Ruling the Roost From the Hen House

By Arvey Krise

Do you feel like the tail is wagging the dog? It’s time to take control. Get the results you want by helping your team achieve the results they want. With this fun, down-to-earth guide, it’s easier than ever. Focus on results – effectively becoming a better manager while also building your dream team! Packed with amusing anecdotes, Ruling the Roost from the Henhouse shares Arvey’s secrets for winning, along with valuable lessons learned on her road to success. Not only will you add valuable lifelong skills to your management toolbox; you’ll learn to be a great leader in every aspect of life.

Guiding you to define your strengths and weaknesses, Ruling the Roost from the Henhouse helps you create your personal management style that will garner respect and build a confident loyal team envied by your peers. Learn to conduct the perfect interview yielding great hires, build a strong team while professionally maintaining delicate boss-friend relationships, and proven skills still the most effective among the latest management ideas. This engaging and vital workplace commentary will benefit anyone in management whether it be the corporate world, organizations—or your own kids! Master the modern world of management now—Ruling the Roost in your own Henhouse.

#ImpactMyLife: Being the Change

By Eric Godwin

This is a call to individuals who want to make a social change. The goal is to spread kindness and service across cities, towns, and communities around the world one social media post at a time. Join the movement to make a difference in the lives of others by doing tasks such as designing a kindness rock, donating seeds to an agriculture program, or reading to children at your local public library. Each week after you complete your task, you have the opportunity to reflect on the experience and share your adventure on your favorite social media platform.

Be the person who wants to give back to society. Be a role model for your friends, family, and community. Be a mentor to someone who needs it—that’s what the foundation of #IMPACTMYLIFE is constructed on. Be the change you want to see in the world and #IMPACTMYLIFE!

Max Out Mindset

By Larry Widman

Over the past twenty years, Larry Widman has worked with some of the best teams, coaches, athletes, and other high performers in business, sport, and life. When it comes to elite per­formance, Larry knows exactly what steps are needed to achieve this goal.

In Max Out Mindset, Larry outlines these steps by recounting stories from coaches, athletes, and teams he has worked with over the years to share his insight on how to max out when it matters most. Using the fifteen powers outlined within, you’ll learn how to prepare for bat­tle, max out your mind, max out your emo­tions, and ultimately, max out your team.

Whether you’re a coach, athlete, or business leader, or just trying to improve your mindset for life, Larry’s stories high­light the struggles and accomplishments, the highs and lows, and everything in be­tween that accompanies pursuing the edg­es of elite.

The Battle in the Mirror: A 30 Day Challenge That Will Change the Way You See Yourself in the Mirror

Frederica Mercado

Our thoughts, feelings, and emotions have the ability to crowd out what’s most important in our lives.

If you’ve ever struggled with thoughts of self-doubt and emotions of insecurity, fear, anxiety that seem to weigh you down, you’re not alone. Many deal with those normal feelings daily, but what makes them ineffective is when we let them overwhelm and control us. Thus that negative self-talk we give ourselves when we’re in front of the mirror can be completely changed when we view ourselves the way God views us.

The Battle in the Mirror is an honest but empowering 30-day challenge guide to help you focus on the value that God gives rather than the devalue others give. With applicable and personal examples, thoughts to consider, and Scriptures to lean on, this book gives answer to the questions we all face about what we truly see in the mirror.

Must-Read Memoirs

Can You See My Scars?

By Samuel Moore-Sobel

Can You See My Scars? is a story of trauma, adversity, healing, and recovery. Samuel, a young man about to begin his sophomore year of high school, accepts a job that culminates in a chemical explosion—leaving Samuel with severe burns on his face, neck, and arms. The tragic and sudden accident sets Samuel on an unpredictable journey of healing, recovery, and acceptance.

In the wake of the accident, Samuel endures grief, pain, and numerous surgical procedures for the scars on his body. He grapples with his appearance, faith, and the loss of friends. Through it all, he comes to view his scars as an unavoidable part of the human experience. Whether physical, emotional, or spiritual, we all carry scars—and it is simply what we choose to do with them that defines us. Samuel’s story allows us to see him for who he truly is, while also turning a mirror on ourselves.

Can You See My Scars? explores questions about identity, suffering, purpose, and ultimately, what it means to be uniquely human.

Mirror Mirror: Confessions of a Celebrity Makeup Artist 

By Trista Jordan

Mirror, Mirror: Confessions of a Celebrity Makeup Artist is the story of a single mom in Hollywood leading up to—and during—the #MeToo movement. Trista uses humor, grit, and her makeup brush to rise to the top…and deal with the high-pressure demands that whipsaw her between drama, deadlines, and disasters while working with some of the most colorful characters on the planet. 

Viking Voyager: An Icelandic Memoir

By Sverrir Sigurdsson with Veronica Li

This vivacious personal story captures the heart and soul of modern Iceland. Born in Reykjavik on the eve of the Second World War, Sverrir Sigurdsson watched Allied troops invade his country and turn it into a bulwark against Hitler’s advance toward North America. The country’s post-war transformation from an obscure, dirt-poor nation to a prosperous one became every Icelander’s success. Spurred by this favorable wind, Sverrir answered the call of his Viking forefathers, setting off on a voyage that took him around the world. Join him on his roaring adventures!

And the Monkey Lets Go: Memoirs Through Illusion and Doubt

By Scott Hunter

Scott Hunter should be dead: Alcohol. Pot. Mescaline. Acid. Cocaine. You name it, he did it to excess. Like many young Americans who came of age in the 1960s, he told himself it was all part of life’s grand adventure. Truth was, he couldn’t face the secrets that were consuming him.

Beginning with pharmaceutical LSD at two seminaries, Scott searched for an awakening. His journey took him to Thailand, where he taught English as a Second Language and studied Vipassana meditation. He was an attendant at a Massachusetts State School for developmentally-challenged children, drove tractor trailers, farmed organically on a hippie farm, lived in a teepee, and studied mantra meditation. He became a vagabond (read: homeless) exploring politics and poetry.

Eventually, he found recovery from drugs and alcohol in the AA and NA programs, and uncovered the reasons for his addictions. In And the Monkey Lets Go, Scott writes about his life with clarity and humor, each milestone serving as an ultimately revelatory story about what it means to unearth the truth about yourself.

Books for Athletes 

Running Wild: A Quest for Healing Across 7 Continents

By Bobby O’Donnell

After almost losing everything at the finish line of the 2013 Boston Marathon, O’Donnell, a nineteen-year-old college student, was left
empty and broken. In the aftermath of the bombing he not only struggled with the trauma of the events, but also found that terrorism had stolen his passion for running. Unable to find healing in his conventional life, O’Donnell embarked on an inspiring and ambitious quest to run a marathon on all seven continents. His search for peace took him everywhere from dodging penguins in Antarctica to running under the shadow of Mt. Everest. Finding new love for his sport and seeing the good of humanity in all corners of the globe, O’Donnell experiences triumphs and unexpected tragedy in this beautifully described journey. A true testament to following your dreams, this adventurous story serves as inspiration for overcoming fear in the midst of overwhelming adversity.

Return to Center

By Rocky Snyder

The traditional approach to strength and conditioning has been all about getting bigger and stronger, but at what cost? Joint pain, tendinitis, bursitis, non-contact sports injuries, and lower back pain are just a few of the potential by-products. In Return to Center, Rocky Snyder takes a refreshing approach to improving human performance without the drawbacks of pain and reduced mobility. This new methodology bases each program on the individual, their posture, and their unique gait pattern. No two people have identical lives, so why should they have identical programs?

Becca’s Feat on Feet

By Becca Pizzi

Becca has been running since she was just six years old. She ran her first race with her dad by her side—and she’s never stopped. After years of competitive racing, including over a decade of Boston Marathons, she decides that it’s time to raise the bar and run in one of the toughest races on the globe: the World Marathon Challenge.

Seven marathons.

Seven continents.

Seven days.

Running in this challenge will push Becca to her limits—and beyond. From icy terrains to hot desert climates, Becca must brave the elements and run faster and harder than she ever has before. Will she be the first American woman to win? Join Becca on this incredible, odds-defying adventure that shows everyone just how much they can accomplish with hard work and dedication. 

Extra Innings: Fred Claire’s Journey to City of Hope and Finding a World Championship Team

By Tim Madigan

Fred Claire was a longtime marketing executive with the team, widely admired for his character, work ethic, and ingenuity. But he was a former sportswriter with no experience in player trades and roster construction. Yet, just a year later, the Dodger team Claire built shocked the baseball world by winning the 1988 World Series.

But his greatest challenge would come long after he left the game. In 2016, skin cancer that began on Claire’s lip had spread to his jaw. With his life on the line, the former baseball executive found his way to City of Hope National Medical Center in the Los Angeles suburb of Duarte.

While Extra Innings recalls Claire’s remarkable baseball career, it also recounts the miraculous story of his cancer fight at City of Hope. Readers will be inspired by Claire’s unflinching decency and fortitude—and by the cutting-edge science and compassion that make City of Hope unique in the annals of American medicine.



Books for Young Animal Lovers


By Jacqueline Leigh

“Tonight, Nellie is definitely not getting any sleep…Or is she? Jacqueline’s clever and hilarious tale of nighttime misadventure is sure to please even the toughest nut!”

– Jonathan D. Voss, Author / Illustrator of the Hoot & Olive Series

Parker the Purple Penguin

By Marybeth Wishart

Parker, a very purple penguin, does not understand why he is not accepted by his peers. How can they not like him, especially when he loves to do all the same things they do? Why does he get excluded by all the other penguins just because of the color of his coat? What can Parker do that will make the other penguins become his friends?

Follow Parker’s adventures as he faces the challenges of being different. What finally changes the other penguins’ perception of Parker? Read the story and discover all the things Parker did and what it took for the other penguins to understand the truth.

Parker the Purple Penguin explores themes that are relevant to all children—and even adults!—such as accepting each other’s differences, empathy, and bravery.

The Fabulous Adventures of Oliver Taco

By Brianna House

This is the story of a special cat named Oliver Taco. He enjoyed adventuring with his Mom and being a part of every single aspect of her life. He lived a life very different than your typical cat. Some of his most important adventures are depicted in this book. This was his life, and we hope that you enjoy it.

Four Paws, Two Feet, One Team

By Connor Quinn and Mary Cortani

Four Paws, Two Feet, One Team is a book about a rescue puppy named Dakota that grows up to become a service dog. Dakota is found in a field with his brothers and sisters and taken in by a woman named Mary Cortani who runs an organization called Operation Freedom Paws. As Dakota grows up and dreams of becoming a service dog, he is eventually matched with a combat veteran suffering from PTSD. As they train together and bond, Dakota goes from being rescued to being the rescuer.

The Tales of Scuba Steve: Honu’s Reef

By Steven Kamlet

The Tales of Scuba Steve: Honu’s Reef is about a young boy named Ben, an excited young camper returning to Camp Oneega at the start of summer. Ben quickly reunites with his camp friends, Oliver and Al, and their counselors. As the boys catch up, they begin to wonder whether this is the year they will finally be placed in Scuba Steve’s swim group.

With luck on their side, they are asked to join Scuba Steve’s group…and that’s when Ben and the gang are teleported to Hawaii, where they experience undersea adventures with  Scuba Steve and the local turtle, Honu!

Dive right in and join the adventure!

Baby Books for New Parents

Baby’s First Business Book 

By Andrew Dorazio

Baby’s First Business Book is a fun

and exciting book for boys and girls
of all ages who may want to start
their own business someday. Share
the ABCs of key business terms with
your child and prepare them with
the grit and courage to strike out on
their own. Fortune favors the bold!

First Baby Book: Black and White Patterns Adventure 

By Caity Werner

For the first 0-9 months of their lives, babies respond well to simple black and white patterns. For short periods of time, high contrast black and white images support their visual development by stimulating optic nerves. Because babies’ retinas are not fully developed, the images teach their eye muscles and brain to coordinate, which also aids in developing their eyesight. First Baby Book offers a multisensory experience through strong black and white patterns that aid babies in developing the ability to focus their concentration and attention.

In Mommy’s Tummy

By Matthew E. Bass

In Mommy’s Tummy
is a rhyming, lyrical tale told from the perspective of expecting parents. Intended to be read to a toddler audience, it walks the reader through the steps of pregnancy. From the excited moment of discovery, through the grand plans of clothes and nurseries, to sonogram pictures, debating over names, and the eager anticipation of birth, it is meant to help a young child understand how they became a part of their parents’ lives before they were born. It is also meant to help toddler siblings understand what’s happening with their parents before their baby brother or sister arrives. Artist and illustrator Ashley Bittner brings the expecting parents’ world to life with vivid, colorful, expressive imagery. The combination of simple text and luscious artwork helps children visualize their parents preparing for their arrival, while evoking the warmth and love with which we greet the newest members of our families.

Lucas Takes His Food Allergies to Daycare

By Megan Herr

Join Lucas as he discovers that food allergies don’t have to stop anybody from having fun! Even more, his story reminds us that our differences are what ultimately bring us all together! 


Books for Young Readers with Messages about Self-Confidence, Embracing Differences, and Diversity

Maggie the Moomaid

By Rachel Terlop

Growing up, Maggie’s mothers always encouraged her to be true to herself, and helped her imagination grow as big as her heart. However, when bullies at school start to tease Maggie, she must find a way to overcome their taunts while standing firm in her own flippers! Join Maggie as she shows everyone what a little bit of creativity can do–and how much fun can be had in the process.

Coral’s Quest

By Zoë Williams

Once there was a hammerhead shark named Coral. Her skin was a silky grey, she had beautiful fins, and her eyes were a sparkly blue. Coral lived in the Caribbean Sea. Coral was a happy shark, but one day she noticed her home wasn’t as pretty as it used to be.

With this enchanting beginning, Coral’s Quest introduces us to an underwater world where sharks and ocean life are under constant threat from environmental destruction. This essential and timely book highlights the capacity of humans to pollute the planet – but also their ability to fix it, too.

When Coral accidentally eats a plastic bag, she has no idea that she is setting into motion a chain of events that will turn her into a human and force her to learn difficult lessons about what it means to be a global citizen. Blending magic with our real-life environmental issues, Coral’s Quest urges readers to think about how their actions affect all living creatures – both under the sea and on land!

Hope and Freckles: Fleeing to a Better Forest

By Bill Kiley

Hope, a white-tailed deer, and her spotted fawn, Freckles, are facing hunger and danger in their forest. Hope decides that they must leave their home and go in search of a better place where they will be safe. When they arrive at a new forest, Hope and Freckles face unexpected challenges that will force them apart. Will they be reunited?

After you have read the story of Hope and Freckles, continue to explore the stories of people all over the world who have to leave their homes because of danger or hunger. Let the tale of Hope and Freckles begin to teach you about the millions of people who face the same difficulties that this mother deer and her little boy face as refugees.

Demi the Different Donut

By Allie Lang Rolling

When choosing between fitting in and being 100% herself, Demi the Donut always chooses to be confidently unique. She challenges others to reject the status quo, and encourages those around her to dance in the chocolate syrup drizzles of life, pile on the whipped topping, and throw rainbow sprinkles around like confetti. In Demi the Different Donut, readers are dared to stand out and be themselves – because how boring would life be if we were all the same?

Freeda the Frog and the Two Mommas Next Door

By Nadine Haruni

In Freeda the Frog and the Two Mommas Next Door, Freeda and her family meet some new friends: Jessica and her two mommas, Morgan and Irene. The tadpoles have never had a friend with two mommas before, but they soon learn that it makes no difference. By getting to know Jessica’s parents, the tadpoles discover that families do not have to all look the same, and that all you need is love.

Inspirational Books

Voices of LGBTQ+: A Conversation Starter for Understanding, Supporting, and Protecting Gay, Bi, Trans, and Queer People

By Lynda Wolters

Why do so many in our modern society reject those who are different?

Though the mainstream acceptance of the Lesbian, Gay, Bisexual, Transgender, Questioning, and Queer community has made leaps and bounds over the past few years, many pivotal groups within our modern society still respond to the LGBTQ+ community with an overwhelming, knee-jerk reaction of “us” vs. “them.” Despite the progress that has been made, misunderstanding, hatred, animosity, aggression, and violence still affect this community on a deep level. Lynda Wolters knows firsthand: a strong ally, she has come to know, understand, and have a deep respect for the community through her son, who is gay.

Including highly personal, real-world anecdotes, Voices of LGBTQ+ helps outline some of the most critical challenges the community faces today, with topical insights into:

• Homelessness

• Hate crimes

• Suicide

• Economic challenges

• Discrimination and lack of equality

• Religious and biblical conflicts

Though judgment and divisiveness still run deep in our society, Wolters highlights the first key distinction, among many others, that will help eradicate bigotry: those who are different are not choosing to be, they simply are, and it’s our differences that make us stronger. Voices of LGBTQ+ helps educate, dispel fears, and start positive conversations about what knowing, loving, or simply peacefully and positively coexisting with someone in the LGBTQ+ community really means. After all, there is no “us” vs. “them.” We are all human.

Raising John’s Boy: How to Be in the Moment and Effective While Raising Your Son

By Nijaah Howard 

Raising John’s Boy is a raw, honest approach to how the author raised her son. The hope is that you take away practical tools to alleviate any concerns of successfully raising your boy into a good man, while aiming to change the stereotype that places limits on both of you.

A woman can only do but so much as she hears the silence of the loud dismissive cries from a young man raised without his father. Can you imagine how much easier it would be on the mother and the son if we STOP SAYING that “Women cannot raise boys into productive men” or “Only a Man can raise a Man”? What message are we sending young men who are growing up in a single parent household when they hear that? 

It sounds like our mothers and boys are trying to fight a losing battle. This could be the very negative seed planted that is telling them both that they are not enough (and they will never be enough), which contributes to low self-esteem and an inability to perform at their greatest potential. 

I can only imagine what the world would look like if more mother and son teams actually believed they were ENOUGH! Raising John’s Boy confronts these issues – and more – in this personal, essential book.

Michael’s Legacy: Transcending Life and Death

By Mark Judelson

On July 10, 2010, Michael Bovill, a twenty-three-year-old active duty member of the United States Coast Guard, suffered fatal injuries in a motorcycle accident. Days later, Michael’s heart, lungs, liver, and kidneys were donated to five strangers: Roxanne Watson, Scott Taffet, Diana Martinez Moran, Elijah Parker, and Zhou Yuan Li. His last act in this world was to give life to those in need.

Surgeons, physicians, parents, children, friends, clergy, and coworkers, along with the recipients of Michael’s organs, come together to reveal their pivotal roles interwoven in this true story exploring the nature of organ donation itself, and inviting the reader to reconsider their concepts of life and death.

From the Andes to Vancouver – A Stand for Justice

By Monica M. Lima de Lara

In Bolivia in the year 1940, citizen voting rights were restricted, along with the acknowledgment of rights in general toward the native First Nations. After a painful experience at age 7, Constantino, a native indio, makes the decision to stand up for his people. His journey begins in his tiny village up in the mountains and leads him through activism in the streets, jail, torture, and an outcome that would have never happened if it wasn’t for his courage.



Holiday-Themed Children’s Books

The Sasquatch Before Christmas

By Nathan Lee

‘Twas the night before Christmas,

When all through the wood,
A creature was stirring—
One misunderstood.

This richly-illustrated, darkly funny book takes a classic holiday poem in a new direction and answers the age-old question, “Does Sasquatch celebrate Christmas?”

The answer may surprise you.

Christmas Lights! Christmas Lights! 

By “Aunt Sandy” (Sandra Hanson)

Come experience the joy of Christmas with Aunt Sandy and her nieces and nephew as they embark on a night filled with dazzling colorful Christmas lights! See how, just like the different colored lights, we are more beautiful when we all stand together.

This lovely story is for all young people—and the child that resides in all of us—to appreciate for all time!

The Story of the Curious Elf (exclusively on Mascot’s site until 2021)

By Joan C. Yingling

One Christmas Eve, a little boy encounters a lost elf who let his curiosity get the best of him. Stuck far away from home, the elf doesn’t know if he’ll ever see Santa again!

Will he ever find his way back to the North Pole?

The Amazing Adventures of Super Dreidel

Cover for the Amazing Adventure of Super Dreidel

By Howard Eisenberg

Rachel and her brother Randy didn’t know when they built a Super Dreidel for Hanukkah that it would fly them thousands of years back in time and into the middle of a war. They didn’t know it would help the Maccabees win it. But then Super Dreidel crashed, and suddenly there was something else they didn’t know: how in the world they could ever get home to Mom, Dad, and their dog Spot.

A Write-Your-Own-Ending Book! With a Write-Your-Own-Ending book, you can be your very own author! Each book comes with blank pages perfect for you to write out how YOU’D end it.


Keeping Christmas Magic

By Anna and Gunnar Counselman

Shhhh, don’t tell! This is the secret, true story of Santa Claus.

Books for Teens


If you could give your life to save someone you loved, would you do it? Or would you let them die to save yourself?

Amanda Bishop is no ordinary high schooler—she’s a hunter who puts spirits to rest in her free time. Then the captain of the football team, Baran Messenger, catches her interest. As she begins to piece together that Baran isn’t all he appears to be, Amanda quickly finds herself caught up trying to juggle her supernatural hunting; her relationship with her friend, Oliver; and her normal school life all while trying to keep her feelings for the mysterious, otherworldly football captain in check.

When Baran reveals that he has been sent to Earth on a mission to locate a book that, in the wrong hands, would bring about a war to wipe humanity off the planet, it’ll fall on Baran and a small band of paranormal friends to destroy the book before it can be discovered.

18 Things College Students Need to Know

By Renée Bailey

Getting ready for college can be so exciting. You’re putting in applications and getting responses. You’re talking to your friends, making plans. Maybe you’re the first person in your family to go off to college and that amps up the thrill of the process. But here’s the thing: college itself is stressful. It can leave you emotionally spent, financially broke, and completely disillusioned with educating yourself, if you’re not careful.

You’re going to have stress. 38% of female college students and 27% of male college students report that their stress level is so high that it negatively affects their academic performance. The goal of 18 Things College Students Need to Know is to give you the tricks, hacks, and tools to handle your college stresses in a proactive way and make the best of the educational opportunity that college is.


By Mary Jo Hazard


Twelve-year-old Grace believes that all adults are trustworthy and good. So begins a coming-of-age story full of laughter and tears that takes place one hot summer in upstate New York in the 1950s.

On the surface, Stillwater seems an idyllic place, but danger lurks underneath. Grace and her best friends, Maggie and Louanne, grapple with divorce, domestic violence, and mental illness. Grace is devastated when she finds out her father committed suicide when she was eight. Several suspicious fires break out in the area, and Louanne’s schizophrenic uncle Tony, the town bogeyman, is accused of setting them. Grace believes he’s unfairly targeted because he’s mentally ill and convinces her friends to help her find the real arsonist.

Hazard weaves themes of loss and recovery in a story filled with quirky characters and invaluable lessons about love, life, and survival.


By Dhriti Aiylam

Princess Kerra and Lavenderra come from two vastly different worlds.

With all the royal luxuries, the queen-to-be, Princess Kerra’s life seems perfect. But she is apprehensive about the future and doesn’t feel she is ready to take on the responsibility — until she meets Venx, a cave-dweller and former leader who has fallen from glory.  Wanting to be different from the rulers before her, she’s determined to help him and his people win back what they have lost.

Lavenderra has worked on her family’s farm since she was a child. Lonely and growing weary of her repetitive lifestyle, her future seems to take a turn for the better when she meets Tan, a mysterious but kind boy who lives in utopia. The two instantly befriend each other. But their happiness is short-lived when a long-forgotten enemy emerges and is determined to seek revenge.

Embroiled in a brutal conflict, Princess Kerra and Lavenderra must fight both external and internal forces as they make difficult choices and realize that things aren’t quite as they seem.


Stocking Stuffer or Secret Santa Ideas

American Spirit: Wild Turkey Bourbon from Ripy to Russell

By David Jennings

The story of Wild Turkey is in many ways the story of bourbon itself. From the struggles of nineteenth-century immigrants, to the triumphs of the longest-tenured master distiller in the world, a bold, uniquely American spirit emerges.

American Spirit: Wild Turkey Bourbon from Ripy to Russell is a tribute to the perseverance of two families, each perfecting their passion through extraordinary circumstances. It’s a testament to Jimmy Russell and his sixty-five years of unmatched dedication to quality. And much like a glass of fine bourbon, it’s a journey – a personal reflection on something carefully crafted over time. This book is a love letter to Wild Turkey that all bourbon enthusiasts can raise a glass to and enjoy. 

Love, Sex, and Friendship: In No Particular Order

By Farissa Knox

Before Farissa was a successful business woman, wife, mother, and mentor to young women all over the country, she was a 20-something trying to figure it all out. In her debut memoir, Farissa tells her story of navigating an early career in advertising, the journey of falling in love and making grown-woman decisions in her relationship, and the strength and courage true friendship brought her during this time in her life. In her conversational storytelling approach, Farissa takes the reader through the decisions, opportunities, and experiences that helped her become the confident 30-something-year-old woman she is today and creates a sense of “none of us are in this alone” for readers of all ages.

I Love You More Than Coffee

By Melissa Face

Are you trying to balance raising a family with maintaining your own identity?

Have you ever been so exhausted that you showed up to a meeting carrying your baby’s diaper bag instead of your briefcase?

In her debut collection, I Love You More Than Coffee, Melissa Face writes about the emotions we all experience as parents: anticipation, joy, fear, guilt, and worry. Whether you are a new or seasoned parent, you will find common ground in Melissa’s heartfelt, humorous, and authentic stories of her life with two young children.

If you love coffee a lot and your kids (a little) more, this book is for you. Fill your mug with your favorite brew and settle in with I Love You More Than Coffee.

363 Days of Tea

363 Days of Tea Cover

By Ruby Silvious

363 Days of Tea is a coffee table book Ruby Silvious. Follow the author’s 363-day journey across the world as she creates artwork using tea bags.

Books for Young Professionals

No Such Thing As Off the Record: A Survival Guide for Public Speaking and Media Engagements

By Andrea Devaux

From the boardroom to the newsroom, nearly every job requires speaking in front of a group. In this age of political correctness and viral social media moments, “winging it” can be a risky business. It’s no wonder that three out of four people suffer from speech anxiety.

No Such Thing as OFF the Record is your survival guide for effective public speaking. It will arm you with the skills to navigate tricky Q&A scenarios and avoid unexpected pitfalls—like commenting off the record to a trusted source.

Whether you’re just looking to improve your elevator pitch or preparing for a national media campaign, No Such Thing as OFF the Record’s step-by-step coaching provides a complete checklist for how to say what you came to say and not be led off-topic…even under fire.

Service is a Superpower: Lessons Learned in a Magic Kingdom

By Louie Gravance

In Service is a Superpower: Lessons Learned in Magic Kingdom, Louie Gravance uses his signature combination of humor and personal experience to narrate his journey through the realm of customer service. Part memoir, part self-help manual for businesses big and small, Gravance interweaves his tales of life at Disney theme parks with practical guidance gleaned during the course of a thirty-year career in the service and entertainment industries.

Gravance teaches us that the importance of delivering the finest service experiences possible is not just crucial for the livelihood of a company—it also leads to developing a culture of respect and responsibility that is so coveted in the corporate world today. Throughout the book, Gravance crafts an intriguing tale that demonstrates how working at Disney theme parks changed the way he viewed customer service, and elucidates the transformational effects it can have on those who provide it. 

Service is a Superpower is a personal history and guidebook of best industry practices, offering a unique spin on a tale as old as time, all presented in the tone and style that only Gravance can deliver. From entertainer to training designer for the Disney University in Orlando, Florida, he shares the stories and lessons that inform his central philosophy: great service serves the server first!

How to Survive Your 20s

By Portia Ingram

How to Survive Your 20s is a gem-packed reference guide for teens and young adults that provides transformational and down-to-earth tips on how to understand the transition into adulthood. The book discusses empathy, our unique pathways, and healthy relationships. Whether you are a skimmer and need a good word, or someone in need of greater support, How to Survive Your 20s introduces themes that are emotionally difficult and shares years of experience and insight to encourage those tackling the idea of adulthood.

Caffeinate Your Soul: 52 Monday Mantras

By Erica Gwynn

Mondays can be the worst. Some weeks it seems like the only way to get through the day is a gallon of coffee and a prayer. Instead of drowning that start-of-the-work-week-bitterness in endless cups of caffeine, pour yourself a cup of encouragement with Caffeinate Your Soul, an insightful guide to making Mondays more manageable and meaningful.

This collection of short, but impactful, “Monday Mantras” will guide you through a year of Mondays, meeting you where you are and then walking you step-by-step to where you want to be. Erica Gwynn provides a year’s worth of lessons, in sip-sized segments that will teach you how to:

• Step out in courage and carry on after hardship

• Grow through what you go through

• Give yourself grace and give up the personal guilt trips

• Get comfortable being UNcomfortable

• Act on your dreams and do hard things

• Clear out the clutter in your life, say no more often, and fail forward

Rooted in faith, and packed with practical takeaways, Caffeinate Your Soul will leave you feeling uplifted, energized, and ready to take on your day, just as any good cuppa coffee should.


Books for Little Chefs in the Family

The Little Baking Book: A Collection of Yummy, Kid-Friendly Recipes!

By Julia Meschter

Former Nike designer Julia Meschter brings you The Little Baking Book, a collection of yummy recipes designed to bring creativity to your kitchen! Bake with a friend, your family, or on your own—there’s a sweet treat for everyone!

Foodie Tales:  A Family Cookbook Inspired by Classic Children’s Literature

By Desirée Moore

Inspired by the wonderful worlds of classic and contemporary children’s books, Foodie Tales takes you on a delicious journey through many of your favorite stories, from hungry caterpillars to magic tree houses to far-off galaxies and beyond. The Foodie Tales recipes are perfect for young chefs and great for the whole family. Dive into your favorite children’s stories in a whole new way, and ignite your imagination in the kitchen and in the library!

Recipes include:
Bowl Full of Mush, inspired by Goodnight Moon
Grilled Cheese for Gruffalo, inspired by The Gruffalo
Giving Apples, inspired by The Giving Tree
A Chance of Spaghetti & Meatballs, inspired by Cloudy With a Chance of Meatballs
Secret Garden Greens, inspired by The Secret Garden
Hunny Cake, inspired by Winnie the Pooh
“We’re All Mad Here” Tea, inspired by Alice in Wonderland

Freckle-Faced Foodie: Journey of a Young Chef

By Marlin Adams with Ariel Fox

Fourth-grader Ariel’s weekend is turning out to be a disaster. Her friends are coming over for a sleepover on Saturday night and a movie on Sunday, but she can’t get it together to write her homework essay about heritage and cultural traditions that is due on Monday. Her two best friends know everything about their cultures, but Ariel knows nothing about her own. As she reflects on the maze of changes surrounding her after her parents’ divorce and her mother’s remarriage, she reminisces about her early years in Colombia, her summers spent in Hawaii and the Pacific Northwest, and her current life in the Monterey Bay beach town where she now lives with her mom and her new dad. From her Caribbean grandma’s patacones to her Pacific Northwest grandma’s blackberry pie, Ariel discovers that food keeps emerging as a theme in her life. It’s a theme that helps her gain a stronger sense of self, and one that just might save her before the Monday morning deadline.

Be a Superhero in the Kitchen

By Donna Glass

All parents know the struggle of feeding a picky eater. Some evenings feel like war. Nerves are frayed, and a nice, peaceful dinner can swiftly be bursting with tears, tantrums, and occasionally, a battle of wills. It is my goal that this book tips the scales in our favor. I’ve learned that one reliable way to get my picky eaters to eat is to allow them to help make the meal. After all, food tastes better when you have helped create it. Allow your kid to try their hand with the recipes in this book. A kid who becomes the superhero of suppertime is one who eats super well.

Which book did you get as a gift? Let us know by contacting us at @MascotBooks on:






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